Market Research Analysis Techniques
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Questions and Answers

What type of analysis is used to generalize the results from a sample to the target population?

  • Association Analysis
  • Inference Analysis (correct)
  • Descriptive Analysis
  • Difference Analysis

Which analysis investigates the relationship between two variables?

  • Association Analysis (correct)
  • Difference Analysis
  • Descriptive Analysis
  • Inference Analysis

What type of measures describe the 'typical' respondent or response in a sample?

  • Measures of variability
  • Inferential measures
  • Association measures
  • Measures of central tendency (correct)

Which measure of central tendency occurs most often in a string of numbers?

<p>Mode (C)</p> Signup and view all the answers

In what type of analysis are statistical procedures used to determine real and generalizable differences in the population?

<p>Difference Analysis (D)</p> Signup and view all the answers

Which analysis uses statistical procedures and models to provide insight into multiple relationships among variables?

<p>Relationship Analysis (C)</p> Signup and view all the answers

'Median' expresses the value that lies in the middle of an ordered set of values. What type of measure is 'Median'?

<p>Measure of central tendency (D)</p> Signup and view all the answers

What is the purpose of a frequency distribution?

<p>Tabulating the number of times each value appears in a set (B)</p> Signup and view all the answers

Which measure identifies the distance between the lowest and highest values?

<p>Range (A)</p> Signup and view all the answers

What does standard deviation indicate?

<p>Spread or diversity in values (C)</p> Signup and view all the answers

How is a percentage distribution calculated?

<p>By dividing the frequency of each value by the total observations (A)</p> Signup and view all the answers

Which measure aims to depict the 'typical' difference between values?

<p>Standard deviation (D)</p> Signup and view all the answers

In a frequency distribution, what does each frequency represent?

<p>The number of times that value appears (C)</p> Signup and view all the answers

Which measure helps translate data into a bell-shaped curve distribution?

<p>Standard deviation (C)</p> Signup and view all the answers

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