Questions and Answers
What is the main purpose of adaptation and adoption of commercial marketing activities in social marketing?
To induce behavioral change in a targeted audience on a temporary or permanent basis
Which model describes six stages of behavior change, including contemplation and preparation?
Stages of Change Model
In which stage do people underestimate the pros of changing behavior and focus more on the cons?
Precontemplation
Which stage involves people who recognize that their behavior may be problematic?
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During which stage are people ready to take action within the next 30 days?
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What do social marketers consider as the competition?
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Why is social marketing considered more difficult than commercial marketing?
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Who typically initiates and sponsors social marketing efforts?
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In what sector is marketing more often used to support utilization of an organization's services?
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What are some of the challenges mentioned in influencing people through social marketing?
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What is one purpose of using marketing activities in the government sector?
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Which industry is mentioned as promoting competing behaviors in social marketing?
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