Questions and Answers
What is the definition of the business environment?
The totality of physical and social factors considered in decision-making behavior within the organization
What does the external micro environment refer to?
Local forces that affect the organization's ability to serve its customers
What is included in the external macro environment?
The demographic environment and the natural environment
What is the purpose of analyzing the macro marketing environment?
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What is the internal environment of an organization used for?
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