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Market and Business Environment

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Questions and Answers

Internal environment refers to which of the following?

Local forces that affect the ability to serve customers

Societal forces affecting the survival of the organization

Factors outside the organization affecting customer relationships

Factors within the boundaries of the organization used in decision-making (correct)

What does the external micro environment primarily consist of?

Physical and social factors within the boundaries of the organization

Larger societal forces affecting the survival of the organization

Local forces that affect its ability to serve its customers (correct)

Forces outside the organization affecting customer relationships

What is the purpose of analyzing the macro marketing environment?

To better understand, adapt to, and change in response to societal forces (correct)

To serve customers despite local forces affecting ability

To create, communicate, and deliver market offerings

To focus solely on internal elements for decision-making

What is included in the external macro environment?

<p>Demographic, political, cultural, natural, technological, and economic forces</p> Signup and view all the answers

What does business environment refer to?

<p>Factors and forces affecting a firm's ability to build successful customer relationships</p> Signup and view all the answers

Study Notes

Andaruni Mahaol

Internal environment refers to the conditions and factors within an organization that affect its operations and performance.

Bahri Mahaol

External micro environment primarily consists of customers, suppliers, competitors, and publics that are closely related to the organization.

Macro Mahaol

Analyzing the macro marketing environment helps to identify and understand the broader factors that affect the organization, such as demographic, economic, natural, technological, political, and cultural factors.
The purpose of analyzing the macro marketing environment is to identify opportunities, threats, and trends that may impact the organization.

Bahri Macro Mahaol

The external macro environment includes demographic, economic, natural, technological, political, and cultural factors that affect the organization.

Business Mahaol

Business environment refers to the internal and external factors that affect the organization's operations and performance.

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Description

Learn about the factors and forces that impact a firm's ability to develop and sustain successful customer relationships, as well as the internal and external elements that influence decision-making within an organization.