Market Research Techniques Quiz
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Questions and Answers

How is a negative correlation defined?

  • When there is a relationship in which increases in one variable are associated with increases in another variable
  • When there is a weak or no relationship between variables
  • When there is a relationship in which increases in one variable are associated with decreases in another variable (correct)
  • When there is no clear relationship between variables

What is the purpose of Correlational Research?

  • To test cause-and-effect relationships
  • To understand the reasons behind relationships
  • To uncover meaningful relationships between variables (correct)
  • To explore why something occurs when limited information is available

What does Explanatory Research aim to explore?

  • The reasons behind relationships (correct)
  • The establishment of cause-and-effect relationships
  • The exploration of correlations
  • The uncovering of meaningful relationships between variables

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