Podcast
Questions and Answers
What is a significant limitation of the product life cycle model in relation to fashion products?
What is a significant limitation of the product life cycle model in relation to fashion products?
How does competition affect the applicability of the product life cycle model to Birkenstock shoes?
How does competition affect the applicability of the product life cycle model to Birkenstock shoes?
Why might the product life cycle model be considered simplistic for Birkenstock's decision-making?
Why might the product life cycle model be considered simplistic for Birkenstock's decision-making?
What should Birkenstock consider alongside the product life cycle when making product range decisions?
What should Birkenstock consider alongside the product life cycle when making product range decisions?
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Which aspect is NOT a limitation identified in the product life cycle model for Birkenstock?
Which aspect is NOT a limitation identified in the product life cycle model for Birkenstock?
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Study Notes
Limitations of Product Life Cycle Model
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The product life cycle model is a simplification and not all products follow its classic shape.
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It is difficult to predict the life cycle of products like Birkenstock shoes due to ever-changing fashion trends.
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The model fails to consider the impact of competitors' actions. A superior product from a competitor can quickly push a product into decline.
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While a useful visual tool for analyzing product portfolios, Birkenstock should consider additional research on competitors, economic conditions, and evolving trends before making final decisions on product ranges.
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Description
Explore the limitations of the Product Life Cycle model in this quiz. While it serves as a useful visual tool for analyzing products, it oversimplifies the complexities of current market dynamics and competitive actions. Assess how fashion trends and competitor strategies can impact a product's longevity.
