Podcast
Questions and Answers
What is the new product being introduced by Mokoto Company Limited?
What is the new product being introduced by Mokoto Company Limited?
- Mokoto Tomato Paste
- Mokoto Tomato and Pepper Mix (correct)
- Mokoto Pepper Paste
- Mokoto Vegetable Mix
Which category is the Mokoto Tomato and Pepper Mix expected to enter?
Which category is the Mokoto Tomato and Pepper Mix expected to enter?
- Fruit Juice category
- Dairy Products category
- Tomato Paste Products category (correct)
- Baking Products category
Who is responsible for developing the Behavioural Sequence Model (BSM) for the Mokoto Tomato and Pepper Mix?
Who is responsible for developing the Behavioural Sequence Model (BSM) for the Mokoto Tomato and Pepper Mix?
- Marketing Manager
- Product Manager
- Sales Manager
- IMC Manager (correct)
What does BSM stand for in the context of the case?
What does BSM stand for in the context of the case?
Which of the following is a competitor product in the category that the Mokoto Tomato and Pepper Mix is entering?
Which of the following is a competitor product in the category that the Mokoto Tomato and Pepper Mix is entering?
Study Notes
Mokoto Company Limited Product Introduction
- Mokoto Company Limited is introducing the Mokoto Tomato and Pepper Mix as a new product.
Product Category
- The Mokoto Tomato and Pepper Mix is expected to enter the condiment category.
Development of BSM
- The Behavioural Sequence Model (BSM) for the Mokoto Tomato and Pepper Mix has been developed by an internal team at Mokoto.
BSM Definition
- In this context, BSM stands for Behavioural Sequence Model, which outlines customer interaction and decision-making processes related to the product.
Competitor Products
- Competitor products in the condiment category include established brands like salsa mixes, hot sauces, or other tomato-based sauces that serve similar culinary uses.
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Description
This quiz covers the key elements of the Behavioural Sequence Model (BSM) for developing a Marketing Communication Strategy for a new product. Learn how to outline and explain the BSM and its role in guiding the promotional efforts of a company.
