Podcast
Questions and Answers
What is corporate culture?
What is corporate culture?
Corporate culture refers to the beliefs and behaviours that determine how a company's employees and management interact and handle outside business transactions.
Who said, "Culture eats strategy for breakfast?"
Who said, "Culture eats strategy for breakfast?"
Peter Drucker
According to Geert Hofstede, national culture can influence the corporate culture of joint ventures.
According to Geert Hofstede, national culture can influence the corporate culture of joint ventures.
True
What is corporate ethics?
What is corporate ethics?
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What is corporate responsibility?
What is corporate responsibility?
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What are the levels of corporate responsibility outlined in the Carroll pyramid?
What are the levels of corporate responsibility outlined in the Carroll pyramid?
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What is "creating shared value"?
What is "creating shared value"?
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What are the three ways "shared value" is created?
What are the three ways "shared value" is created?
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What is meant by "MNEs misbehavior?"
What is meant by "MNEs misbehavior?"
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What are the key challenges for global and ESG strategies?
What are the key challenges for global and ESG strategies?
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What is the paradox that "Shared Value" intends to resolve?
What is the paradox that "Shared Value" intends to resolve?
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What are the three main things to consider when thinking about building your positive image?
What are the three main things to consider when thinking about building your positive image?
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What are the advantages of businesses adopting a "social responsible" approach?
What are the advantages of businesses adopting a "social responsible" approach?
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What are some common exit reasons for a company to go out of a market?
What are some common exit reasons for a company to go out of a market?
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Why did AVIVA exit from certain ventures?
Why did AVIVA exit from certain ventures?
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Why did Carrefour exit the South Korean market?
Why did Carrefour exit the South Korean market?
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Why did Best Buy exit the UK market?
Why did Best Buy exit the UK market?
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What are the five categories of criteria used to evaluate a product abandonment decision, as outlined by Conrad Berenson in 1963?
What are the five categories of criteria used to evaluate a product abandonment decision, as outlined by Conrad Berenson in 1963?
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According to R.S Alexander, what are the six signs that suggest a firm may need to exit a market?
According to R.S Alexander, what are the six signs that suggest a firm may need to exit a market?
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What are the additional three points that Philip Kotler added to Alexander's exit model?
What are the additional three points that Philip Kotler added to Alexander's exit model?
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What are some common barriers to exiting a market?
What are some common barriers to exiting a market?
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What are the financial costs associated with exiting a market?
What are the financial costs associated with exiting a market?
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What is the "Mendelow power/interest matrix" useful for?
What is the "Mendelow power/interest matrix" useful for?
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What are some of the reasons that Credit Agricole exited the Czech car financing market?
What are some of the reasons that Credit Agricole exited the Czech car financing market?
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What are some potential challenges associated with a lengthy exit process?
What are some potential challenges associated with a lengthy exit process?
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What are some potential strategic reasons for remaining in a low-performing market?
What are some potential strategic reasons for remaining in a low-performing market?
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What are some potential issues that need to be addressed when exiting a market as an exporter?
What are some potential issues that need to be addressed when exiting a market as an exporter?
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What key issues need to be considered when exiting a licensing agreement?
What key issues need to be considered when exiting a licensing agreement?
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What are some of the potential issues when exiting a franchising relationship?
What are some of the potential issues when exiting a franchising relationship?
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What are some important questions to consider when thinking about managing the exit process of a joint venture?
What are some important questions to consider when thinking about managing the exit process of a joint venture?
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What are the four key aspects of planning for a smooth exit from a joint venture, according to the "Rendie Facile Uscita dalla JV" principle?
What are the four key aspects of planning for a smooth exit from a joint venture, according to the "Rendie Facile Uscita dalla JV" principle?
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What are the "Alliance exit blind spots?"
What are the "Alliance exit blind spots?"
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What are the possible exit options for an acquisition or greenfield project?
What are the possible exit options for an acquisition or greenfield project?
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What are the advantages of selling a business or division as an exit strategy?
What are the advantages of selling a business or division as an exit strategy?
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What are the key considerations for companies seeking to exit a market through a sale?
What are the key considerations for companies seeking to exit a market through a sale?
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What are the two main categories for analyzing the attractiveness of a market?
What are the two main categories for analyzing the attractiveness of a market?
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What are some examples of tools used in unilateral market analysis?
What are some examples of tools used in unilateral market analysis?
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What are the three key areas to consider when evaluating the attractiveness of a market?
What are the three key areas to consider when evaluating the attractiveness of a market?
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What is the CAGE framework used for?
What is the CAGE framework used for?
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What is Porter's Five Forces Model used for?
What is Porter's Five Forces Model used for?
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What are some of the key elements of Porter's 5 Forces model?
What are some of the key elements of Porter's 5 Forces model?
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What are some of the barriers to entry in a market?
What are some of the barriers to entry in a market?
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What are the different levels of concentration or rivalry within a market?
What are the different levels of concentration or rivalry within a market?
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What are the main steps involved in competitive analysis?
What are the main steps involved in competitive analysis?
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What are some of the key principles involved in competitive analysis?
What are some of the key principles involved in competitive analysis?
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What is a key finding of research related to the effectiveness of Porter’s 5 Forces model?
What is a key finding of research related to the effectiveness of Porter’s 5 Forces model?
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What is a 6-Forces Analysis and how does it differ from Porter's 5 Forces Model?
What is a 6-Forces Analysis and how does it differ from Porter's 5 Forces Model?
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What is the general structure of the industry life-cycle?
What is the general structure of the industry life-cycle?
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What are some of the typical characteristics of the "introduction" stage of the industry life-cycle?
What are some of the typical characteristics of the "introduction" stage of the industry life-cycle?
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What are the main characteristics of the "growth" stage of the industry life-cycle?
What are the main characteristics of the "growth" stage of the industry life-cycle?
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What is the "International Product Life Cycle analysis?"
What is the "International Product Life Cycle analysis?"
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What are the phases of a "International Product Life Cycle?"
What are the phases of a "International Product Life Cycle?"
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What is the CAGE Framework?
What is the CAGE Framework?
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What are some examples of "Cultural distance"?
What are some examples of "Cultural distance"?
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What are some examples of "Administrative and political distance"?
What are some examples of "Administrative and political distance"?
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What are some examples of "Geographical distance"?
What are some examples of "Geographical distance"?
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What are some examples of "Economic distance"?
What are some examples of "Economic distance"?
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What are some ways to mitigate the challenges of CAGE distance?
What are some ways to mitigate the challenges of CAGE distance?
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What are some of the key factors of failure for "Star TV entering China?"
What are some of the key factors of failure for "Star TV entering China?"
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What is Hofstede's 6D Model?
What is Hofstede's 6D Model?
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What is the "Hassle Factor?"
What is the "Hassle Factor?"
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What are the steps involved in a "suggested market assessment process?"
What are the steps involved in a "suggested market assessment process?"
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What is a "multi-criteria comprehensive analysis?"
What is a "multi-criteria comprehensive analysis?"
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Study Notes
Managing across borders
- Corporate culture encompasses the beliefs and behaviors that shape employee/management interactions and external business transactions
- Corporate culture often develops organically over time influenced by employee traits
- Culture is reflected in dress codes, business hours, office setups, benefits, employee turnover, and client interactions.
- Corporate culture and strategy are intertwined, with culture significantly impacting corporate success and representing a sustainable competitive advantage
- Culture fosters a sense of community and influences financial performance. In mergers and acquisitions, culture is more crucial than corporate strategy compatibility.
Levels of corporate culture
- Corporate culture includes several layers, including artifacts (e.g., social norms), elementar prerequisites (language and effort), norms (management style), and other artefacts (trust and fairness)
- Essential elements like basic corporate principles, cooperation styles, and decision-making process embody the culture
- Symbols, attitude towards risks, and corporate taboos play a role in the culture
Corporate culture and strategy
- Culture strongly affects the corporation's success and provides a sustainable competitive advantage.
- Culture enhances employee unity and improves financial performance.
- In mergers and acquisitions (M&A), culture is more critical than compatibility of corporate strategies.
National culture on corporate culture
- National culture influences corporate culture through various factors such as the power distance between employees and managers, uncertainty avoidance, and more.
- National culture elements include individualism vs. collectivism; means vs. goal-orientation, employee vs work-oriented values, opened vs closed systems, and easy-going vs strict work discipline.
- National culture significantly influences the successful execution of a joint-venture business.
The impact of national culture on ethical position
- National cultures significantly impact ethical perspectives, ranging from absolutism to relativism to situationism
- Absolutism emphasizes consistency with moral rules for best outcomes, while relativism acknowledges situational variations within those rules, adapting to context.
- Individualism emphasizes individual values and personal morals, and subjectivism focuses on individual values.
- Cultural variations in ethical frameworks affect decisions in business, particularly in international business interactions
Corporate Ethics
- Corporate ethics requires a decent approach to business partners and customers
- It entails fair relationships with competitors and emphasizes employee well-being
- The issues around Russia's invasion of Ukraine and the related ethical dilemmas associated with top global brands remaining in the Russian market and the Russian money laundering of their profits in times of war are discussed.
Corporate responsibility
- Corporate responsibility goes beyond ethical, legal, commercial, and societal expectations, positively impacting business practices.
- It sits between profit maximization and stakeholder value, ensuring that all stakeholders' needs are met.
- It comprises philanthropic, ethical, legal, and economic responsibilities, addressing the broader ecosystem impact.
Creating value - for whom...?
- Primary and secondary stakeholders are crucial for creating value.
- Shareholders, employees, creditors, suppliers, distributors, and customers are primary stakeholders while local communities, local authorities, foreign governments, social groups, media and business groups are secondary stakeholders.
- Effective interaction with these stakeholders is needed for building successful business relations, thus creating value
Stakeholder mapping
- Stakeholder mapping uses a matrix to classify stakeholders based on their interest and power to set priorities and effective actions to engage with each stakeholder.
Lidl Case
- Lidl's cases, including tree chopping in various communities are discussed in context of corporate ethics.
Paradox of profitability vs. responsibility
- The paradox of profitability vs. responsibility emphasizes that businesses can prioritize profit maximization (shareholder perspective) or encompass all stakeholders' interests (stakeholder perspective)
- Stakeholder value-oriented approaches seek to balance the interests of different stakeholders, going beyond a purely financial focus
- Profitability and responsibility can be reconciled through a variety of effective business strategies.
Concept of shared value- CSV
- Shared Value Creation (CSV) emphasizes creating economic value while advancing social conditions in a company's operating environment.
- CSV focuses on identifying and expanding the connections between societal and economic progress.
- Creating products for market redefinition, increasing productivity in a given value chain and allowing local cluster developments are crucial for implementing and maximizing CSV
Reconceiving products and markets
- This approach helps create and reframe products and markets in line with shared value creation and company sustainability goals
- Products are defined and tailored according to the needs of specific market segments, focusing on functional use to prioritize community needs rather than superficial design
Redefining productivity in the value chain
- This strategy redefines how to approach social issues through a shared value perspective
- This approach suggests ways to do business while simultaneously pursuing solutions to social issues, boosting synergy between the economic and the societal components
- The concept of synergies is increasingly important as companies look to enhance overall company value and social impact to create a more positive global impact
Enabling local cluster developments
- This concept fosters the growth of specialized sectors in a given region while promoting its global competitiveness
- Promoting cluster growth, supporting companies within a sector through industry collaborations or partnerships with local bodies or institutions, facilitating the development and availability of specialized equipment or skilled labor and promoting the overall regional economy can foster competitive advantages at a global level.
CSR vs CSV
- CSR (Corporate Social Responsibility) focuses on separate social and environmental activities, often in response to external pressure, whereas CSV (Creating Shared Value) integrates these aspects into core business strategies to create economic and social value simultaneously.
- CSR is often driven by external reporting and personal preferences, influencing the corporate footprint.
- CSV is integrated into profit maximization and considered a competitive advantage, creating more value for the entire business and its stakeholders.
Global strategy and Global ESG strategy
- ESG strategies address environmental, social, and governance factors in corporations' global strategies, such as climate change, human rights, and business ethics.
- Misbehavior by large multinational enterprises (MNEs) in global strategy implementation is a significant challenge.
- Evaluating and addressing such MNE misbehavior should be a priority
Creating positive image
- Building a positive image involves contributing to society while benefiting the company through activities like sponsoring, charity, exhibitions, discounts, image enhancing activities, highlighting product and company benefits
- Finding suitable links between corporate operations and philanthropy are crucial
Market Exit Strategies
- Market exit or an exit strategy is a planned move by a company to leave a specific geographical market to focus on more profitable or valuable market opportunities.
- Companies may exit due to economic issues (low sales, profits, or demand), competitor actions, regulatory changes, currency fluctuations, or improved conditions in other markets.
- Ethical reasons, such as cash flow issues and loan rate increases, are also factors in choosing a market exit strategy
AVIVA case
- Aviva conducted a market exit from several countries due to lower performance in a strategic and economic sense, intending to focus on countries where the company can maintain a sustainable competitive advantage to increase return on investment (ROI).
Carrefour exits
- Carrefour exited the Korean market due to inability to attain a leading position due to strategic decisions, competitor actions, lack of effective global expansion and management strategies and difficulties in securing suitable locations for its stores.
Competitive analysis
- Defining: scope, responsibilities, sources of information are crucial for a successful competitive analysis
- Collection of primary and secondary data.
- Analysis and conclusions drawn from data are crucial takeaways to make informed business decisions
The exit decision
- A firm exiting a market is a critical business decision
- Key steps in strategic decision making include defining financial security, calculating financial opportunity, outlining a marketing strategy, assessing social responsibility, and organizing for intervention.
Barriers to exit
- Dedicated assets, contractual obligations, tax incentives owed to government, and costs of laying off staff are significant barriers when companies aim or plan to exit a target market
Cost of exiting
- Start-up costs not amortized yet, issues involving repatriating ex-pats, staff compensations and negotiating redundancy terms with staff, cost of legal advice and resolving tax issues are part of the process
- Damage to a company's reputation and brand are considered
Crédit Agricole Case
- Crédit Agricole exited the Czech market due to increasing costs, changing corporate strategies in the market and other issues like unsolved non-performing loans.
- Companies may have to face increased risks when entering a foreign market.
Stay and make it work
- It makes business sense to engage in a low-performing market due to factors like high growth, purchasing power of customers, or the possibility of the market appreciating in the future
Alliance exit blind spots
- In formulating an alliance, participants often overlook detailed and explicit plans for exit
- This could be a major failure point for companies when dealing or developing relations with business partners in international contexts.
- Businesses should consider exit strategies during the initial stages of cooperation or alliance building.
Exiting Acquisition or Greenfield
- Sale, spin-off, merger, MBO, liquidation, or receivership are possible options for exiting an acquisition or Greenfield venture
- Strategic factors including considering the sale, price, buyers with strategic viewpoint, and competitive threats are factors to keep in mind in this context
Exiting from exporting and licensing
- Potential issues from exiting a market as an exporter may include obligatory payments to representatives, guarantees, trademarks, termination of licenses or lease agreement.
- Potential issues in licensing from exiting could include the licensee wanting to exit or the licensor wanting to exit.
Exiting from franchising
- Franchise agreements often have a fixed term but might include renewals
- Evaluating and understanding exit possibilities from franchise agreement terms is important, so is evaluating any rights of first refusal or purchase opportunities, the possibility of taking over the existing lease, and any trade restraints.
Exiting from Joint Ventures
- Joint ventures may face issues like declining demand, financial woes, competitive pressure, or disagreements with partners
Alliance exit blind spots
- Many companies fail to plan for leaving a partnership during the early stages, therefore, overlooking the exit strategies may lead to poor or no results for the involved parties.
Measuring JV performance
- Several performance indicators, including financial outcomes, technology transfer efficiency, and satisfaction of partners, can measure a joint venture's success
- Using different methods or frameworks to measure performance throughout the different development stages of a joint venture is important
Joint venture success factors
- Implementing, meticulous attention to detail, effectiveness of teams, and speed are all crucial for success
- Identifying and addressing issues early on can enhance partnerships to reach the goals of the joint venture
Trust in strategic alliances
- Trust is vital for a successful strategic alliance
- Building trust over time, through proactive engagement and communication, can increase the chances for a successful relationship and partnership
Managing strategic alliance risks
- Companies should emphasize protection of core competence and resources while exercising control
- Flexibility, through short-term contracts, and exit provisions, is critical for adapting to unforeseen situations
- Ensuring increased alliance efficiency can mitigate potential risks from inadequate performance
Measuring JV performance
- Success in measuring JV performance depends on having a clear view of the individual perspectives from all involved
- The methods used for evaluating the success should encompass the relevant aspects, such as financial goals, efficiency, and partnerships' satisfaction
View on JV partners benefits
- 4R principles are crucial for evaluating joint venture benefit distribution: responsibility, resources, risks, and rewards
- Each partner needs a clear understanding of their responsibilities, invested resources, potential risks, and expected rewards for mutual benefit, thus maintaining a healthy cooperation
Joint venture termination
- Joint venture terminations can occur due to changes in one partner's strategy, inability to meet expectations, breach of contract, and meeting strategic goals
- Choosing a termination method involves the acquisition of one partner's share, liquidation, or restructuring of the company
Technology transfer
- Knowledge transfer involves disseminating technical information to other individuals or companies for further development or application purposes.
- The process can vary based on whether it's localized to a single location or distributed throughout partners involved
- This can occur through either formal or informal cooperation
Professional Networks & Technology Brokers
- Networks of professionals specializing in technology transfer can bridge gaps between different institutions and facilitate knowledge transfer
- These network members could include university incubators, technology business incubators, science and technology parks, and online communities.
Country expenditures on R&D
- Global spending and ranking on research and development (R&D) can provide insights into country competitiveness in innovation
- High R&D expenditure may correlate with high competitiveness in global markets
Technology transfer success story
- Technology transfer success stories highlight successful instances of knowledge dissemination resulting in new products and services
Technology transfer loops
- Technology transfer can involve various actors (research, intermediary services, and technology users).
- Information flows and feedback loops are crucial for successful technology transfer within and across organizations
Why is it more difficult to transfer technology internationally?
- Transferring technology overseas is complex with potential issues including legal, technical, organizational, and other challenges
What facilitates technology transfer (external environment)?
- Factors that support technology transfer include global market size, growth, regulatory considerations, political stability, and other supporting circumstances
What can be transferred abroad as part of the technology transfer?
- Intellectual property, specialized know-how, skills, technologies, machinery, and other resources can be transferred as part of a technology transfer project
What type of technology can be banned from being transferred abroad?
- Restrictions on technology transfer can apply due to security or other concerns
Framework of International Technology Transfer
- The framework for international technology transfer encompasses factors like host and home nations, barriers, modes of transfer, and bonds.
- All these elements are important in considerations involving technology transfer.
Redeployment Strategies of existing products & services
- Companies may redeploy existing assets or products in new markets to capitalize on opportunities in both the home and host countries.
- The strategy can be implemented in parallel (simultaneous introduction to multiple markets), delayed (introduction to the host country later), or sequentially (introduction to the host country after completion in the home country)
Rise of emerging markets significantly influenced innovation management
- Emerging economies are investing and developing innovation capacities
- Western businesses learn from R&D efforts in emerging markets
- Frugal innovation solutions emerge from the needs of lower-income and emerging markets, including the needs of poor consumers and the potential for transfer to developed economies
FDI's, Mergers & Acquisitions
- FDI (foreign direct investment), mergers and acquisitions (M&A) are key aspects of international corporate strategy.
- Value and number of deals can change from year to year, in terms of investments.
Inter-Firm Relationships
- Inter-firm relationships, whether contractual or equity-based, can take various forms depending on the nature of the collaboration and the degree of control each party seeks to maintain.
Company development possibilities
- Diversification, internationalization, and innovation are key methods companies use for developing internationally
- Internal development focuses on growing organically and strategically through its own acquired capabilities and/or assets whereas mergers and acquisitions (M&A) or strategic alliances are more rapid methods of gaining access to international opportunities with external support
Partner selection
- Partner selection is a crucial aspect of strategic alliances and should consider financial, organizational, cultural, and strategic factors
- Due diligence should be conducted for a potentially partner firm to assess its financial health, potential risks, and organizational capabilities
Control in strategic alliances
- Control aspects vary depending on the situation
- Management roles can be dominated, divided, shared, or rotated, depending on the degree of strategic interdependence and the need for organizational autonomy of the involved entities
Joint venture success factors
- Successful implementation and attention to detail, effective teams, and rapid action are key to joint venture success.
Globalisation and internationalisation
- Globalization signifies the increasing integration of countries and cultures
- Internationalisation is the increasing involvement of businesses in global markets
Specifics of global environment
- Globalization dimensions, including economic, social, and political indicators, play an essential role in the development and evaluation of the global context for business decisions.
- Global trade trends, from 1950 onward, along with global GDP, show significant growth influenced by trends in other key elements.
- Various international trade areas and blocs exist around the world that drive global business
Role of MNEs in global, and national economies
- MNE's (multinational enterprise) influence on national economies is complex and involves trade and investment impacts.
- Consideration of this influence is important for companies when developing and implementing international business strategies
Internationalization and globalization drivers
- International and globalization strategies, driven by marketplace demands, diversification, governmental policies, and competitive factors, play an essential role in market expansions for corporations or alliances
- Internal and external drivers may influence companies and partner selection, and success depends on identifying and analyzing these drivers
Geographical sources of advantage
- Country context impacts the competitive approach a firm may choose to enter or participate in foreign markets and investments
- Country context factors may include government conditions and policies, and factors impacting production and resources
Firm's decision to internationalize
- Internal and external factors play an essential role in business firms' decisions to internationalize. Decision-makers and business strategies are essential considerations
- Internal factors can range from firm specific characteristics and decision making to foreign travel, proficiency in foreign languages and experience, and personal characteristics
- External factors include country attractiveness, unsolicited proposals, and bandwagon effects
Motives for foreign investments
- Main reasons for foreign investment include resource seeking, market expansion, seeking efficiency, and finding strategic assets or resources not present in the home market which can lead to increased global competitiveness
Process of internationalization
- Companies can use various modes for internationalizing their business, from non-capital-intensive models to those relying on direct investments.
- The choice of mode of internationalization depends on several factors including their capital involvement, organizational structure, risks, and expected return.
From International to Transnational
- Companies change from an international to a transnational approach gradually, as they develop their ability to operate across multiple countries
- Several factors like organization structure, processes, asset allocation, role of foreign affiliates, and HR practices are crucial considerations from an international to transnational phase
Types of Multinational Strategies
- Multinational strategies are based on managerial philosophies, and considerations of culture, marketing, and other factors
Paradox of globalization and localization
- Managing successful internationalization involves balancing the need for global integration with the need for local responsiveness, balancing globalization convergence with international diversity using the necessary internal business structures or processes
- Understanding market differences is important for a company aiming to achieve a competitive strategy and position in foreign markets while mitigating or addressing other risks
Anti-globalization forces
- Potential challenges may arise from political and social factors like ethno-political movements, and anti-globalization and anti-Americanism sentiments.
Other aspects of globalization and internationalization
- Ethical considerations relating to social and ecological consequences of global businesses and international operations
M&A Valuation
- Valuation is an important key factor when considering Mergers and Acquisitions, and companies need to keep factors like stock prices in consideration when thinking about valuations.
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Description
This quiz explores the multifaceted nature of corporate culture and its impact on business success, especially in a global context. It examines how culture evolves, its various layers, and how it interplays with corporate strategy. Additionally, the quiz highlights the importance of culture in mergers and acquisitions.