9 Questions
What type of traffic is analyzed in the Traffic Sources section of web analytics?
Organic traffic
Which metric in web analytics measures the percentage of visitors who navigate away from a website after viewing only one page?
Bounce rate
What type of analysis in User Behavior Analysis helps visualize the most frequented areas on a website or app?
Heatmaps
What type of reporting feature in Google Analytics provides live updates on website or app activities?
Real-Time Reports
What is the main purpose of web analytics?
To track user behavior on websites and make informed decisions
Which company is known for the development of Google Analytics?
What does web analytics encompass?
Gathering, analyzing, and reporting web data to understand and enhance web usage
When did Google launch Universal Analytics?
2012
What is the best practice in web analytics?
Regularly monitor and analyze data
Test your knowledge about key concepts in web analytics including traffic sources like organic, paid, referral, and direct traffic, metrics and KPIs such as pageviews, bounce rate, and conversion rate, as well as user behavior analysis tools. Explore key features of web analytics tools including Google Analytics.
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