10 Questions
What is the timeframe for following up on inbound leads and referrals?
Within 24 hours
Why should we follow up on leads within 72 hours of receiving them?
To allow the lead to digest the content
What should you understand about a company before following up on an inbound lead?
Their goods and services
Why should you research a company's website and social media before following up on an inbound lead?
To understand their strengths and weaknesses
What is the purpose of seeking to understand if you can help the lead with their requested needs?
To qualify the lead's needs
What is the timeframe for following up on Whitepaper Downloads?
Within 72 hours
Why should you understand what content the lead engaged with before following up on a Whitepaper Download?
To tailor the follow-up approach
What is the purpose of seeking to understand who recommended you to a lead?
To understand the referral's expectations
Why should you research the work you did for a referral before following up on a lead?
To share relevant case studies
What is the ultimate goal of following up on leads and referrals?
To convert leads into customers
Test your knowledge on following up leads and securing commitments from clients. Learn about the different types of leads, Service Level Agreements (SLAs), and effective communication strategies. Assess your understanding with this quiz and roleplay exercise.
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