Market Research Techniques Quiz

When there is a relationship in which increases in one variable are associated with increases in another variable

When there is a weak or no relationship between variables

When there is a relationship in which increases in one variable are associated with decreases in another variable (correct)

When there is no clear relationship between variables

To test cause-and-effect relationships

To understand the reasons behind relationships

To uncover meaningful relationships between variables (correct)

To explore why something occurs when limited information is available

The reasons behind relationships (correct)

The establishment of cause-and-effect relationships

The exploration of correlations

The uncovering of meaningful relationships between variables