Key Concepts in Web Analytics Quiz

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Questions and Answers

What type of traffic is typically the result of users entering a website's URL directly into their browser?

  • Direct traffic (correct)
  • Organic traffic
  • Referral traffic
  • Paid traffic

Which metric measures the percentage of visitors who leave a website after viewing only one page?

  • Conversion rate
  • Pageviews
  • Bounce rate (correct)
  • Unique visitors

Which tool provides live updates on website or app activities?

  • Heatmaps
  • Real-Time Reports (correct)
  • Session recordings
  • Funnel analysis

What type of report in Google Analytics allows analysis of ad progress and traffic source effectiveness?

<p>Conversion Reports (B)</p> Signup and view all the answers

Which feature in Google Analytics facilitates easy analysis and sharing of data through charts and customizable dashboards?

<p>Visualization features (D)</p> Signup and view all the answers

What is the process of web analytics?

<p>Analyzing web data to comprehend and enhance web usage (A)</p> Signup and view all the answers

Why is web analytics crucial for businesses in the digital age?

<p>To understand the behavior of online users and make informed decisions (B)</p> Signup and view all the answers

What historical event in 1993 was significant for web analytics?

<p>The founding of Webtrends, the first official web analytics company (D)</p> Signup and view all the answers

What was the significance of Google's acquisition of Urchin Software Corporation in 2005?

<p>It led to the development of Google Analytics (A)</p> Signup and view all the answers

What does web analytics encompass?

<p>Monitoring website traffic and user engagement (B)</p> Signup and view all the answers

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