14 Questions
What type of analysis is used to generalize the results from a sample to the target population?
Inference Analysis
Which analysis investigates the relationship between two variables?
Association Analysis
What type of measures describe the 'typical' respondent or response in a sample?
Measures of central tendency
Which measure of central tendency occurs most often in a string of numbers?
Mode
In what type of analysis are statistical procedures used to determine real and generalizable differences in the population?
Difference Analysis
Which analysis uses statistical procedures and models to provide insight into multiple relationships among variables?
Relationship Analysis
'Median' expresses the value that lies in the middle of an ordered set of values. What type of measure is 'Median'?
Measure of central tendency
What is the purpose of a frequency distribution?
Tabulating the number of times each value appears in a set
Which measure identifies the distance between the lowest and highest values?
Range
What does standard deviation indicate?
Spread or diversity in values
How is a percentage distribution calculated?
By dividing the frequency of each value by the total observations
Which measure aims to depict the 'typical' difference between values?
Standard deviation
In a frequency distribution, what does each frequency represent?
The number of times that value appears
Which measure helps translate data into a bell-shaped curve distribution?
Standard deviation
Explore different analysis techniques commonly used in market research, including Descriptive, Inference, and Difference Analysis. Learn how each method helps researchers draw conclusions from sample data and make informed decisions for the target population.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
