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What is the main goal of strategic marketing?
What is the main goal of strategic marketing?
- Implementing specific targets
- Creating practical goals for marketing
- Improving the competitive position of the firm (correct)
- Allocating resources across a wide range of platforms
How does marketing strategy differ from managerial marketing?
How does marketing strategy differ from managerial marketing?
- Strategic marketing focuses on improving competitive position, while managerial marketing is implementation-focused (correct)
- Managerial marketing concerns resource allocation, while strategic marketing is about setting lofty visions
- Managerial marketing sets broad direction, while strategic marketing makes practical plans
- Strategic marketing is about specific targets, while managerial marketing deals with competitive environment
Why is marketing strategy sometimes called higher-order planning?
Why is marketing strategy sometimes called higher-order planning?
- It focuses on implementing specific targets for the firm
- It deals with practical goals and resource allocation
- It translates lofty visions into practical plans
- It sets out the broad direction and provides guidance for the marketing program (correct)
When did strategic marketing emerge as a distinct field of study?
When did strategic marketing emerge as a distinct field of study?
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What does marketing management primarily focus on?
What does marketing management primarily focus on?
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