KIN2010: Health Promotion Week 2 Quiz
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Questions and Answers

Which level of health intervention focuses on reducing disease complications in symptomatic populations?

  • Quaternary
  • Secondary
  • Primary
  • Tertiary (correct)

    • What is the primary goal of a public health campaign that aims to decrease drinking among university students?

  • To treat alcohol-related liver disease
  • To detect pre-clinical signs of alcoholism
  • To manage withdrawal symptoms in heavy drinkers
  • To prevent the incidence of alcohol-related harm (correct)

    • Which action is LEAST aligned with creating successful health promotion?

  • Focusing solely on the health sector's responsibilities (correct)
  • Allowing individuals control over their health potential
  • Securing basic needs like food and shelter
  • Coordinating efforts at all levels of the Ecological Model

    • Which of the following best exemplifies a secondary health intervention?

    <p>Regular cancer screenings for early detection (B)</p> Signup and view all the answers

    What is a key element for successful health promotion?

    <p>Equitable distribution of essential needs to a community (A)</p> Signup and view all the answers

    Which of the following best describes a health promotion strategy at the community level?

    <p>Establishing a stop smoking clinic within a specific neighborhood or town. (C)</p> Signup and view all the answers

    According to the material provided, what is characteristic of health promotion that targets the population level?

    <p>Addressing the needs of a large group of people with varied interests and locations. (B)</p> Signup and view all the answers

    Which action exemplifies a primordial level intervention for health promotion?

    <p>Increasing the minimum wage to improve socioeconomic conditions. (D)</p> Signup and view all the answers

    Which of the following is considered a determinant of health, based on the information?

    <p>The social, economic, and physical environments. (B)</p> Signup and view all the answers

    Based on the provided material, what is the key difference between health communication and health education strategies?

    <p>Health communication informs the public; health education aims to teach individuals how to make healthier choices. (B)</p> Signup and view all the answers

    Considering the information presented, population health status is assessed by:

    <p>Examining health status indicators across large groups. (B)</p> Signup and view all the answers

    What is a goal of individual-level health promotion strategies?

    <p>To directly target health behaviors through one-on-one education or counseling. (D)</p> Signup and view all the answers

    Based on the information given, which influence on health is addressed by improving sanitation?

    <p>Social, economic, and physical environments. (C)</p> Signup and view all the answers

    What type of health communication method is best demonstrated by a grassroots health equity campaign utilizing local radio time?

    <p>Risk communication (B)</p> Signup and view all the answers

    Which health communication method involves a pamphlet distributed in a seniors' home regarding excessive dietary sodium uptake?

    <p>Entertainment communication (A)</p> Signup and view all the answers

    Which factor is NOT typically considered during audience analysis in health communication?

    <p>Financial status (C)</p> Signup and view all the answers

    What is the primary goal when setting objectives in health communication?

    <p>To support realistic small changes (D)</p> Signup and view all the answers

    Which health communication method is illustrated by an Instagram page promoting benefits of daily physical activity?

    <p>Persuasive or behavioural communication (C)</p> Signup and view all the answers

    What type of health communication would include a YouTube video aimed at youth regarding safe alcohol consumption?

    <p>Interactive health communication (A)</p> Signup and view all the answers

    What role do channels and vehicles play in health communication?

    <p>They are essential for conveying the message to various audiences. (A)</p> Signup and view all the answers

    Which of the following is TRUE about large audience health communication?

    <p>It primarily utilizes mass media and events. (B)</p> Signup and view all the answers

    Flashcards

    Primary Health Promotion

    Aimed at decreasing risky behaviors and promoting healthy actions to prevent diseases.

    Secondary Treatment

    Focuses on detecting and treating asymptomatic conditions to prevent disease progression.

    Tertiary Treatment

    Aims to reduce complications and disabilities in symptomatic individuals.

    Successful Health Promotion

    Involves a holistic approach prioritizing well-being and basic needs access for all.

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    Health Promotion Action Means

    Core strategies for health promotion including policy changes and community support.

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    Health Communication

    The process of providing information to improve health outcomes.

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    Audience Analysis

    Assessing demographics, behaviors, values, and beliefs of a target audience.

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    Objectives in Health Communication

    Small, realistic changes that a health program aims to support.

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    Message Development

    Creating content that includes key health information.

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    Persuasive Communication

    A type of communication aimed at altering behavior or attitudes.

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    Risk Communication

    Informing the public about potential hazards and behaviors.

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    Media Advocacy

    Using media channels to promote community health initiatives.

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    Interactive Health Communication

    Engaging audiences through interactive platforms for health education.

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    Health Promotion History

    The historical development of health promotion strategies in Canada.

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    Three Levels of Health Promotion

    The three levels are Individual, Community, and Population.

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    Ottawa Charter Importance

    A foundational document outlining key principles in health promotion practices.

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    Health Communication vs Education

    Health communication focuses on informing, while health education teaches skills.

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    Individual Health Strategy

    Focuses on personal interventions like counseling for smoking cessation.

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    Community Health Strategy

    Initiatives taken at the community level, such as stop smoking clinics.

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    Population Health Strategy

    Broad measures affecting large groups, like banning smoking in public places.

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    Primordial Health Promotion

    Actions targeting broad social determinants to reduce disease risk on a population level.

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    Study Notes

    KIN2010: Approaches to Health Promotion

    • Course Title: KIN2010: Approaches to Health Promotion
    • Week: 2
    • Instructor: Richard Bucciarelli

    Learning Objectives

    • Understand the history of health promotion in Canada
    • Compare and contrast health promotion at different levels (individual, community, population)
    • Explain the importance of the Ottawa Charter in health promotion practices and its components
    • Differentiate between health communication and health education strategies

    Levels of Health Promotion

    • Individual: Family and friends
    • Community: Groups of people with common interests or geographic location
    • Population: Large group of people with differences in geography and interests

    Example of an Intervention at Different Levels

    • Individual: Individual counseling on smoking cessation
    • Community: Introduction of stop smoking clinic in community; working with religious leaders
    • Population: Banning smoking in public places

    What is Population Health?

    • The health of a collection of individuals, assessed by health status indicators, influenced by:
      • Social, economic, and physical environments
      • Personal health practices
      • Individual capacity and coping skills
      • Human biology
      • Early childhood development
      • Health services

    Determinants of Population Health

    • A pie chart illustrating the estimated proportional influence of five major categories on health (adapted from Tarlov, 1999):
      • Social/societal characteristics
      • Genes & biology
      • Health behaviors
      • Total ecology
      • Medical care

    4 Stages of Health Prevention

    • Primordial: Actions reducing the negative impact of broad establishment factors on population-level risk of disease (e.g., improving sanitation, increasing minimum wage)
    • Primary: Decreasing risky behaviours/exposures or promoting healthy behaviours to prevent disease/condition incidence (e.g., public health campaigns, vaccinations)
    • Secondary: Detecting and treating pre-clinical conditions in asymptomatic individuals to reduce disease prevalence and progression (e.g., mammography screening)
    • Tertiary: Reducing complications/disability of a disease/condition in symptomatic individuals (e.g., cardiac rehabilitation)

    Ottawa Charter for Health Promotion (1986)

    • Successful health promotion focuses on a complete state of well-being, beyond the health sector's responsibility
    • It achieves basic needs (food, shelter, income) equitably
    • It empowers individuals to achieve their maximum health potential
    • Action areas include:
      • Building healthy public policy
      • Creating supportive environments
      • Strengthening community action
      • Developing personal skills
      • Reorienting health services

    Health Promotion Action Areas (Ottawa Charter)

    • Build healthy public policy
    • Create supportive environments
    • Strengthen community action
    • Develop personal skills
    • Re-orient health services

    Health Promotion Approaches

    • Health communication and education
    • Self-help, organizational change, community development, and community mobilization
    • Advocacy, policy, and intersectoral collaboration

    What is Health Communication?

    • Process of promoting health by disseminating messages through mass media, interpersonal channels, and events

    Channels and Vehicles of Health Communication

    • Channels: the means by which a health communication message is sent
    • Vehicles: specific formats used to deliver messages within channels
    • Receiver: intended audience

    Types of Health Communication

    • Persuasive or behavioural communication
    • Media advocacy
    • Interactive health communication
    • Risk communication
    • Entertainment communication

    Immunize Canada

    Limitations of Health Communication

    • May inadvertently create or exacerbate health inequities
    • Minimal impacts in isolation of other strategies

    All Health Promotion Strategies Involve Communication Techniques

    • Strategies use various communication techniques.

    Components of Health Communication

    • Audience analysis (demographics, behaviours, values, beliefs)
    • Setting objectives (realistic change)
    • Message development (key information)

    In-Class Assignment

    • Identify the communication method, target audience, objectives, key messages, strengths, and areas for improvement of case studies discussed in class

    Health Promotion Campaigns

    • Websites for specific campaigns:
      • Eat Right Ontario
      • Smoke-Free Movies
      • Don't Change Much (where guys go to get healthy)
      • End Stigma

    What is Health Education?

    • Any combination of learning experiences helping individuals and communities improve health by increasing knowledge or influencing attitudes.

    Differences Between Health Communication and Education

    • Communication: Usually directed at large audiences, designed to reach as many people as possible.
    • Education: Often one-on-one, small groups or classes, participant or learner directed.

    Limitations of Health Education

    • Most effective when used in combination with other strategies.

    When to Use Health Education

    • Most effective for bringing about change at the individual or community level. (Applies to social networks, organizational rules, policies, interpersonal relationships on a progressive scale to societal policies.)

    Practical Application of Health Education

    • Involve participant input in health education.

    Health Communication or Health Education

    • One-to-one interaction might be for health education or health communication
    • Using channels/vehicles to convey a message is for both health education and communication
    • Large audience might be both a use of health education or health communication
    • Striving for inclusive participant needs is part of health education
    • Mass media/events can be health education or communication
    • Tailored learning styles are within both

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    Related Documents

    Kin 2010 - Week 2 Lectures #1 and #2 PDF

    Description

    Test your understanding of health promotion history in Canada and the various levels of health promotion. This quiz covers concepts outlined in the Ottawa Charter, distinguishing between health communication and education strategies. Enhance your knowledge about individual, community, and population health interventions.

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