Market Segmentation: Customer-Driven Marketing Strategy Quiz

What is the primary focus of undifferentiated marketing?

What is the key characteristic of differentiated marketing?

What is the main advantage of concentrated marketing?

What is micromarketing focused on?

Which type of marketing involves tailoring brands and promotion to the needs and wants of local customer groups?

What is another term for individual marketing?

Which type of marketing is more expensive than undifferentiated marketing?

What factor does the choice of target market depend on?

What does concentrated marketing target?

What is the central focus of mass marketing?

What is the process of offering different products or using different marketing approaches for different age and life-cycle groups called?

What is the division of the market based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality called?

What is the division of the market into different geographical units such as nations, regions, states, counties, or cities called?

What is the division of the market based on social class, lifestyle, or personality traits called?

What is the process of dividing buyers into different groups based on their knowledge, attitudes, uses, or responses to a product called?

Which segmentation divides the market into affluent, middle-income or low-income consumers?

What consists of a set of buyers who share common needs or characteristics that the company decides to serve?

What is used to identify smaller, better-defined target groups?

What are convenience products?

What is the primary characteristic of unsought products?

What represents what buying the product or service will do for the customer?

What is a service?

What is micromarketing focused on?

What type of products consist of activities, benefits or satisfaction that is essentially intangible?

Which type of consumer products are characterized by unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort?

What type of products are purchased for further processing or for use in conducting a business?

Which type of marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular places?

What product or service attribute communicates and delivers the benefits of the product?

Which level of quality supports the product’s positioning?

What is the use of commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well-being and that of society?

Which type of consumer products do consumers not know about or know about but do not normally think of buying?

What consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization?

What are consumer products that the customer compares carefully on suitability, quality, price, and style?

Which type of industrial products aid in the buyer’s production or operations?