Lead Generation in Digital Marketing
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Questions and Answers

What is a common tactic for generating leads that involves providing checklists or workbooks to the target audience?

  • Email marketing
  • Webinars
  • Using lead magnets (correct)
  • Guest posting
  • Which method allows you to be a guest on other people's blogs or podcasts to drive traffic and generate leads?

  • Using lead magnets
  • Guest posting (correct)
  • Paid advertising
  • Webinars
  • What type of content typically requires the target audience to provide registration details, aiding in lead generation?

  • Paid advertising
  • Webinars (correct)
  • Email marketing
  • Guides and ebooks
  • What can be exchanged for contact details and demonstrates your credibility without requiring a huge effort on your part?

    <p>Ready-made templates</p> Signup and view all the answers

    Which strategy involves the use of pay-per-click advertising to increase traffic beyond organic reach?

    <p>Paid advertising</p> Signup and view all the answers

    What is a common technique in digital marketing where an email is sent with an opt-in form to capture contact details?

    <p>Email marketing</p> Signup and view all the answers

    Which method involves creating content that adds value to the target audience and helps build a pipeline of potential customers?

    <p>Webinars</p> Signup and view all the answers

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