Key Concepts in Web Analytics Quiz
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Questions and Answers

What type of traffic is typically the result of users entering a website's URL directly into their browser?

  • Direct traffic (correct)
  • Organic traffic
  • Referral traffic
  • Paid traffic
  • Which metric measures the percentage of visitors who leave a website after viewing only one page?

  • Conversion rate
  • Pageviews
  • Bounce rate (correct)
  • Unique visitors
  • Which tool provides live updates on website or app activities?

  • Heatmaps
  • Real-Time Reports (correct)
  • Session recordings
  • Funnel analysis
  • What type of report in Google Analytics allows analysis of ad progress and traffic source effectiveness?

    <p>Conversion Reports</p> Signup and view all the answers

    Which feature in Google Analytics facilitates easy analysis and sharing of data through charts and customizable dashboards?

    <p>Visualization features</p> Signup and view all the answers

    What is the process of web analytics?

    <p>Analyzing web data to comprehend and enhance web usage</p> Signup and view all the answers

    Why is web analytics crucial for businesses in the digital age?

    <p>To understand the behavior of online users and make informed decisions</p> Signup and view all the answers

    What historical event in 1993 was significant for web analytics?

    <p>The founding of Webtrends, the first official web analytics company</p> Signup and view all the answers

    What was the significance of Google's acquisition of Urchin Software Corporation in 2005?

    <p>It led to the development of Google Analytics</p> Signup and view all the answers

    What does web analytics encompass?

    <p>Monitoring website traffic and user engagement</p> Signup and view all the answers

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