Podcast
Questions and Answers
What type of market testing involves giving a few top salespeople a new product to get orders?
What type of market testing involves giving a few top salespeople a new product to get orders?
- Acceptance testing
- Direct Marketing
- Scanner market testing
- Informal Selling (correct)
What is the step in the consumer response hierarchy that reflects the translation of comprehension of a new product into preference for that product?
What is the step in the consumer response hierarchy that reflects the translation of comprehension of a new product into preference for that product?
- Believability
- Attitude-change
- Acceptance (correct)
- Attention
What is the term for the process by which consumers alter their beliefs or behaviors toward a product or service?
What is the term for the process by which consumers alter their beliefs or behaviors toward a product or service?
- Attitude-change models (correct)
- Comprehension models
- Believability models
- Acceptance models
What is the measure of how believable a new product/service is in delivering on the promised value?
What is the measure of how believable a new product/service is in delivering on the promised value?
What type of market testing involves selling a product directly to customers via mail, telephone, fax, and/or Inter- and intranets?
What type of market testing involves selling a product directly to customers via mail, telephone, fax, and/or Inter- and intranets?
What is the term for a procedure used for conducting customer tests where the respondent does not know the brands of two products being tested?
What is the term for a procedure used for conducting customer tests where the respondent does not know the brands of two products being tested?
What does logistic regression assess?
What does logistic regression assess?
What is concept testing?
What is concept testing?
What is market testing?
What is market testing?
What is premaket testing?
What is premaket testing?
What type of strategies involve a current market with current product technology?
What type of strategies involve a current market with current product technology?
What type of strategy represents product technology uncertainty?
What type of strategy represents product technology uncertainty?
What are the ways in which a concept description can be presented to a customer?
What are the ways in which a concept description can be presented to a customer?
When is a smaller sample size preferred in a survey?
When is a smaller sample size preferred in a survey?
What is the purpose of a concept statement in a survey?
What is the purpose of a concept statement in a survey?
What is a factor that favors a larger sample size in a survey?
What is a factor that favors a larger sample size in a survey?
Why is a full proposition presentation method used in a concept test?
Why is a full proposition presentation method used in a concept test?
What is the relationship between a respondent's answer to a purchase intention question and the actual trial of the proposed new product?
What is the relationship between a respondent's answer to a purchase intention question and the actual trial of the proposed new product?
What is a key aspect of launch timing in product development?
What is a key aspect of launch timing in product development?
Why is coordination with production important in launch planning?
Why is coordination with production important in launch planning?
What is the primary focus of organizational concern in new product development?
What is the primary focus of organizational concern in new product development?
What drives launch strategies within an organization?
What drives launch strategies within an organization?
What is a key aspect of a risk-taking culture in new product development?
What is a key aspect of a risk-taking culture in new product development?
What is market orientation defined as in the context of new product development?
What is market orientation defined as in the context of new product development?
What is the goal of skimming pricing strategy?
What is the goal of skimming pricing strategy?
What is the result of using a penetration pricing strategy in a highly price-sensitive market?
What is the result of using a penetration pricing strategy in a highly price-sensitive market?
What is the main challenge of pricing a new-to-the-world product?
What is the main challenge of pricing a new-to-the-world product?
What is the term for the number of nature of different brands in the same product class?
What is the term for the number of nature of different brands in the same product class?
What is the objective of launch timing in new product development?
What is the objective of launch timing in new product development?
What is the term for the strategy of offering a basic product or service for free, and charging for premium features or services?
What is the term for the strategy of offering a basic product or service for free, and charging for premium features or services?
