GA 04 Reports - Behavior

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What can you discover using the Behavior Reporting tab?

How users moved through the website

What does the Behavior Flow Report provide a view of?

User journeys through a website

Which report helps in understanding user journeys better?

Behavior Flow Report

What does the Site Content Report allow you to do?

View individual pages and user interaction

What does the All Pages Report provide a list of?

Page-name metrics associated with each page

Which report gives information on how users got to the website?

Acquisition Reporting tab

What is the main focus of the Audience Reporting tab?

Identifying visitors to the website

What is the purpose of analyzing user journeys through a website?

Optimizing website content and improving user journey

What does the Behavior Flow Report begin with?

A landing page

Which report gives insights into how users interacted with individual pages?

Site Content Report

What can be achieved by viewing reports in the Site Content section?

Improving content for better results from users

Which report provides insights into which pages drive the most engagement?

All Pages Report

What does the bounce-rate metric measure?

Percentage of visitors who landed on the website and left without viewing any other pages or content

What could be a reason for a high bounce rate?

Irrelevant content and poorly structured pages

How can digital marketers identify 404-error pages using Google Analytics?

By checking the All Pages Report for the number of hits on the Error 404 page

What information can be viewed in the Content Drilldown within the Site Content Report?

Information about page path, landing page, and exit page

Why is it important to know the load time of website pages?

Many visitors may leave if a website takes too long to load

What does the Page Timings sub-report in Site Speed contain information about?

Page views and average load times for various pages on a site

What is one benefit of using the Site Search Report?

It allows tracking of what users are typing into the search bar on the website

How can digital marketers identify compatibility issues with browser types?

By analyzing data from Site Speed Report

What does the secondary dimension 'previous page path' help identify in Google Analytics?

Pages that led to 404-error page

Why is it important to consider context when analyzing bounce rates?

To understand if high bounce rates are due to specific user behavior or website design/features

What can be inferred from a landing page having a high bounce rate despite serving its intended purpose?

The CTA might lead visitors to directly call instead of exploring further content.

Explore how users navigate and engage with your website using the Behavior Reporting tab. Learn about the content they view and how they move through the site, gaining insights into user journeys and behaviors.

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