Market Research Techniques Quiz

• When there is a relationship in which increases in one variable are associated with increases in another variable
• When there is a weak or no relationship between variables
• When there is a relationship in which increases in one variable are associated with decreases in another variable (correct)
• When there is no clear relationship between variables

• To test cause-and-effect relationships
• To understand the reasons behind relationships
• To uncover meaningful relationships between variables (correct)
• To explore why something occurs when limited information is available

• The reasons behind relationships (correct)
• The establishment of cause-and-effect relationships
• The exploration of correlations
• The uncovering of meaningful relationships between variables