Supply Chain Management and Distribution
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Questions and Answers

What is the primary function of a distribution channel?

  • To regulate pricing strategies of products
  • To market products directly to consumers
  • To transfer ownership and move goods from production to consumption (correct)
  • To manufacture goods efficiently

How does logistics management influence distribution strategy?

  • By deciding the price of the products
  • By creating marketing promotions for products
  • By selecting target market segments
  • By determining the efficiency of product delivery (correct)

Which of the following is a key benefit of well-managed distribution channels?

  • Reduced marketing effectiveness
  • Increased production costs
  • Higher prices for consumers
  • Enhanced customer satisfaction (correct)

What is comprehensive supply chain management intended to achieve?

<p>Integrate all entities into a seamless value chain (D)</p> Signup and view all the answers

Why is a well-thought-out distribution strategy important for companies?

<p>It helps convince retailers to carry their products (D)</p> Signup and view all the answers

In the context of distribution channels, what is the relationship with supply chain management?

<p>Both are essential for the production and distribution process (C)</p> Signup and view all the answers

Which type of vertical marketing system involves a formal agreement between independent firms?

<p>Contractual (B)</p> Signup and view all the answers

Which franchise listed has the highest number of outlets in Canada?

<p>Tim Hortons® (C)</p> Signup and view all the answers

What strategy is crucial for managing supply chains through strategic relationships?

<p>Mutual trust (A)</p> Signup and view all the answers

What function does a data warehouse primarily serve in an organization?

<p>To collect purchase data at the point of sale (A)</p> Signup and view all the answers

Which company is associated with offering commercial janitorial services in Canada?

<p>Jan-Pro Cleaning Systems (D)</p> Signup and view all the answers

Which of the following is NOT a characteristic of effective supply chain management strategies?

<p>Independent operations (A)</p> Signup and view all the answers

What is the primary goal of logistics management?

<p>Controlling the flow of goods efficiently (C)</p> Signup and view all the answers

Which distribution strategy aims to place products in as many outlets as possible?

<p>Intensive Distribution (C)</p> Signup and view all the answers

What characterizes selective distribution?

<p>Utilizes a few selected customers in an area (B)</p> Signup and view all the answers

What does exclusive distribution entail?

<p>Limiting distribution to few select retailers in a territory (C)</p> Signup and view all the answers

How does distribution add value for consumers?

<p>By ensuring availability in convenient locations (A)</p> Signup and view all the answers

Which of the following best describes a push distribution strategy?

<p>Manufacturers push products onto retailers regardless of demand (C)</p> Signup and view all the answers

What is a characteristic of multichannel distribution?

<p>Combining different types of distribution channels (D)</p> Signup and view all the answers

Which of the following companies would most likely use intensive distribution?

<p>A multinational beverage producer (D)</p> Signup and view all the answers

What is one of the transactional functions performed by intermediaries?

<p>Promoting products to attract consumers (A)</p> Signup and view all the answers

Which of the following is a risk associated with the logistics function of intermediaries?

<p>Owning outdated inventory (C)</p> Signup and view all the answers

What is meant by 'channel conflict'?

<p>Disagreement about goals and roles among channel members (D)</p> Signup and view all the answers

How do distribution centers add value?

<p>By facilitating transaction processes (B)</p> Signup and view all the answers

What role does financing play in the facilitating function of intermediaries?

<p>Extending credit and other financial services (D)</p> Signup and view all the answers

Which of the following best describes the relationship between Home Depot and Stanley Tool Company?

<p>A mutually beneficial partnership (A)</p> Signup and view all the answers

What is a logistical function performed by intermediaries?

<p>Transporting goods to points of purchase (B)</p> Signup and view all the answers

Which function involves gathering competitive intelligence?

<p>Facilitating function (D)</p> Signup and view all the answers

Which of the following is NOT a function performed by intermediaries?

<p>Market monitoring (B)</p> Signup and view all the answers

What is one of the key benefits of having distribution centers?

<p>Enhancing the efficiency of logistical operations (B)</p> Signup and view all the answers

Flashcards

Distribution Channels

Institutions that transfer ownership of goods and move goods from production to consumption.

Supply Chain Management

Techniques firms use to integrate suppliers, manufacturers, warehouses, stores, and transportation to efficiently distribute goods at the right quantities, locations, and time.

Distribution Channel Design

The process of choosing the best channels to reach customers.

Distribution Strategy

Plan for how goods will reach consumers.

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Importance of Distribution

Critical for marketing success; good distribution is essential for reaching customers.

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Logistics Management

Managing the movement of goods and materials.

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Logistics Management

Integrating activities to plan, implement, and control efficient flow of materials from origin to consumption.

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Distribution Channels

Paths goods take from producer to customer. Various structures can be used.

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Direct Distribution

Producer directly sells to customer without intermediaries.

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Indirect Distribution

Producer uses intermediaries to reach customers.

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Multichannel Distribution

Using multiple channels to reach customers.

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Intensive Distribution

Selling in as many outlets as possible.

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Selective Distribution

Using a few selected retailers in a particular area.

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Exclusive Distribution

Limiting products to only a few selected retailers, often covering a specific region.

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Distribution Channels

Institutions that facilitate goods movement from producers to consumers, adding value through buying, selling, and exchange.

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Transactional Function

Intermediary activities focused on exchanging goods; including buying, risk taking, promotion, and selling.

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Logistical Function

Intermediary activities related to efficiently moving goods; includes physical distribution and risk-taking.

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Facilitating Function

Intermediary activities that assist the flow of goods including gathering information; financing; etc.

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Channel Conflict

Disagreement among channel members about goals, roles, or rewards.

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Buying (function)

Purchasing goods for resale; a crucial transactional function.

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Risk Taking (function)

Intermediaries bear risk by holding inventory and facing potential obsolescence.

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Promotion (function)

Intermediaries actively promote products to attract consumers.

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Physical distribution (function)

Intermediaries responsible for transporting goods to consumers.

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Channel Members

Individuals or businesses involved in distributing products from producer to consumer.

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Vertical Marketing Systems

Systems where producers, wholesalers, and retailers act as a unified system.

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Franchise (Vertical Marketing System)

A type of vertical marketing system where a company grants a license to another business to operate under their brand.

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Data Warehouse

A large database that stores sales data, providing insights into business performance.

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Strategic Relationships

Partnerships between companies based on trust, communication, shared goals, and reliability.

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Channel Conflict

Disagreements or tension between different members of a distribution channel (e.g., wholesalers and retailers).

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Logistics Management

Organizing and controlling the efficient flow of materials from source to consumer.

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