Web Analytics: Traffic Sources, Metrics, and Tools
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Questions and Answers

What type of traffic is analyzed in the Traffic Sources section of web analytics?

  • Social traffic
  • Offline traffic
  • Email traffic
  • Organic traffic (correct)
  • Which metric in web analytics measures the percentage of visitors who navigate away from a website after viewing only one page?

  • Pageviews
  • Bounce rate (correct)
  • Unique visitors
  • Conversion rate
  • What type of analysis in User Behavior Analysis helps visualize the most frequented areas on a website or app?

  • Heatmaps (correct)
  • Session recordings
  • Funnel analysis
  • User journey mapping
  • What type of reporting feature in Google Analytics provides live updates on website or app activities?

    <p>Real-Time Reports</p> Signup and view all the answers

    What is the main purpose of web analytics?

    <p>To track user behavior on websites and make informed decisions</p> Signup and view all the answers

    Which company is known for the development of Google Analytics?

    <p>Google</p> Signup and view all the answers

    What does web analytics encompass?

    <p>Gathering, analyzing, and reporting web data to understand and enhance web usage</p> Signup and view all the answers

    When did Google launch Universal Analytics?

    <p>2012</p> Signup and view all the answers

    What is the best practice in web analytics?

    <p>Regularly monitor and analyze data</p> Signup and view all the answers

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