Business Environment Quiz
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Questions and Answers

What does the business environment refer to?

  • Local forces impacting customer service
  • Larger societal forces affecting survival of the organization
  • The totality of physical and social factors affecting decision-making behavior (correct)
  • Only the internal elements of an organization
  • What is the purpose of analyzing the macro marketing environment?

  • To improve internal communication within the organization
  • To increase profitability without considering societal impact
  • To better understand the environment and adapt to societal changes (correct)
  • To focus solely on technological advancements
  • What does the external macro environment include?

  • Demographic, political, cultural, natural, technological, and economic forces (correct)
  • Technological and cultural forces
  • Political and natural forces
  • Only demographic and economic factors
  • What is the external micro environment composed of?

    <p>Local forces affecting its ability to serve customers</p> Signup and view all the answers

    What does the internal environment of an organization consist of?

    <p>Relevant physical and social factors within the organization's boundaries</p> Signup and view all the answers

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