Marketing Strategy Quiz

Implementing specific targets

Creating practical goals for marketing

Improving the competitive position of the firm (correct)

Allocating resources across a wide range of platforms

Strategic marketing focuses on improving competitive position, while managerial marketing is implementation-focused (correct)

Managerial marketing concerns resource allocation, while strategic marketing is about setting lofty visions

Managerial marketing sets broad direction, while strategic marketing makes practical plans

Strategic marketing is about specific targets, while managerial marketing deals with competitive environment

It focuses on implementing specific targets for the firm

It deals with practical goals and resource allocation

It translates lofty visions into practical plans

It sets out the broad direction and provides guidance for the marketing program (correct)

<p>1970s and 80s</p> Signup and view all the answers

<p>'Getting our hands dirty' and making plans for things to happen</p> Signup and view all the answers