Market and Business Environment Factors Quiz

The business environment has been defined as 'the totality of physical and social factors that are taken directly into consideration in the decision-making behaviour of individuals in the organisation.'

Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships.

The three levels of the environment are the internal environment, the external micro environment, and the external macro environment.

<p>The internal environment consists of the internal elements of the organisation used to create, communicate, and deliver market offerings.</p> Signup and view all the answers

<p>The external macro environment consists of larger societal forces that affect the survival of the organisation, including the demographic environment, the political environment, the cultural environment, the natural environment, the technological environment, and the economic environment.</p> Signup and view all the answers