Lavalle et al Data Survey Recommendations Quiz
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Questions and Answers

What is the key difference between aspirational and transformed companies in their use of analytics?

  • Aspirational companies use analytics for data collection, while transformed companies use analytics for data analysis.
  • Aspirational companies do not use analytics, while transformed companies rely heavily on analytics.
  • Aspirational companies use analytics to justify actions, while transformed companies use analytics to prescribe actions. (correct)
  • Aspirational companies use analytics for guidance, while transformed companies use analytics for decision-making.
  • Which of the following is NOT one of the recommendations given in the text for getting the most out of data?

  • Keep existing capabilities while adding new ones.
  • Focus on small, incremental changes. (correct)
  • Use an information agenda to plan for the future.
  • Start with questions and embed insights to drive actions.
  • What is one way companies can innovate their business model using data?

  • Restrict access to data to maintain a competitive advantage.
  • Use data to develop new products and services.
  • Outsource data collection and analysis to third-party providers.
  • Monetize data by selling or trading information. (correct)
  • Which of the following is NOT one of the patterns of advances mentioned in the text for creating value using data and analytics?

    <p>Developing proprietary algorithms for data analysis.</p> Signup and view all the answers

    What is one example of a company trading data?

    <p>Vodafone selling information to TomTom.</p> Signup and view all the answers

    Which of the following statements is true, according to the text?

    <p>Experienced companies use analytics to guide actions.</p> Signup and view all the answers

    What is one way companies can improve their business model using data, according to the text?

    <p>Use new data sources like sensors and social media.</p> Signup and view all the answers

    Which of the following is an example of codifying a capability using data, as mentioned in the text?

    <p>IBM marketing its expense reporting solution.</p> Signup and view all the answers

    What are the three levels in which Lavalle et al sort businesses based on their use of analytics?

    <p>Aspirational, Experienced, Transformed</p> Signup and view all the answers

    According to Lavalle et al, what is the main focus when making recommendations to get the most out of data?

    <p>Focus on big opportunities</p> Signup and view all the answers

    What is the advice given by Woerner & Wixom in relation to improving and innovating business models?

    <p>Reexamine business model to improve &amp; innovate</p> Signup and view all the answers

    What is one way companies can innovate their business model using data, as mentioned in the text?

    <p>Data monetisation</p> Signup and view all the answers

    What is an example of a pattern of advances mentioned by Parmer et al for creating value using data and analytic tools?

    <p>Augment products to generate data</p> Signup and view all the answers

    According to Lavalle et al, what should businesses do to embed insights and drive actions as part of utilizing data effectively?

    <p>Embed insights to drive actions</p> Signup and view all the answers

    What is the main purpose of having an info agenda, according to Lavalle et al?

    <p>To plan for the future</p> Signup and view all the answers

    How do Woerner & Wixom describe companies engaging in digital transformation in new industries?

    <p>Become active in new industries</p> Signup and view all the answers

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