GA 04 Reports - Behavior

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Questions and Answers

What can you discover using the Behavior Reporting tab?

  • How users moved through the website (correct)
  • The location of the users
  • The device used by the users
  • The number of users on the website

What does the Behavior Flow Report provide a view of?

  • User demographics
  • Number of clicks on the website
  • User journeys through a website (correct)
  • Website loading speed

Which report helps in understanding user journeys better?

  • Acquisition Reporting tab
  • Behavior Flow Report (correct)
  • Site Content Report
  • All Pages Report

What does the Site Content Report allow you to do?

<p>View individual pages and user interaction (C)</p> Signup and view all the answers

What does the All Pages Report provide a list of?

<p>Page-name metrics associated with each page (B)</p> Signup and view all the answers

Which report gives information on how users got to the website?

<p>Acquisition Reporting tab (B)</p> Signup and view all the answers

What is the main focus of the Audience Reporting tab?

<p>Identifying visitors to the website (D)</p> Signup and view all the answers

What is the purpose of analyzing user journeys through a website?

<p>Optimizing website content and improving user journey (D)</p> Signup and view all the answers

What does the Behavior Flow Report begin with?

<p>A landing page (A)</p> Signup and view all the answers

Which report gives insights into how users interacted with individual pages?

<p>Site Content Report (C)</p> Signup and view all the answers

What can be achieved by viewing reports in the Site Content section?

<p>Improving content for better results from users (D)</p> Signup and view all the answers

Which report provides insights into which pages drive the most engagement?

<p>All Pages Report (B)</p> Signup and view all the answers

What does the bounce-rate metric measure?

<p>Percentage of visitors who landed on the website and left without viewing any other pages or content (C)</p> Signup and view all the answers

What could be a reason for a high bounce rate?

<p>Irrelevant content and poorly structured pages (B)</p> Signup and view all the answers

How can digital marketers identify 404-error pages using Google Analytics?

<p>By checking the All Pages Report for the number of hits on the Error 404 page (B)</p> Signup and view all the answers

What information can be viewed in the Content Drilldown within the Site Content Report?

<p>Information about page path, landing page, and exit page (A)</p> Signup and view all the answers

Why is it important to know the load time of website pages?

<p>Many visitors may leave if a website takes too long to load (D)</p> Signup and view all the answers

What does the Page Timings sub-report in Site Speed contain information about?

<p>Page views and average load times for various pages on a site (B)</p> Signup and view all the answers

What is one benefit of using the Site Search Report?

<p>It allows tracking of what users are typing into the search bar on the website (A)</p> Signup and view all the answers

How can digital marketers identify compatibility issues with browser types?

<p>By analyzing data from Site Speed Report (D)</p> Signup and view all the answers

What does the secondary dimension 'previous page path' help identify in Google Analytics?

<p>Pages that led to 404-error page (D)</p> Signup and view all the answers

Why is it important to consider context when analyzing bounce rates?

<p>To understand if high bounce rates are due to specific user behavior or website design/features (D)</p> Signup and view all the answers

What can be inferred from a landing page having a high bounce rate despite serving its intended purpose?

<p>The CTA might lead visitors to directly call instead of exploring further content. (A)</p> Signup and view all the answers

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