Questions and Answers
What does the business environment refer to?
The totality of physical and social factors affecting decision-making behavior in an organization
What is the external micro environment composed of?
Local forces that affect its ability to serve its customers
Which factors are part of the external macro environment?
Demographic, political, cultural, natural, technological, and economic environments
What is the analysis of the macro marketing environment aimed at?
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What is the internal environment of an organization used for?
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What does the business environment encompass?
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Which factors are part of the external macro environment?
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What is the primary purpose of analyzing the macro marketing environment?
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What does the external micro environment comprise?
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What does the internal environment of an organization include?
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