5 Questions
What is the definition of Secondary Data in marketing research?
Existing data previously collected by sources like the government
What is the main focus of Niche Marketing?
Identifying small but profitable market segments and designing products for them
Who are the individuals and organizations in Business-to-Business (B2B) marketing targeting?
Individuals and organizations that buy goods and services to use in production or to sell, rent, or supply to others
What does Market Segmentation aim to do?
Divides the total market into groups with similar characteristics
How is Relationship Marketing different from Mass Marketing?
Rejects the idea of mass production and focuses toward custom-made goods and services for customers
Test your knowledge of market research fundamentals including primary and secondary data, consumer markets, and focus groups. Learn about analyzing markets to determine challenges and opportunities, and gathering information to make informed business decisions.
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