Questions and Answers
What does the business environment refer to in marketing terms?
The factors and forces affecting a firm's ability to build and maintain successful customer relationships
What is included in the external macro environment?
Demographic, political, cultural, natural, technological, and economic forces
What is the purpose of analyzing the macro marketing environment?
To better understand the environment, adapt to the social environment, and achieve the purpose of enterprise marketing
What does the internal environment consist of?
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What are the three levels of the environment as mentioned in the text?
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