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Questions and Answers
Internal environment refers to which of the following?
Internal environment refers to which of the following?
- Local forces that affect the ability to serve customers
- Societal forces affecting the survival of the organization
- Factors outside the organization affecting customer relationships
- Factors within the boundaries of the organization used in decision-making (correct)
What does the external micro environment primarily consist of?
What does the external micro environment primarily consist of?
- Physical and social factors within the boundaries of the organization
- Larger societal forces affecting the survival of the organization
- Local forces that affect its ability to serve its customers (correct)
- Forces outside the organization affecting customer relationships
What is the purpose of analyzing the macro marketing environment?
What is the purpose of analyzing the macro marketing environment?
- To better understand, adapt to, and change in response to societal forces (correct)
- To serve customers despite local forces affecting ability
- To create, communicate, and deliver market offerings
- To focus solely on internal elements for decision-making
What is included in the external macro environment?
What is included in the external macro environment?
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What does business environment refer to?
What does business environment refer to?
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Study Notes
Andaruni Mahaol
- Internal environment refers to the conditions and factors within an organization that affect its operations and performance.
Bahri Mahaol
- External micro environment primarily consists of customers, suppliers, competitors, and publics that are closely related to the organization.
Macro Mahaol
- Analyzing the macro marketing environment helps to identify and understand the broader factors that affect the organization, such as demographic, economic, natural, technological, political, and cultural factors.
- The purpose of analyzing the macro marketing environment is to identify opportunities, threats, and trends that may impact the organization.
Bahri Macro Mahaol
- The external macro environment includes demographic, economic, natural, technological, political, and cultural factors that affect the organization.
Business Mahaol
- Business environment refers to the internal and external factors that affect the organization's operations and performance.
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Description
Learn about the factors and forces that impact a firm's ability to develop and sustain successful customer relationships, as well as the internal and external elements that influence decision-making within an organization.
