5 Questions
What does the business environment refer to?
The totality of physical and social factors affecting decision-making in an organization
What is included in the external macro environment?
Demographic, political, cultural, natural, technological, and economic forces
What is the internal environment of an organization used for?
Create, communicate, and deliver market offerings
Which level of the environment is affected by local forces that impact customer service?
External micro environment
What does the analysis of the macro marketing environment aim to achieve?
Better understanding of the societal forces affecting the organization
Test your knowledge of market environment and business environment with this quiz. Explore the factors and forces that impact a firm's ability to maintain successful customer relationships. Delve into the totality of physical and social factors that influence decision-making behavior within an organization.
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