Logistics and Channel Management: Chapter 1 Overview Quiz

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What is the main reason for using intermediaries in the marketing channel?

Increase in complexity of distribution tasks.
Direct control over all distribution tasks.
Specialization and division of labor. (correct)
To reduce efficiency.

Why do producers and manufacturers often shift many distribution tasks to intermediaries?

To have more control over the distribution process.
To reduce costs and increase efficiency. (correct)
To eliminate intermediaries and work directly with retailers.
To complicate the distribution process for consumers.

What is the benefit of a well-structured channel with appropriate distribution tasks allocation?

Increasing competition among intermediaries.
Achieving distribution objectives effectively and efficiently. (correct)
Creating confusion in the distribution process.
Reducing the need for channel participants.

How are major types of wholesalers reflected in the Census of Wholesale Trade?

By identifying different categories of wholesalers. (D) Signup and view all the answers

What is an essential role of facilitating agencies in marketing channels?

Assisting in promoting products to end consumers. (A) Signup and view all the answers

How can the firm's distribution objectives be better achieved?

By effectively allocating distribution tasks among channel participants. (C) Signup and view all the answers

What is the primary responsibility of logistics?

Transporting and storing materials (B) Signup and view all the answers

Who used the concept of logistics many years ago to describe army procurement procedures?

Greek generals (C) Signup and view all the answers

Which of the following is NOT a part of logistics system?

Production of goods (D) Signup and view all the answers

What does a television news service do with reports collected from around the world?

Deliver them to viewers (D) Signup and view all the answers

In logistics, what is responsible for the journey of materials between suppliers and customers?

Logistics function (B) Signup and view all the answers

What is the role of logistics in relation to materials?

Storing and transporting them (D) Signup and view all the answers

What are the six key factors that influence the selection of mode of transportation?

Freight rate, reliability, transit time, loss and damage processing, shipper market consideration, and carrier consideration (A) Signup and view all the answers

What is the main goal of traffic management?

To ensure safe, fast, and efficient traffic flows through existing networks (C) Signup and view all the answers

What do traffic scientists investigate?

Traffic flows of goods, persons, and transport means between sources and sinks (B) Signup and view all the answers

Which aspect is NOT a topic covered in traffic technique?

Construction of interplanetary space stations (A) Signup and view all the answers

What is the primary responsibility of traffic management and traffic politics?

To plan and initiate the building of new traffic networks (D) Signup and view all the answers

What is the ultimate goal of traffic management?

To enable and secure safe, fast, and efficient traffic flows at lowest costs (C) Signup and view all the answers