Podcast
Questions and Answers
What is the main reason for using intermediaries in the marketing channel?
What is the main reason for using intermediaries in the marketing channel?
- Increase in complexity of distribution tasks.
- Direct control over all distribution tasks.
- Specialization and division of labor. (correct)
- To reduce efficiency.
Why do producers and manufacturers often shift many distribution tasks to intermediaries?
Why do producers and manufacturers often shift many distribution tasks to intermediaries?
- To have more control over the distribution process.
- To reduce costs and increase efficiency. (correct)
- To eliminate intermediaries and work directly with retailers.
- To complicate the distribution process for consumers.
What is the benefit of a well-structured channel with appropriate distribution tasks allocation?
What is the benefit of a well-structured channel with appropriate distribution tasks allocation?
- Increasing competition among intermediaries.
- Achieving distribution objectives effectively and efficiently. (correct)
- Creating confusion in the distribution process.
- Reducing the need for channel participants.
How are major types of wholesalers reflected in the Census of Wholesale Trade?
How are major types of wholesalers reflected in the Census of Wholesale Trade?
What is an essential role of facilitating agencies in marketing channels?
What is an essential role of facilitating agencies in marketing channels?
How can the firm's distribution objectives be better achieved?
How can the firm's distribution objectives be better achieved?
What is the primary responsibility of logistics?
What is the primary responsibility of logistics?
Who used the concept of logistics many years ago to describe army procurement procedures?
Who used the concept of logistics many years ago to describe army procurement procedures?
Which of the following is NOT a part of logistics system?
Which of the following is NOT a part of logistics system?
What does a television news service do with reports collected from around the world?
What does a television news service do with reports collected from around the world?
In logistics, what is responsible for the journey of materials between suppliers and customers?
In logistics, what is responsible for the journey of materials between suppliers and customers?
What is the role of logistics in relation to materials?
What is the role of logistics in relation to materials?
What are the six key factors that influence the selection of mode of transportation?
What are the six key factors that influence the selection of mode of transportation?
What is the main goal of traffic management?
What is the main goal of traffic management?
What do traffic scientists investigate?
What do traffic scientists investigate?
Which aspect is NOT a topic covered in traffic technique?
Which aspect is NOT a topic covered in traffic technique?
What is the primary responsibility of traffic management and traffic politics?
What is the primary responsibility of traffic management and traffic politics?
What is the ultimate goal of traffic management?
What is the ultimate goal of traffic management?
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