GA 04 Reports - Behavior
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Questions and Answers

What can you discover using the Behavior Reporting tab?

  • How users moved through the website (correct)
  • The location of the users
  • The device used by the users
  • The number of users on the website
  • What does the Behavior Flow Report provide a view of?

  • User demographics
  • Number of clicks on the website
  • User journeys through a website (correct)
  • Website loading speed
  • Which report helps in understanding user journeys better?

  • Acquisition Reporting tab
  • Behavior Flow Report (correct)
  • Site Content Report
  • All Pages Report
  • What does the Site Content Report allow you to do?

    <p>View individual pages and user interaction</p> Signup and view all the answers

    What does the All Pages Report provide a list of?

    <p>Page-name metrics associated with each page</p> Signup and view all the answers

    Which report gives information on how users got to the website?

    <p>Acquisition Reporting tab</p> Signup and view all the answers

    What is the main focus of the Audience Reporting tab?

    <p>Identifying visitors to the website</p> Signup and view all the answers

    What is the purpose of analyzing user journeys through a website?

    <p>Optimizing website content and improving user journey</p> Signup and view all the answers

    What does the Behavior Flow Report begin with?

    <p>A landing page</p> Signup and view all the answers

    Which report gives insights into how users interacted with individual pages?

    <p>Site Content Report</p> Signup and view all the answers

    What can be achieved by viewing reports in the Site Content section?

    <p>Improving content for better results from users</p> Signup and view all the answers

    Which report provides insights into which pages drive the most engagement?

    <p>All Pages Report</p> Signup and view all the answers

    What does the bounce-rate metric measure?

    <p>Percentage of visitors who landed on the website and left without viewing any other pages or content</p> Signup and view all the answers

    What could be a reason for a high bounce rate?

    <p>Irrelevant content and poorly structured pages</p> Signup and view all the answers

    How can digital marketers identify 404-error pages using Google Analytics?

    <p>By checking the All Pages Report for the number of hits on the Error 404 page</p> Signup and view all the answers

    What information can be viewed in the Content Drilldown within the Site Content Report?

    <p>Information about page path, landing page, and exit page</p> Signup and view all the answers

    Why is it important to know the load time of website pages?

    <p>Many visitors may leave if a website takes too long to load</p> Signup and view all the answers

    What does the Page Timings sub-report in Site Speed contain information about?

    <p>Page views and average load times for various pages on a site</p> Signup and view all the answers

    What is one benefit of using the Site Search Report?

    <p>It allows tracking of what users are typing into the search bar on the website</p> Signup and view all the answers

    How can digital marketers identify compatibility issues with browser types?

    <p>By analyzing data from Site Speed Report</p> Signup and view all the answers

    What does the secondary dimension 'previous page path' help identify in Google Analytics?

    <p>Pages that led to 404-error page</p> Signup and view all the answers

    Why is it important to consider context when analyzing bounce rates?

    <p>To understand if high bounce rates are due to specific user behavior or website design/features</p> Signup and view all the answers

    What can be inferred from a landing page having a high bounce rate despite serving its intended purpose?

    <p>The CTA might lead visitors to directly call instead of exploring further content.</p> Signup and view all the answers

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