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Lead Follow Up Training Module

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Questions and Answers

What is the timeframe for following up on inbound leads and referrals?

Within 72 hours

Within 48 hours

Within 24 hours (correct)

Within 1 week

Why should we follow up on leads within 72 hours of receiving them?

To ensure the lead doesn't forget about us

To demonstrate our expertise

To show our enthusiasm

To allow the lead to digest the content (correct)

What should you understand about a company before following up on an inbound lead?

Their revenue

Their employee count

Their goods and services (correct)

Their company size

Why should you research a company's website and social media before following up on an inbound lead?

To understand their strengths and weaknesses (B) Signup and view all the answers

What is the purpose of seeking to understand if you can help the lead with their requested needs?

To qualify the lead's needs (A) Signup and view all the answers

What is the timeframe for following up on Whitepaper Downloads?

Within 72 hours (C) Signup and view all the answers

Why should you understand what content the lead engaged with before following up on a Whitepaper Download?

To tailor the follow-up approach (A) Signup and view all the answers

What is the purpose of seeking to understand who recommended you to a lead?

To understand the referral's expectations (B) Signup and view all the answers

Why should you research the work you did for a referral before following up on a lead?

To share relevant case studies (D) Signup and view all the answers

What is the ultimate goal of following up on leads and referrals?

To convert leads into customers (C) Signup and view all the answers