18 Questions
What is the main reason for using intermediaries in the marketing channel?
Specialization and division of labor.
Why do producers and manufacturers often shift many distribution tasks to intermediaries?
To reduce costs and increase efficiency.
What is the benefit of a well-structured channel with appropriate distribution tasks allocation?
Achieving distribution objectives effectively and efficiently.
How are major types of wholesalers reflected in the Census of Wholesale Trade?
By identifying different categories of wholesalers.
What is an essential role of facilitating agencies in marketing channels?
Assisting in promoting products to end consumers.
How can the firm's distribution objectives be better achieved?
By effectively allocating distribution tasks among channel participants.
What is the primary responsibility of logistics?
Transporting and storing materials
Who used the concept of logistics many years ago to describe army procurement procedures?
Greek generals
Which of the following is NOT a part of logistics system?
Production of goods
What does a television news service do with reports collected from around the world?
Deliver them to viewers
In logistics, what is responsible for the journey of materials between suppliers and customers?
Logistics function
What is the role of logistics in relation to materials?
Storing and transporting them
What are the six key factors that influence the selection of mode of transportation?
Freight rate, reliability, transit time, loss and damage processing, shipper market consideration, and carrier consideration
What is the main goal of traffic management?
To ensure safe, fast, and efficient traffic flows through existing networks
What do traffic scientists investigate?
Traffic flows of goods, persons, and transport means between sources and sinks
Which aspect is NOT a topic covered in traffic technique?
Construction of interplanetary space stations
What is the primary responsibility of traffic management and traffic politics?
To plan and initiate the building of new traffic networks
What is the ultimate goal of traffic management?
To enable and secure safe, fast, and efficient traffic flows at lowest costs
Test your knowledge on the overview of logistics and channel management covered in Chapter 1. Questions cover defining logistics, importance of logistics, analyzing the logistics system, and identifying logistics costs and components.
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