£20 Business Challenge: Level 2 Business Start Up - Marketing and Promotion PDF

£20 Business Challenge: Level 2 Business Start up – Marketing and promotion by Adam Davison Lesson 1: Introduction Introduction 1 Explain the Importance of Promotion (15 minutes). 2 Exa...

£20 Business Challenge: Level 2 Business Start up – Marketing and promotion by Adam Davison Lesson 1: Introduction Introduction 1 Explain the Importance of Promotion (15 minutes). 2 Examples of Marketing and promotion Discuss the characteristics of effective promotional materials (10 minutes). Brainstorm Ideas 3 brainstorm ideas for your own promotional materials (15 minutes). 4 Designing Promotional Materials create digital flyers, posters, or social media posts. (45 mins) Importance of Promotion Promotion is all about communication. Why because promotion is the way in a business makes its products known to the customers, both current and potential. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remin customers about why they may want to buy. 1 Flyers and Posters 2 Social Media 3 Business Cards Visual graphics, bright Videos and images to A key way to share key and colorful full of advertise key contact information can images with limited text, information around new be physical or digital key facts only. products and services and offer etc Examples of good Promotional materials Examples of good Promotional materials Task Each group must now decide the type of marketing and promotional materials you will make and then allocate people to work on each one Designing Promotional Materials You must now create a range of digital flyers, posters, or social media posts to promote your business. Challenge Rules The £20 Business Challenge has specific rules to ensure fairness and ethical practice Budget Limit Legal Activities Each group is given exactly £20 No illegal activities or gambling to start their business. are allowed. Ethics Timeframe All businesses must operate Businesses operate within a set ethically. timeframe of 1-2 weeks. Learning Objectives The £20 Business Challenge aims to develop key skills in entrepreneurship and business management. Business Fundamentals Financial Skills Teamwork Students gain practical Participants learn budgeting, The challenge fosters experience in starting and cost management, and profit collaboration and role running a small business. calculation. assignment within groups.