Market Segmentation and Marketing Strategies Quiz
12 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the main purpose of adaptation and adoption of commercial marketing activities in social marketing?

  • To discourage people from making any changes in their behavior
  • To induce behavioral change in a targeted audience on a temporary or permanent basis (correct)
  • To increase profits for commercial organizations
  • To promote unhealthy behaviors in society

    • Which model describes six stages of behavior change, including contemplation and preparation?

  • Prevention Model
  • Social Engagement Model
  • Stages of Change Model (correct)
  • Behavioral Inertia Model

    • In which stage do people underestimate the pros of changing behavior and focus more on the cons?

  • Preparation
  • Maintenance
  • Precontemplation (correct)
  • Contemplation

    • Which stage involves people who recognize that their behavior may be problematic?

    <p>Contemplation</p> Signup and view all the answers

    During which stage are people ready to take action within the next 30 days?

    <p>Preparation</p> Signup and view all the answers

    What do social marketers consider as the competition?

    <p>The benefits and costs of the target audience's behavior</p> Signup and view all the answers

    Why is social marketing considered more difficult than commercial marketing?

    <p>Due to the challenges of influencing behaviors like stopping smoking or resisting peer pressure</p> Signup and view all the answers

    Who typically initiates and sponsors social marketing efforts?

    <p>Government agencies or nonprofit organizations</p> Signup and view all the answers

    In what sector is marketing more often used to support utilization of an organization's services?

    <p>Nonprofit sector</p> Signup and view all the answers

    What are some of the challenges mentioned in influencing people through social marketing?

    <p>Resisting peer pressure and avoiding addictive behaviors</p> Signup and view all the answers

    What is one purpose of using marketing activities in the government sector?

    <p>To support citizen engagement and compliance</p> Signup and view all the answers

    Which industry is mentioned as promoting competing behaviors in social marketing?

    <p>Alcohol industry</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser