10 Questions
What type of traffic is generated from users clicking on a link from another website?
Referral traffic
Which metric measures the percentage of visitors who enter a site and then leave ('bounce') rather than continuing to view other pages within the same site?
Bounce rate
What feature of Google Analytics provides live updates on website or app activities?
Real-Time Reports
Which tool in web analytics is used to visualize user interaction with a website or app by providing a graphical representation of where users click, move, and scroll?
Heatmaps
Which type of traffic comes from users directly entering a website's URL into their browser or using bookmarks to access the site?
Direct traffic
What is the definition of web analytics?
Analyzing and reporting web data to understand and improve web usage
Which company developed the widely-used tool Google Analytics?
What is one of the benefits of web analytics mentioned in the text?
Improved decision-making
When did Google launch Universal Analytics, allowing users to be tracked across multiple devices and platforms?
2012
What is the importance of web analytics for businesses in the digital age?
It empowers organizations to make informed decisions for refining their digital footprint
Test your knowledge of essential concepts in web analytics such as traffic sources, metrics, KPIs, and user behavior analysis. Explore key features of web analytics tools like Google Analytics.
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