Level 2 Business Start Up - Marketing and Promotion

What is the primary goal of promotion in a business?

Which of these is NOT a form of promotion?

Promotion is only important for reaching new customers.

What is the purpose of utilizing visual graphics, bright colors, and limited text on flyers and posters?

What are the key benefits of using social media for promotion?

Business cards are only relevant for in-person interactions.

What is the primary purpose of business cards?

Which promotional material emphasizes 'faster forward' and 'a design pushed right to the edge'?

All the examples of good promotional materials utilize only visual elements.

What is the primary task for each group in this business challenge?

The goal of the £20 Business Challenge is to develop a successful business within a very short timeframe.

What are the three main categories of skills that participants develop through this challenge?

Each group in the £20 Business Challenge has a set budget of £40 to start their business.

What is the maximum timeframe for running businesses in the £20 Business Challenge?

£20 Business Challenge: Level 2 Business Start Up - Marketing and Promotion

Course: Level 2 Business Start Up - Marketing and promotion
Instructor: Adam Davison
Lesson 1: Introduction
- Explain the importance of promotion.
- Examples of marketing and promotion: discuss the characteristics of effective promotional materials (10 minutes).
- Brainstorm ideas for your own promotional materials (15 minutes).
- Designing promotional materials: create digital flyers, posters, or social media posts (45 minutes).
Importance of Promotion
- Promotion is communication to make products known to present & potential customers.
- Aim: customers aware of the product's existence and positioning
- Goal: persuade customers that the product is better than competitors; remind customers why they should buy the product.
- Examples include: Flyers and posters (Visual graphics, bright colors, limited text with key facts), Social Media (videos and images for new products/services), and Business Cards (share key contact information, physical or digital).
Examples of good Promotional Materials (images provided)
- This section showcases successful examples of promotional materials across various sectors.
Task
- Each group decides on chosen marketing/promotional materials.
- Allocate team members to specific tasks.
Designing Promotional Materials
- Create a range of digital flyers, posters, or social media posts to promote your business.
Challenge Rules
- Budget Limit: Each group has exactly £20 to start a business.
- Legal Activities: No illegal activities or gambling are allowed.
- Ethics: All businesses must operate ethically.
- Timeframe: Businesses operate within a set timeframe of 1-2 weeks.
Learning Objectives
- Business Fundamentals: Practical experience in starting and running a small business.
- Financial Skills: Budgeting, cost management, and profit calculation skills.
- Teamwork: Collaboration and role assignment within groups.

This quiz explores the key concepts of marketing and promotion from the Level 2 Business Start Up course. It covers the importance of effective promotional materials and offers practical activities like brainstorming and designing digital content. Test your understanding of how to communicate and position products to attract customers.