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Questions and Answers
Which approach focuses on customers whose needs the company can fulfill by ensuring that its offerings are customized to their needs?
Which approach focuses on customers whose needs the company can fulfill by ensuring that its offerings are customized to their needs?
- Mass marketing
- Targeted marketing
- Mass customization
- Strategic targeting (correct)
What is the process of identifying customers for whom the company will optimize its offering called?
What is the process of identifying customers for whom the company will optimize its offering called?
- Targeted marketing (correct)
- Strategic targeting
- Mass marketing
- Mass customization
Which approach sells different products to all the different segments of the market?
Which approach sells different products to all the different segments of the market?
- Strategic targeting
- Mass customization (correct)
- Mass marketing
- Targeted marketing
What does mass customization refer to?
What does mass customization refer to?
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What does target attractiveness consider?
What does target attractiveness consider?
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