Questions and Answers
Internal environment refers to which of the following?
Factors within the boundaries of the organization used in decision-making
What does the external micro environment primarily consist of?
Local forces that affect its ability to serve its customers
What is the purpose of analyzing the macro marketing environment?
To better understand, adapt to, and change in response to societal forces
What is included in the external macro environment?
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What does business environment refer to?
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Study Notes
Andaruni Mahaol
- Internal environment refers to the conditions and factors within an organization that affect its operations and performance.
Bahri Mahaol
- External micro environment primarily consists of customers, suppliers, competitors, and publics that are closely related to the organization.
Macro Mahaol
- Analyzing the macro marketing environment helps to identify and understand the broader factors that affect the organization, such as demographic, economic, natural, technological, political, and cultural factors.
- The purpose of analyzing the macro marketing environment is to identify opportunities, threats, and trends that may impact the organization.
Bahri Macro Mahaol
- The external macro environment includes demographic, economic, natural, technological, political, and cultural factors that affect the organization.
Business Mahaol
- Business environment refers to the internal and external factors that affect the organization's operations and performance.
