Managing Across Borders: Corporate Culture
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Questions and Answers

What is corporate culture?

Corporate culture refers to the beliefs and behaviours that determine how a company's employees and management interact and handle outside business transactions.

Who said, "Culture eats strategy for breakfast?"

Peter Drucker

According to Geert Hofstede, national culture can influence the corporate culture of joint ventures.

True

What is corporate ethics?

<p>Corporate ethics are a set of principles that guide a company's interactions with business partners, competitors, customers, and employees.</p> Signup and view all the answers

What is corporate responsibility?

<p>Corporate responsibility is a way of doing business that goes beyond legal, ethical, and commercial expectations by also considering social responsibilities.</p> Signup and view all the answers

What are the levels of corporate responsibility outlined in the Carroll pyramid?

<p>The levels of corporate responsibility are economic, legal, ethical, and philanthropic.</p> Signup and view all the answers

What is "creating shared value"?

<p>Creating shared value involves policies and practices that enhance a company's competitiveness while advancing economic and social conditions in the communities where it operates.</p> Signup and view all the answers

What are the three ways "shared value" is created?

<p>The three ways shared value is created are by: reconceiving products and markets, redefining productivity in the value chain, and enabling local cluster development.</p> Signup and view all the answers

What is meant by "MNEs misbehavior?"

<p>MNE misbehavior refers to instances where multinational enterprises engage in unethical or irresponsible practices in their global operations.</p> Signup and view all the answers

What are the key challenges for global and ESG strategies?

<p>The key challenges for global and ESG strategies are to address ethical and sustainable practices on a global scale, including navigating political and regulatory differences, managing cultural sensitivities, and ensuring ethical sourcing and operations.</p> Signup and view all the answers

What is the paradox that "Shared Value" intends to resolve?

<p>The paradox that &quot;Shared Value&quot; intends to resolve is the tension between a company's economic goals and its social responsibilities.</p> Signup and view all the answers

What are the three main things to consider when thinking about building your positive image?

<p>The three main things to consider are: sponsoring events, charity, or exhibitions, offering incentives or discounts to promote your brand, and enhancing your image through emphasizing and presenting your other products and benefits.</p> Signup and view all the answers

What are the advantages of businesses adopting a "social responsible" approach?

<p>The advantages of businesses adopting a &quot;social responsible&quot; approach are: building a positive brand image, increasing customer loyalty, attracting environmentally conscious consumers, and fostering a sense of social responsibility among employees.</p> Signup and view all the answers

What are some common exit reasons for a company to go out of a market?

<p>Common exit reasons include low sales, profits, or demand, problems with distribution channels or suppliers, competitive pressure, ethical issues, or changes in the economy or government regulations.</p> Signup and view all the answers

Why did AVIVA exit from certain ventures?

<p>AVIVA exited from certain ventures as part of a strategic shift to focus on markets where it had scale and a sustainable competitive advantage to maximize return on capital.</p> Signup and view all the answers

Why did Carrefour exit the South Korean market?

<p>Carrefour's exit from the South Korean market was primarily due to its inability to gain a leading market position, facing competition from larger local retailers.</p> Signup and view all the answers

Why did Best Buy exit the UK market?

<p>Best Buy's exit from the UK market was attributed to a number of factors, including a lack of brand recognition, insufficient store numbers, overambitious sales targets, and underestimating the competition.</p> Signup and view all the answers

What are the five categories of criteria used to evaluate a product abandonment decision, as outlined by Conrad Berenson in 1963?

<p>The five categories of criteria are: financial security, financial opportunity, marketing strategy, social responsibility, and organized intervention.</p> Signup and view all the answers

According to R.S Alexander, what are the six signs that suggest a firm may need to exit a market?

<p>The six signs are: falling sales, deteriorating prices, declining profitability, increased popularity of substitute products, obsolescence of a product or idea, and an increase in management resources needed to sustain the product's viability.</p> Signup and view all the answers

What are the additional three points that Philip Kotler added to Alexander's exit model?

<p>Kotler's additions to the original model included: considering alternative opportunities, assessing the product's contribution in relation to other products, and evaluating the product's impact on the company's image or sales of other products.</p> Signup and view all the answers

What are some common barriers to exiting a market?

<p>Common barriers include: dedicated assets already invested, contractual obligations, tax incentives owed to government entities, and the costs associated with laying off staff.</p> Signup and view all the answers

What are the financial costs associated with exiting a market?

<p>The financial costs of exiting a market include: start-up costs not yet amortized, repatriating expatriates, compensating laid off employees, negotiating redundancy terms, legal fees, and tax issues.</p> Signup and view all the answers

What is the "Mendelow power/interest matrix" useful for?

<p>The Mendelow power/interest matrix helps companies analyze and prioritize their stakeholders based on their power (influence) and interest (level of engagement) in the company.</p> Signup and view all the answers

What are some of the reasons that Credit Agricole exited the Czech car financing market?

<p>Credit Agricole exited the Czech car financing market due to increasing costs of risk, a change in corporate strategy, and a decision to withdraw from other markets, including Slovakia and Hungary.</p> Signup and view all the answers

What are some potential challenges associated with a lengthy exit process?

<p>Potential challenges include: maintaining the financial performance of the business during the transition, managing employee morale and productivity, potential difficulties in finding a buyer for the business, and the potential for unresolved non-performing loans.</p> Signup and view all the answers

What are some potential strategic reasons for remaining in a low-performing market?

<p>Strategic reasons for staying in a low-performing market can include: projected market growth, a lack of competition in the market, a growing consumer base, the potential for future profitability, and establishing a strong brand presence in the market.</p> Signup and view all the answers

What are some potential issues that need to be addressed when exiting a market as an exporter?

<p>Issues often arise from contractual obligations, such as obligatory payments to representatives, guarantees, trademarks, termination of licenses and access to proprietary information, and the need to return leased equipment.</p> Signup and view all the answers

What key issues need to be considered when exiting a licensing agreement?

<p>Key issues to consider are: the reasons behind the exit, whether the licensee or licensor initiated the exit, and the potential impact of the exit on both parties.</p> Signup and view all the answers

What are some of the potential issues when exiting a franchising relationship?

<p>Issues include: the terms of the franchise agreement, disposal of assets, potential first right to purchase clauses, the possibility of the franchisor taking over the lease, restraint of trade provisions, and the difficulty of withdrawing from the relationship.</p> Signup and view all the answers

What are some important questions to consider when thinking about managing the exit process of a joint venture?

<p>Questions to consider include: how to extract or protect value from the joint venture, what options are available, how to negotiate a fair valuation during disputes, and how to ensure ongoing funding or access to technology if a partner exits.</p> Signup and view all the answers

What are the four key aspects of planning for a smooth exit from a joint venture, according to the "Rendie Facile Uscita dalla JV" principle?

<p>The four key aspects are: determining whether the exit should be easy or hard, considering which partner should have an easy exit, deciding when the exit should be easy or hard, and remembering that getting out of a relationship is often more difficult than getting in.</p> Signup and view all the answers

What are the "Alliance exit blind spots?"

<p>These blind spots include: a failure to explicitly plan for an exit strategy during the initial alliance formation, rigid strategies related to joint projects, a failure to quantify the value created by the alliance, and the tendency for those who initiate and negotiate the alliance not to be the same individuals managing it day to day.</p> Signup and view all the answers

What are the possible exit options for an acquisition or greenfield project?

<p>The possible exit options include: selling the project or division, spinning it off as a separate entity, merging it with another company, conducting a management buyout, liquidating the project or division, and entering receivership, where the company deals with an official receiver.</p> Signup and view all the answers

What are the advantages of selling a business or division as an exit strategy?

<p>The advantages include: quickly jettisoning a product or division, generating capital that can be reinvested in more profitable ventures, potentially maintaining employment for existing staff, and maintaining existing contracts with suppliers.</p> Signup and view all the answers

What are the key considerations for companies seeking to exit a market through a sale?

<p>Key considerations include determining whether to sell for cash or shares, choosing whether to sell the entire business or a portion of it, determining who the potential buyers might be, identifying the buyer who will offer the highest price, and assessing the strategic implications of the buyer on the company.</p> Signup and view all the answers

What are the two main categories for analyzing the attractiveness of a market?

<p>The two main categories are: unilateral analysis and bilateral comparison.</p> Signup and view all the answers

What are some examples of tools used in unilateral market analysis?

<p>Examples of tools used in unilateral market analysis are: PESTEL analysis, Porter's Five Forces Model, and competitive analysis.</p> Signup and view all the answers

What are the three key areas to consider when evaluating the attractiveness of a market?

<p>The key areas are: the market's size and growth rate, the institutional context of the country or region, and the competitive environment within the market.</p> Signup and view all the answers

What is the CAGE framework used for?

<p>The CAGE framework, a tool for international market analysis, helps companies assess the cultural, administrative, geographical, and economic distances between markets based on various factors like language, legal systems, transportation costs, and consumer buying patterns.</p> Signup and view all the answers

What is Porter's Five Forces Model used for?

<p>Porter's Five Forces Model is a framework for evaluating the competitive structure of a market.</p> Signup and view all the answers

What are some of the key elements of Porter's 5 Forces model?

<p>Elements include: barriers to entry, bargaining power of suppliers, rivalry among existing competitors, bargaining power of buyers, and threat of substitute products.</p> Signup and view all the answers

What are some of the barriers to entry in a market?

<p>Barriers to entry can include: capital requirements, economies of scale, product differentiation, access to distribution channels, government restrictions, and the expectation of retaliation from existing companies.</p> Signup and view all the answers

What are the different levels of concentration or rivalry within a market?

<p>The different levels are: monopoly (one company), oligopoly (a few companies), monopolistic competition (many companies, slightly different products), and perfect competition (many companies, identical products).</p> Signup and view all the answers

What are the main steps involved in competitive analysis?

<p>Steps include: designing a system for conducting the analysis, collecting data, analyzing the data, and drawing conclusions.</p> Signup and view all the answers

What are some of the key principles involved in competitive analysis?

<p>Key principles include: taking the time to understand competitors by becoming a customer or shareholder, interviewing competitors’ customers, attending trade fairs, and diligently studying market trends.</p> Signup and view all the answers

What is a key finding of research related to the effectiveness of Porter’s 5 Forces model?

<p>Research has shown that the model may overemphasize the role of industry structure and underestimate the impact of firm-specific factors.</p> Signup and view all the answers

What is a 6-Forces Analysis and how does it differ from Porter's 5 Forces Model?

<p>The 6-Forces Analysis builds on Porter’s model. By including a sixth force – the impact of complementary products – companies can better assess the full scope of their market by considering the interdependence of different product categories.</p> Signup and view all the answers

What is the general structure of the industry life-cycle?

<p>The industry life-cycle progresses through five stages: introduction, growth, maturity, decline, and eventual termination.</p> Signup and view all the answers

What are some of the typical characteristics of the "introduction" stage of the industry life-cycle?

<p>Typically, during the introduction stage, there is low rivalry, a focus on innovation and product differentiation, high barriers to entry for new competitors, weak bargaining power for buyers, and weak bargaining power for suppliers.</p> Signup and view all the answers

What are the main characteristics of the "growth" stage of the industry life-cycle?

<p>The growth stage is characterized by increasing rivalry, a focus on differentiation and competitive pricing, lower barriers to entry as the market grows, and increasing bargaining power of buyers along with suppliers.</p> Signup and view all the answers

What is the "International Product Life Cycle analysis?"

<p>The International Product Life Cycle (IPLC) analysis is useful for understanding the evolution of a product's production, consumption, and trade patterns across different stages of its life cycle.</p> Signup and view all the answers

What are the phases of a "International Product Life Cycle?"

<p>The phases of a &quot;International Product Life Cycle&quot; include: production in the home market and exports to developing countries, production in other developed countries and exports to developing countries, production and export from developed economies to developing countries, production in developing countries and exports to developed countries, and ultimately, production in developing countries and exports to the home market.</p> Signup and view all the answers

What is the CAGE Framework?

<p>The CAGE framework is a tool for analyzing international market differences based on cultural, administrative, geographical, and economic distances.</p> Signup and view all the answers

What are some examples of "Cultural distance"?

<p>Examples of cultural distance include: differences in languages, ethnic groups, religions, values, and cultural norms.</p> Signup and view all the answers

What are some examples of "Administrative and political distance"?

<p>Examples include: the presence or absence of colonial relations, political associations, common currencies, and differences in legal systems.</p> Signup and view all the answers

What are some examples of "Geographical distance"?

<p>Examples include: physical remoteness, lack of common borders, inadequate transportation infrastructure, different climatic conditions, and distances related to value-to-weight ratios.</p> Signup and view all the answers

What are some examples of "Economic distance"?

<p>Economic distance includes: variations in consumer incomes, differences in the costs and quality of natural resources, human resources, and infrastructure.</p> Signup and view all the answers

What are some ways to mitigate the challenges of CAGE distance?

<p>Companies can address these challenges by: carefully selecting their target markets, investing in local knowledge and partnerships, and adapting their products to meet local needs.</p> Signup and view all the answers

What are some of the key factors of failure for "Star TV entering China?"

<p>Key factors include: a lack of cultural understanding, difficulties adapting to the local market landscape, and a poor understanding of Chinese consumer preferences.</p> Signup and view all the answers

What is Hofstede's 6D Model?

<p>Hofstede's 6D Model is a framework for understanding and analyzing cultural differences across nations.</p> Signup and view all the answers

What is the "Hassle Factor?"

<p>The &quot;Hassle Factor&quot; refers to the level of difficulty or inconvenience associated with conducting business in a particular location.</p> Signup and view all the answers

What are the steps involved in a "suggested market assessment process?"

<p>The steps include: defining &quot;no-go&quot; criteria for unacceptable market conditions, developing a multi-criteria analysis framework, collecting data, normalizing data, scoring each criterion using weighted scores, and ranking the markets.</p> Signup and view all the answers

What is a "multi-criteria comprehensive analysis?"

<p>A &quot;multi-criteria comprehensive analysis&quot; is a structured approach to evaluating and ranking market options based on various criteria, such as financial factors and labor force availability.</p> Signup and view all the answers

Study Notes

Managing across borders

  • Corporate culture encompasses the beliefs and behaviors that shape employee/management interactions and external business transactions
  • Corporate culture often develops organically over time influenced by employee traits
  • Culture is reflected in dress codes, business hours, office setups, benefits, employee turnover, and client interactions.
  • Corporate culture and strategy are intertwined, with culture significantly impacting corporate success and representing a sustainable competitive advantage
  • Culture fosters a sense of community and influences financial performance. In mergers and acquisitions, culture is more crucial than corporate strategy compatibility.

Levels of corporate culture

  • Corporate culture includes several layers, including artifacts (e.g., social norms), elementar prerequisites (language and effort), norms (management style), and other artefacts (trust and fairness)
  • Essential elements like basic corporate principles, cooperation styles, and decision-making process embody the culture
  • Symbols, attitude towards risks, and corporate taboos play a role in the culture

Corporate culture and strategy

  • Culture strongly affects the corporation's success and provides a sustainable competitive advantage.
  • Culture enhances employee unity and improves financial performance.
  • In mergers and acquisitions (M&A), culture is more critical than compatibility of corporate strategies.

National culture on corporate culture

  • National culture influences corporate culture through various factors such as the power distance between employees and managers, uncertainty avoidance, and more.
  • National culture elements include individualism vs. collectivism; means vs. goal-orientation, employee vs work-oriented values, opened vs closed systems, and easy-going vs strict work discipline.
  • National culture significantly influences the successful execution of a joint-venture business.

The impact of national culture on ethical position

  • National cultures significantly impact ethical perspectives, ranging from absolutism to relativism to situationism
  • Absolutism emphasizes consistency with moral rules for best outcomes, while relativism acknowledges situational variations within those rules, adapting to context.
  • Individualism emphasizes individual values and personal morals, and subjectivism focuses on individual values.
  • Cultural variations in ethical frameworks affect decisions in business, particularly in international business interactions

Corporate Ethics

  • Corporate ethics requires a decent approach to business partners and customers
  • It entails fair relationships with competitors and emphasizes employee well-being
  • The issues around Russia's invasion of Ukraine and the related ethical dilemmas associated with top global brands remaining in the Russian market and the Russian money laundering of their profits in times of war are discussed.

Corporate responsibility

  • Corporate responsibility goes beyond ethical, legal, commercial, and societal expectations, positively impacting business practices.
  • It sits between profit maximization and stakeholder value, ensuring that all stakeholders' needs are met.
  • It comprises philanthropic, ethical, legal, and economic responsibilities, addressing the broader ecosystem impact.

Creating value - for whom...?

  • Primary and secondary stakeholders are crucial for creating value.
  • Shareholders, employees, creditors, suppliers, distributors, and customers are primary stakeholders while local communities, local authorities, foreign governments, social groups, media and business groups are secondary stakeholders.
  • Effective interaction with these stakeholders is needed for building successful business relations, thus creating value

Stakeholder mapping

  • Stakeholder mapping uses a matrix to classify stakeholders based on their interest and power to set priorities and effective actions to engage with each stakeholder.

Lidl Case

  • Lidl's cases, including tree chopping in various communities are discussed in context of corporate ethics.

Paradox of profitability vs. responsibility

  • The paradox of profitability vs. responsibility emphasizes that businesses can prioritize profit maximization (shareholder perspective) or encompass all stakeholders' interests (stakeholder perspective)
  • Stakeholder value-oriented approaches seek to balance the interests of different stakeholders, going beyond a purely financial focus
  • Profitability and responsibility can be reconciled through a variety of effective business strategies.

Concept of shared value- CSV

  • Shared Value Creation (CSV) emphasizes creating economic value while advancing social conditions in a company's operating environment.
  • CSV focuses on identifying and expanding the connections between societal and economic progress.
  • Creating products for market redefinition, increasing productivity in a given value chain and allowing local cluster developments are crucial for implementing and maximizing CSV

Reconceiving products and markets

  • This approach helps create and reframe products and markets in line with shared value creation and company sustainability goals
  • Products are defined and tailored according to the needs of specific market segments, focusing on functional use to prioritize community needs rather than superficial design

Redefining productivity in the value chain

  • This strategy redefines how to approach social issues through a shared value perspective
  • This approach suggests ways to do business while simultaneously pursuing solutions to social issues, boosting synergy between the economic and the societal components
  • The concept of synergies is increasingly important as companies look to enhance overall company value and social impact to create a more positive global impact

Enabling local cluster developments

  • This concept fosters the growth of specialized sectors in a given region while promoting its global competitiveness
  • Promoting cluster growth, supporting companies within a sector through industry collaborations or partnerships with local bodies or institutions, facilitating the development and availability of specialized equipment or skilled labor and promoting the overall regional economy can foster competitive advantages at a global level.

CSR vs CSV

  • CSR (Corporate Social Responsibility) focuses on separate social and environmental activities, often in response to external pressure, whereas CSV (Creating Shared Value) integrates these aspects into core business strategies to create economic and social value simultaneously.
  • CSR is often driven by external reporting and personal preferences, influencing the corporate footprint.
  • CSV is integrated into profit maximization and considered a competitive advantage, creating more value for the entire business and its stakeholders.

Global strategy and Global ESG strategy

  • ESG strategies address environmental, social, and governance factors in corporations' global strategies, such as climate change, human rights, and business ethics.
  • Misbehavior by large multinational enterprises (MNEs) in global strategy implementation is a significant challenge.
  • Evaluating and addressing such MNE misbehavior should be a priority

Creating positive image

  • Building a positive image involves contributing to society while benefiting the company through activities like sponsoring, charity, exhibitions, discounts, image enhancing activities, highlighting product and company benefits
  • Finding suitable links between corporate operations and philanthropy are crucial

Market Exit Strategies

  • Market exit or an exit strategy is a planned move by a company to leave a specific geographical market to focus on more profitable or valuable market opportunities.
  • Companies may exit due to economic issues (low sales, profits, or demand), competitor actions, regulatory changes, currency fluctuations, or improved conditions in other markets.
  • Ethical reasons, such as cash flow issues and loan rate increases, are also factors in choosing a market exit strategy

AVIVA case

  • Aviva conducted a market exit from several countries due to lower performance in a strategic and economic sense, intending to focus on countries where the company can maintain a sustainable competitive advantage to increase return on investment (ROI).

Carrefour exits

  • Carrefour exited the Korean market due to inability to attain a leading position due to strategic decisions, competitor actions, lack of effective global expansion and management strategies and difficulties in securing suitable locations for its stores.

Competitive analysis

  • Defining: scope, responsibilities, sources of information are crucial for a successful competitive analysis
  • Collection of primary and secondary data.
  • Analysis and conclusions drawn from data are crucial takeaways to make informed business decisions

The exit decision

  • A firm exiting a market is a critical business decision
  • Key steps in strategic decision making include defining financial security, calculating financial opportunity, outlining a marketing strategy, assessing social responsibility, and organizing for intervention.

Barriers to exit

  • Dedicated assets, contractual obligations, tax incentives owed to government, and costs of laying off staff are significant barriers when companies aim or plan to exit a target market

Cost of exiting

  • Start-up costs not amortized yet, issues involving repatriating ex-pats, staff compensations and negotiating redundancy terms with staff, cost of legal advice and resolving tax issues are part of the process
  • Damage to a company's reputation and brand are considered

Crédit Agricole Case

  • Crédit Agricole exited the Czech market due to increasing costs, changing corporate strategies in the market and other issues like unsolved non-performing loans.
  • Companies may have to face increased risks when entering a foreign market.

Stay and make it work

  • It makes business sense to engage in a low-performing market due to factors like high growth, purchasing power of customers, or the possibility of the market appreciating in the future

Alliance exit blind spots

  • In formulating an alliance, participants often overlook detailed and explicit plans for exit
  • This could be a major failure point for companies when dealing or developing relations with business partners in international contexts.
  • Businesses should consider exit strategies during the initial stages of cooperation or alliance building.

Exiting Acquisition or Greenfield

  • Sale, spin-off, merger, MBO, liquidation, or receivership are possible options for exiting an acquisition or Greenfield venture
  • Strategic factors including considering the sale, price, buyers with strategic viewpoint, and competitive threats are factors to keep in mind in this context

Exiting from exporting and licensing

  • Potential issues from exiting a market as an exporter may include obligatory payments to representatives, guarantees, trademarks, termination of licenses or lease agreement.
  • Potential issues in licensing from exiting could include the licensee wanting to exit or the licensor wanting to exit.

Exiting from franchising

  • Franchise agreements often have a fixed term but might include renewals
  • Evaluating and understanding exit possibilities from franchise agreement terms is important, so is evaluating any rights of first refusal or purchase opportunities, the possibility of taking over the existing lease, and any trade restraints.

Exiting from Joint Ventures

  • Joint ventures may face issues like declining demand, financial woes, competitive pressure, or disagreements with partners

Alliance exit blind spots

  • Many companies fail to plan for leaving a partnership during the early stages, therefore, overlooking the exit strategies may lead to poor or no results for the involved parties.

Measuring JV performance

  • Several performance indicators, including financial outcomes, technology transfer efficiency, and satisfaction of partners, can measure a joint venture's success
  • Using different methods or frameworks to measure performance throughout the different development stages of a joint venture is important

Joint venture success factors

  • Implementing, meticulous attention to detail, effectiveness of teams, and speed are all crucial for success
  • Identifying and addressing issues early on can enhance partnerships to reach the goals of the joint venture

Trust in strategic alliances

  • Trust is vital for a successful strategic alliance
  • Building trust over time, through proactive engagement and communication, can increase the chances for a successful relationship and partnership

Managing strategic alliance risks

  • Companies should emphasize protection of core competence and resources while exercising control
  • Flexibility, through short-term contracts, and exit provisions, is critical for adapting to unforeseen situations
  • Ensuring increased alliance efficiency can mitigate potential risks from inadequate performance

Measuring JV performance

  • Success in measuring JV performance depends on having a clear view of the individual perspectives from all involved
  • The methods used for evaluating the success should encompass the relevant aspects, such as financial goals, efficiency, and partnerships' satisfaction

View on JV partners benefits

  • 4R principles are crucial for evaluating joint venture benefit distribution: responsibility, resources, risks, and rewards
  • Each partner needs a clear understanding of their responsibilities, invested resources, potential risks, and expected rewards for mutual benefit, thus maintaining a healthy cooperation

Joint venture termination

  • Joint venture terminations can occur due to changes in one partner's strategy, inability to meet expectations, breach of contract, and meeting strategic goals
  • Choosing a termination method involves the acquisition of one partner's share, liquidation, or restructuring of the company

Technology transfer

  • Knowledge transfer involves disseminating technical information to other individuals or companies for further development or application purposes.
  • The process can vary based on whether it's localized to a single location or distributed throughout partners involved
  • This can occur through either formal or informal cooperation

Professional Networks & Technology Brokers

  • Networks of professionals specializing in technology transfer can bridge gaps between different institutions and facilitate knowledge transfer
  • These network members could include university incubators, technology business incubators, science and technology parks, and online communities.

Country expenditures on R&D

  • Global spending and ranking on research and development (R&D) can provide insights into country competitiveness in innovation
  • High R&D expenditure may correlate with high competitiveness in global markets

Technology transfer success story

  • Technology transfer success stories highlight successful instances of knowledge dissemination resulting in new products and services

Technology transfer loops

  • Technology transfer can involve various actors (research, intermediary services, and technology users).
  • Information flows and feedback loops are crucial for successful technology transfer within and across organizations

Why is it more difficult to transfer technology internationally?

  • Transferring technology overseas is complex with potential issues including legal, technical, organizational, and other challenges

What facilitates technology transfer (external environment)?

  • Factors that support technology transfer include global market size, growth, regulatory considerations, political stability, and other supporting circumstances

What can be transferred abroad as part of the technology transfer?

  • Intellectual property, specialized know-how, skills, technologies, machinery, and other resources can be transferred as part of a technology transfer project

What type of technology can be banned from being transferred abroad?

  • Restrictions on technology transfer can apply due to security or other concerns

Framework of International Technology Transfer

  • The framework for international technology transfer encompasses factors like host and home nations, barriers, modes of transfer, and bonds.
  • All these elements are important in considerations involving technology transfer.

Redeployment Strategies of existing products & services

  • Companies may redeploy existing assets or products in new markets to capitalize on opportunities in both the home and host countries.
  • The strategy can be implemented in parallel (simultaneous introduction to multiple markets), delayed (introduction to the host country later), or sequentially (introduction to the host country after completion in the home country)

Rise of emerging markets significantly influenced innovation management

  • Emerging economies are investing and developing innovation capacities
  • Western businesses learn from R&D efforts in emerging markets
  • Frugal innovation solutions emerge from the needs of lower-income and emerging markets, including the needs of poor consumers and the potential for transfer to developed economies

FDI's, Mergers & Acquisitions

  • FDI (foreign direct investment), mergers and acquisitions (M&A) are key aspects of international corporate strategy.
  • Value and number of deals can change from year to year, in terms of investments.

Inter-Firm Relationships

  • Inter-firm relationships, whether contractual or equity-based, can take various forms depending on the nature of the collaboration and the degree of control each party seeks to maintain.

Company development possibilities

  • Diversification, internationalization, and innovation are key methods companies use for developing internationally
  • Internal development focuses on growing organically and strategically through its own acquired capabilities and/or assets whereas mergers and acquisitions (M&A) or strategic alliances are more rapid methods of gaining access to international opportunities with external support

Partner selection

  • Partner selection is a crucial aspect of strategic alliances and should consider financial, organizational, cultural, and strategic factors
  • Due diligence should be conducted for a potentially partner firm to assess its financial health, potential risks, and organizational capabilities

Control in strategic alliances

  • Control aspects vary depending on the situation
  • Management roles can be dominated, divided, shared, or rotated, depending on the degree of strategic interdependence and the need for organizational autonomy of the involved entities

Joint venture success factors

  • Successful implementation and attention to detail, effective teams, and rapid action are key to joint venture success.

Globalisation and internationalisation

  • Globalization signifies the increasing integration of countries and cultures
  • Internationalisation is the increasing involvement of businesses in global markets

Specifics of global environment

  • Globalization dimensions, including economic, social, and political indicators, play an essential role in the development and evaluation of the global context for business decisions.
  • Global trade trends, from 1950 onward, along with global GDP, show significant growth influenced by trends in other key elements.
  • Various international trade areas and blocs exist around the world that drive global business

Role of MNEs in global, and national economies

  • MNE's (multinational enterprise) influence on national economies is complex and involves trade and investment impacts.
  • Consideration of this influence is important for companies when developing and implementing international business strategies

Internationalization and globalization drivers

  • International and globalization strategies, driven by marketplace demands, diversification, governmental policies, and competitive factors, play an essential role in market expansions for corporations or alliances
  • Internal and external drivers may influence companies and partner selection, and success depends on identifying and analyzing these drivers

Geographical sources of advantage

  • Country context impacts the competitive approach a firm may choose to enter or participate in foreign markets and investments
  • Country context factors may include government conditions and policies, and factors impacting production and resources

Firm's decision to internationalize

  • Internal and external factors play an essential role in business firms' decisions to internationalize. Decision-makers and business strategies are essential considerations
  • Internal factors can range from firm specific characteristics and decision making to foreign travel, proficiency in foreign languages and experience, and personal characteristics
  • External factors include country attractiveness, unsolicited proposals, and bandwagon effects

Motives for foreign investments

  • Main reasons for foreign investment include resource seeking, market expansion, seeking efficiency, and finding strategic assets or resources not present in the home market which can lead to increased global competitiveness

Process of internationalization

  • Companies can use various modes for internationalizing their business, from non-capital-intensive models to those relying on direct investments.
  • The choice of mode of internationalization depends on several factors including their capital involvement, organizational structure, risks, and expected return.

From International to Transnational

  • Companies change from an international to a transnational approach gradually, as they develop their ability to operate across multiple countries
  • Several factors like organization structure, processes, asset allocation, role of foreign affiliates, and HR practices are crucial considerations from an international to transnational phase

Types of Multinational Strategies

  • Multinational strategies are based on managerial philosophies, and considerations of culture, marketing, and other factors

Paradox of globalization and localization

  • Managing successful internationalization involves balancing the need for global integration with the need for local responsiveness, balancing globalization convergence with international diversity using the necessary internal business structures or processes
  • Understanding market differences is important for a company aiming to achieve a competitive strategy and position in foreign markets while mitigating or addressing other risks

Anti-globalization forces

  • Potential challenges may arise from political and social factors like ethno-political movements, and anti-globalization and anti-Americanism sentiments.

Other aspects of globalization and internationalization

  • Ethical considerations relating to social and ecological consequences of global businesses and international operations

M&A Valuation

  • Valuation is an important key factor when considering Mergers and Acquisitions, and companies need to keep factors like stock prices in consideration when thinking about valuations.

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This quiz explores the multifaceted nature of corporate culture and its impact on business success, especially in a global context. It examines how culture evolves, its various layers, and how it interplays with corporate strategy. Additionally, the quiz highlights the importance of culture in mergers and acquisitions.

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