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What does the business environment refer to?
What does the business environment refer to?
- Local forces impacting customer service
- Larger societal forces affecting survival of the organization
- The totality of physical and social factors affecting decision-making behavior (correct)
- Only the internal elements of an organization
What is the purpose of analyzing the macro marketing environment?
What is the purpose of analyzing the macro marketing environment?
- To improve internal communication within the organization
- To increase profitability without considering societal impact
- To better understand the environment and adapt to societal changes (correct)
- To focus solely on technological advancements
What does the external macro environment include?
What does the external macro environment include?
- Demographic, political, cultural, natural, technological, and economic forces (correct)
- Technological and cultural forces
- Political and natural forces
- Only demographic and economic factors
What is the external micro environment composed of?
What is the external micro environment composed of?
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What does the internal environment of an organization consist of?
What does the internal environment of an organization consist of?
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