Market Segmentation and Marketing Evolution Quiz

The old view of marketing is focused on 'making a sale' and 'telling and selling' products.

The Four Ps in the traditional marketing mix are Product, Promotion, Place, and Price.

The Core Concepts of Marketing include Target Markets & Segmentation, Needs, Wants, and Demands, Marketing Environment, Product or Offering, Competition, Value and Satisfaction, Supply Chain, Exchange and Transactions, Marketing Channels, Relationships, and Networks.

<p>The new view of marketing focuses on 'satisfying customer needs' and providing 'customer solutions'.</p> Signup and view all the answers

<p>The key difference is the positioning of the customers and front-line people, where in the traditional chart they are at the bottom, and in the customer-oriented chart they are at the top.</p> Signup and view all the answers