Market Segmentation: Customer-Driven Marketing Strategy Quiz

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What is the primary focus of undifferentiated marketing?

Achieving higher sales and stronger position

Targeting the whole market with one offer (correct)

Tailoring products and marketing programs to specific individuals

Targeting several different market segments

What is the key characteristic of differentiated marketing?

Designing separate offers for several different market segments (correct)

Tailoring products and marketing programs to suit specific individuals

Focusing on common needs rather than what’s different

Targeting a small share of a large market

What is the main advantage of concentrated marketing?

Achieving higher sales and stronger position

Tailoring brands and promotion to the needs and wants of local customer groups

Lower cost compared to undifferentiated marketing

Targeting a small share of a large market (correct)

What is micromarketing focused on?

Tailoring products and marketing programs to suit specific individuals and locations Signup and view all the answers

Which type of marketing involves tailoring brands and promotion to the needs and wants of local customer groups?

Local marketing Signup and view all the answers

What is another term for individual marketing?

One-to-one marketing Signup and view all the answers

Which type of marketing is more expensive than undifferentiated marketing?

Differentiated marketing Signup and view all the answers

What factor does the choice of target market depend on?

Product variability Signup and view all the answers

What does concentrated marketing target?

A small share of a large market Signup and view all the answers

What is the central focus of mass marketing?

Focusing on common needs rather than what’s different Signup and view all the answers

What is the process of offering different products or using different marketing approaches for different age and life-cycle groups called?

Age and life-cycle stage segmentation Signup and view all the answers

What is the division of the market based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality called?

Demographic segmentation Signup and view all the answers

What is the division of the market into different geographical units such as nations, regions, states, counties, or cities called?

Geographic segmentation Signup and view all the answers

What is the division of the market based on social class, lifestyle, or personality traits called?

Psychographic segmentation Signup and view all the answers

What is the process of dividing buyers into different groups based on their knowledge, attitudes, uses, or responses to a product called?

Behavioral segmentation Signup and view all the answers

Which segmentation divides the market into affluent, middle-income or low-income consumers?

Demographic segmentation Signup and view all the answers

What consists of a set of buyers who share common needs or characteristics that the company decides to serve?

Target market Signup and view all the answers

What is used to identify smaller, better-defined target groups?

Using Multiple Segmentation Bases Signup and view all the answers

What are convenience products?

Products and services that customers buy with minimum comparison and buying effort Signup and view all the answers

What is the primary characteristic of unsought products?

Customers do not need them or do not know about them yet Signup and view all the answers

What represents what buying the product or service will do for the customer?

Experiences Signup and view all the answers

What is a service?

A product that consists of activities, benefits or satisfaction Signup and view all the answers

What is micromarketing focused on?

Tailoring brands and promotion to the needs and wants of local customer groups Signup and view all the answers

What type of products consist of activities, benefits or satisfaction that is essentially intangible?

Services Signup and view all the answers

Which type of consumer products are characterized by unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort?

Specialty products Signup and view all the answers

What type of products are purchased for further processing or for use in conducting a business?

Industrial products Signup and view all the answers

Which type of marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular places?

Place marketing Signup and view all the answers

What product or service attribute communicates and delivers the benefits of the product?

Product features Signup and view all the answers

Which level of quality supports the product’s positioning?

Product quality level Signup and view all the answers

What is the use of commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well-being and that of society?

Social marketing Signup and view all the answers

Which type of consumer products do consumers not know about or know about but do not normally think of buying?

Unsought products Signup and view all the answers

What consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization?

Organization marketing Signup and view all the answers

What are consumer products that the customer compares carefully on suitability, quality, price, and style?

Shopping products Signup and view all the answers

Which type of industrial products aid in the buyer’s production or operations?

Capital items Signup and view all the answers

Market Segmentation: Customer-Driven Marketing Strategy Quiz

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Questions and Answers

What is the primary focus of undifferentiated marketing?

What is the key characteristic of differentiated marketing?

What is the main advantage of concentrated marketing?

What is micromarketing focused on?

Which type of marketing involves tailoring brands and promotion to the needs and wants of local customer groups?

What is another term for individual marketing?

Which type of marketing is more expensive than undifferentiated marketing?

What factor does the choice of target market depend on?

What does concentrated marketing target?

What is the central focus of mass marketing?

What is the process of offering different products or using different marketing approaches for different age and life-cycle groups called?

What is the division of the market based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality called?

What is the division of the market into different geographical units such as nations, regions, states, counties, or cities called?

What is the division of the market based on social class, lifestyle, or personality traits called?

What is the process of dividing buyers into different groups based on their knowledge, attitudes, uses, or responses to a product called?

Which segmentation divides the market into affluent, middle-income or low-income consumers?

What consists of a set of buyers who share common needs or characteristics that the company decides to serve?

What is used to identify smaller, better-defined target groups?

What are convenience products?

What is the primary characteristic of unsought products?

What represents what buying the product or service will do for the customer?

What is a service?

What is micromarketing focused on?

What type of products consist of activities, benefits or satisfaction that is essentially intangible?

Which type of consumer products are characterized by unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort?

What type of products are purchased for further processing or for use in conducting a business?

Which type of marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular places?

What product or service attribute communicates and delivers the benefits of the product?

Which level of quality supports the product’s positioning?

What is the use of commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well-being and that of society?

Which type of consumer products do consumers not know about or know about but do not normally think of buying?

What consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization?

What are consumer products that the customer compares carefully on suitability, quality, price, and style?

Which type of industrial products aid in the buyer’s production or operations?

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