Market Research Analysis Techniques
14 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What type of analysis is used to generalize the results from a sample to the target population?

  • Association Analysis
  • Inference Analysis (correct)
  • Descriptive Analysis
  • Difference Analysis

    • Which analysis investigates the relationship between two variables?

  • Association Analysis (correct)
  • Difference Analysis
  • Descriptive Analysis
  • Inference Analysis

    • What type of measures describe the 'typical' respondent or response in a sample?

  • Measures of variability
  • Inferential measures
  • Association measures
  • Measures of central tendency (correct)

    • Which measure of central tendency occurs most often in a string of numbers?

    <p>Mode</p> Signup and view all the answers

    In what type of analysis are statistical procedures used to determine real and generalizable differences in the population?

    <p>Difference Analysis</p> Signup and view all the answers

    Which analysis uses statistical procedures and models to provide insight into multiple relationships among variables?

    <p>Relationship Analysis</p> Signup and view all the answers

    'Median' expresses the value that lies in the middle of an ordered set of values. What type of measure is 'Median'?

    <p>Measure of central tendency</p> Signup and view all the answers

    What is the purpose of a frequency distribution?

    <p>Tabulating the number of times each value appears in a set</p> Signup and view all the answers

    Which measure identifies the distance between the lowest and highest values?

    <p>Range</p> Signup and view all the answers

    What does standard deviation indicate?

    <p>Spread or diversity in values</p> Signup and view all the answers

    How is a percentage distribution calculated?

    <p>By dividing the frequency of each value by the total observations</p> Signup and view all the answers

    Which measure aims to depict the 'typical' difference between values?

    <p>Standard deviation</p> Signup and view all the answers

    In a frequency distribution, what does each frequency represent?

    <p>The number of times that value appears</p> Signup and view all the answers

    Which measure helps translate data into a bell-shaped curve distribution?

    <p>Standard deviation</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser