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Questions and Answers
What is the definition of Secondary Data in marketing research?
What is the definition of Secondary Data in marketing research?
- A group of people who meet under the direction of a consumer
- Existing data previously collected by sources like the government (correct)
- In-depth information gathered by marketers from their own research
- Data collected by marketers from their own research
What is the main focus of Niche Marketing?
What is the main focus of Niche Marketing?
- Selecting which segments an organization can serve profitably
- Dividing the total market into groups with similar characteristics
- Identifying small but profitable market segments and designing products for them (correct)
- Developing a unique mix of goods and services for each individual consumer
Who are the individuals and organizations in Business-to-Business (B2B) marketing targeting?
Who are the individuals and organizations in Business-to-Business (B2B) marketing targeting?
- All the individuals or households that want goods and services for personal use
- Dividing the total market into groups with similar characteristics
- Individuals and organizations that buy goods and services to use in production or to sell, rent, or supply to others (correct)
- Developing products and promotions to please large groups of people
What does Market Segmentation aim to do?
What does Market Segmentation aim to do?
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How is Relationship Marketing different from Mass Marketing?
How is Relationship Marketing different from Mass Marketing?
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