Market Segmentation and Targeting Quiz
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Questions and Answers

Which approach focuses on customers whose needs the company can fulfill by ensuring that its offerings are customized to their needs?

  • Mass marketing
  • Targeted marketing
  • Mass customization
  • Strategic targeting (correct)
  • What is the process of identifying customers for whom the company will optimize its offering called?

  • Targeted marketing (correct)
  • Strategic targeting
  • Mass marketing
  • Mass customization
  • Which approach sells different products to all the different segments of the market?

  • Strategic targeting
  • Mass customization (correct)
  • Mass marketing
  • Targeted marketing
  • What does mass customization refer to?

    <p>The ability of a company to meet each customer's requirements</p> Signup and view all the answers

    What does target attractiveness consider?

    <p>Monetary value and strategic value</p> Signup and view all the answers

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