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Questions and Answers
What does the business environment refer to?
What does the business environment refer to?
- Local forces that affect the organization's ability to serve its customers
- The internal elements of an organization used to create market offerings
- Larger societal forces affecting the survival of the organization
- The totality of physical and social factors affecting decision-making in an organization (correct)
What is included in the external macro environment?
What is included in the external macro environment?
- Customer preferences and buying behavior
- Supply chain and distribution channels
- Competitors' strategies and market trends
- Demographic, political, cultural, natural, technological, and economic forces (correct)
What is the internal environment of an organization used for?
What is the internal environment of an organization used for?
- Analyze macro marketing environment
- Understand the survival of the organization
- Adapt to local forces affecting customer service
- Create, communicate, and deliver market offerings (correct)
Which level of the environment is affected by local forces that impact customer service?
Which level of the environment is affected by local forces that impact customer service?
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What does the analysis of the macro marketing environment aim to achieve?
What does the analysis of the macro marketing environment aim to achieve?
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