Podcast
Questions and Answers
Why is it important to have the channel strategy formulated before considering logistics management?
Why is it important to have the channel strategy formulated before considering logistics management?
- To focus on resolving channel conflicts
- To facilitate building strategic relationships among channel members (correct)
- To streamline order processing and inventory management
- To ensure efficient transportation and storage processes
What term captures the importance of building strategic relationships among channel members to enhance the logistical process?
What term captures the importance of building strategic relationships among channel members to enhance the logistical process?
- Channel conflicts
- Distribution management
- Marketing mix
- Supply chain management (correct)
In the context of STIHL's case, what was one factor that needed to be sorted out regarding the channel relationship?
In the context of STIHL's case, what was one factor that needed to be sorted out regarding the channel relationship?
- Resolving payment procedures (correct)
- Selecting the best storage facilities
- Determining transportation routes
- Training sales personnel in product design
What is an example of a task related to channel strategy mentioned in the text with regards to dealers?
What is an example of a task related to channel strategy mentioned in the text with regards to dealers?
Why is continued contact between STIHL and its independent dealers necessary according to the text?
Why is continued contact between STIHL and its independent dealers necessary according to the text?
What stage should logistical management enter into, according to the text?
What stage should logistical management enter into, according to the text?
What is the relationship between negotiation effort and distribution objective referred to as?
What is the relationship between negotiation effort and distribution objective referred to as?
In the context of Granada Guitar Company, what would be considered an input for achieving their distribution objective?
In the context of Granada Guitar Company, what would be considered an input for achieving their distribution objective?
What does the channel manager need to consider for optimal allocation of distribution tasks?
What does the channel manager need to consider for optimal allocation of distribution tasks?
What is the relationship between negotiation effort and the distribution objective in terms of contactual efficiency?
What is the relationship between negotiation effort and the distribution objective in terms of contactual efficiency?
How does Granada Guitar Company plan to achieve its distribution objective of getting 500 music stores to carry its new line of electric guitars?
How does Granada Guitar Company plan to achieve its distribution objective of getting 500 music stores to carry its new line of electric guitars?
Which concept is fundamental in deciding whether to use intermediaries in a distribution channel?
Which concept is fundamental in deciding whether to use intermediaries in a distribution channel?
What does the term 'distribution objectives' refer to?
What does the term 'distribution objectives' refer to?
How did Dell Computer Corporation adjust its channel structure based on changing distribution objectives?
How did Dell Computer Corporation adjust its channel structure based on changing distribution objectives?
What role does a channel manager play in a firm or organization?
What role does a channel manager play in a firm or organization?
How can changing distribution objectives impact a firm’s external contactual organization?
How can changing distribution objectives impact a firm’s external contactual organization?
In the context of marketing channels, what does 'structure and management' refer to?
In the context of marketing channels, what does 'structure and management' refer to?
Why is it important for firms to align their channel structure with their distribution objectives?
Why is it important for firms to align their channel structure with their distribution objectives?
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