Podcast
Questions and Answers
A potential area of research of Market Research is to identify the people who influence and decide on the purchase.
A potential area of research of Market Research is to identify the people who influence and decide on the purchase.
True
In market development growth strategies, a descriptive study is typically not useful.
In market development growth strategies, a descriptive study is typically not useful.
False
Market research flows are generally informal and non-structured.
Market research flows are generally informal and non-structured.
False
The sample variability or random error is smaller for larger samples.
The sample variability or random error is smaller for larger samples.
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The buying intention is considered a general but not a specific segmentation criterion.
The buying intention is considered a general but not a specific segmentation criterion.
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Contingency tables show the joint distribution of two variables.
Contingency tables show the joint distribution of two variables.
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One of the disadvantages of ranking scales is that they can be complex for interpretation when the consumer has a negative view of a product.
One of the disadvantages of ranking scales is that they can be complex for interpretation when the consumer has a negative view of a product.
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It is critical in segmentation for the criteria to be easily identifiable and measurable.
It is critical in segmentation for the criteria to be easily identifiable and measurable.
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The studies on how to introduce a new product in the market are not framed in Market Research focused on demand and sales.
The studies on how to introduce a new product in the market are not framed in Market Research focused on demand and sales.
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Through the analysis of demographic and psychological variables, it is possible to predict consumer behaviour.
Through the analysis of demographic and psychological variables, it is possible to predict consumer behaviour.
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A nominal scale is a scale that arranges objects or alternatives according to their magnitude.
A nominal scale is a scale that arranges objects or alternatives according to their magnitude.
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The objective of multivariate analysis includes unveiling latent structures.
The objective of multivariate analysis includes unveiling latent structures.
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Contingency tables show the joint distribution of two correlated variables.
Contingency tables show the joint distribution of two correlated variables.
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Presenting the results of a market research study only requires a formal written report.
Presenting the results of a market research study only requires a formal written report.
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The sample variability or random error is larger for bigger samples.
The sample variability or random error is larger for bigger samples.
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The buying intention is a specific segmentation criterion.
The buying intention is a specific segmentation criterion.
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Study Notes
Market Research
- Market research aims to understand consumers and their purchasing decisions
- Studies on introducing new products are part of market research, focusing on sales and demand
- Descriptive studies are beneficial in market development growth strategies
- Advisory committees are qualitative processes for research progress control and analysis
- Market research isn't a formal, structured process, but instead provides information
- Marketing information flows don't necessarily come from order-payment cycles
- Demographics and psychology can be used to predict consumer behavior
- B2B environments' mixed analysis (qualitative and quantitative) predicts client openness
- Primary data collection methods are classified by the information type (not static/dynamic)
- Qualitative methods help understand consumer terminology and behavior
- Ranking scales can have complex interpretations for negative product perceptions
- Sample variability decreases with larger samples
- Multivariate analysis aims to identify hidden patterns
- Contingency tables display the joint distribution of isolated variables
- Segmentation criteria must be easily identifiable and measurable for segmentation
- Presenting research results involves both written and oral reports
- Questionnaire design time is a critical factor in research report preparation
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Description
This quiz explores essential concepts of market research, including the understanding of consumer behavior and the introduction of new products. It covers qualitative and quantitative methods, data collection, and strategies for market development. Test your knowledge on demographic studies and their impact on purchasing decisions.
