Lead Follow Up Training Module
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Questions and Answers

What is the timeframe for following up on inbound leads and referrals?

  • Within 72 hours
  • Within 48 hours
  • Within 24 hours (correct)
  • Within 1 week

Why should we follow up on leads within 72 hours of receiving them?

  • To ensure the lead doesn't forget about us
  • To demonstrate our expertise
  • To show our enthusiasm
  • To allow the lead to digest the content (correct)

What should you understand about a company before following up on an inbound lead?

  • Their revenue
  • Their employee count
  • Their goods and services (correct)
  • Their company size

Why should you research a company's website and social media before following up on an inbound lead?

<p>To understand their strengths and weaknesses (B)</p> Signup and view all the answers

What is the purpose of seeking to understand if you can help the lead with their requested needs?

<p>To qualify the lead's needs (A)</p> Signup and view all the answers

What is the timeframe for following up on Whitepaper Downloads?

<p>Within 72 hours (C)</p> Signup and view all the answers

Why should you understand what content the lead engaged with before following up on a Whitepaper Download?

<p>To tailor the follow-up approach (A)</p> Signup and view all the answers

What is the purpose of seeking to understand who recommended you to a lead?

<p>To understand the referral's expectations (B)</p> Signup and view all the answers

Why should you research the work you did for a referral before following up on a lead?

<p>To share relevant case studies (D)</p> Signup and view all the answers

What is the ultimate goal of following up on leads and referrals?

<p>To convert leads into customers (C)</p> Signup and view all the answers

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