5 Questions
What is the old view of marketing?
The old view of marketing is focused on 'making a sale' and 'telling and selling' products.
What are the Four Ps in the traditional marketing mix?
The Four Ps in the traditional marketing mix are Product, Promotion, Place, and Price.
What are the Core Concepts of Marketing mentioned in the text?
The Core Concepts of Marketing include Target Markets & Segmentation, Needs, Wants, and Demands, Marketing Environment, Product or Offering, Competition, Value and Satisfaction, Supply Chain, Exchange and Transactions, Marketing Channels, Relationships, and Networks.
What is the new view of marketing?
The new view of marketing focuses on 'satisfying customer needs' and providing 'customer solutions'.
What is the key difference between the traditional and customer-oriented organization charts?
The key difference is the positioning of the customers and front-line people, where in the traditional chart they are at the bottom, and in the customer-oriented chart they are at the top.
Test your knowledge of market segmentation with this quiz. Explore the evolution of marketing from "making a sale" to "satisfying customer needs," and compare the traditional Four Ps with the contemporary Four Cs marketing mix.
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