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Web Analytics: Traffic Sources, Metrics, and Tools

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Web Analytics: Traffic Sources, Metrics, and Tools

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Questions and Answers

What type of traffic is analyzed in the Traffic Sources section of web analytics?

Social traffic

Offline traffic

Email traffic

Organic traffic (correct)

Which metric in web analytics measures the percentage of visitors who navigate away from a website after viewing only one page?

Pageviews

Bounce rate (correct)

Unique visitors

Conversion rate

What type of analysis in User Behavior Analysis helps visualize the most frequented areas on a website or app?

Heatmaps (correct)

Session recordings

Funnel analysis

User journey mapping

What type of reporting feature in Google Analytics provides live updates on website or app activities?

Real-Time Reports Signup and view all the answers

What is the main purpose of web analytics?

To track user behavior on websites and make informed decisions Signup and view all the answers

Which company is known for the development of Google Analytics?

Google Signup and view all the answers

What does web analytics encompass?

Gathering, analyzing, and reporting web data to understand and enhance web usage Signup and view all the answers

When did Google launch Universal Analytics?

2012 Signup and view all the answers

What is the best practice in web analytics?

Regularly monitor and analyze data Signup and view all the answers

Web Analytics: Traffic Sources, Metrics, and Tools

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Podcast

Questions and Answers

What type of traffic is analyzed in the Traffic Sources section of web analytics?

Which metric in web analytics measures the percentage of visitors who navigate away from a website after viewing only one page?

What type of analysis in User Behavior Analysis helps visualize the most frequented areas on a website or app?

What type of reporting feature in Google Analytics provides live updates on website or app activities?

What is the main purpose of web analytics?

Which company is known for the development of Google Analytics?

What does web analytics encompass?

When did Google launch Universal Analytics?

What is the best practice in web analytics?

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