Business Environment and Market Factors Quiz

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SimplestFantasy4550
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What does the business environment refer to?

The totality of physical and social factors affecting decision-making behavior in an organization

What is the external micro environment composed of?

Local forces that affect its ability to serve its customers

Which factors are part of the external macro environment?

Demographic, political, cultural, natural, technological, and economic environments

What is the analysis of the macro marketing environment aimed at?

<p>Better understanding the external societal forces affecting the organization's survival</p> Signup and view all the answers

What is the internal environment of an organization used for?

<p>Create, communicate, and deliver market offerings</p> Signup and view all the answers

What does the business environment encompass?

<p>Physical and social factors influencing decision-making behavior</p> Signup and view all the answers

Which factors are part of the external macro environment?

<p>Demographic, political, cultural, natural, technological, and economic environment</p> Signup and view all the answers

What is the primary purpose of analyzing the macro marketing environment?

<p>To better understand the societal forces affecting the survival of the organization</p> Signup and view all the answers

What does the external micro environment comprise?

<p>Local forces that affect its ability to serve its customers</p> Signup and view all the answers

What does the internal environment of an organization include?

<p>Elements used to create, communicate, and deliver market offerings</p> Signup and view all the answers

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