Podcast
Questions and Answers
What term does Kenneth Burke use to describe the relationship between a speaker and their audience?
What term does Kenneth Burke use to describe the relationship between a speaker and their audience?
In Burke's framework, which element refers to the 'person doing the act'?
In Burke's framework, which element refers to the 'person doing the act'?
What does the 'Terministic screen' concept relate to?
What does the 'Terministic screen' concept relate to?
Which of the following best defines 'narrative fidelity'?
Which of the following best defines 'narrative fidelity'?
Signup and view all the answers
What is the primary focus of the narrative paradigm?
What is the primary focus of the narrative paradigm?
Signup and view all the answers
In semiotics, what does the term 'signifier' refer to?
In semiotics, what does the term 'signifier' refer to?
Signup and view all the answers
How is 'coherence' defined in the context of narrative rationality?
How is 'coherence' defined in the context of narrative rationality?
Signup and view all the answers
Which concept refers to the set of ideas deemed as normal or natural by a group?
Which concept refers to the set of ideas deemed as normal or natural by a group?
Signup and view all the answers
What does denotation refer to in the context of signs?
What does denotation refer to in the context of signs?
Signup and view all the answers
How does Social Judgement Theory categorize audiences?
How does Social Judgement Theory categorize audiences?
Signup and view all the answers
What is the 'boomerang effect' in persuasive messaging?
What is the 'boomerang effect' in persuasive messaging?
Signup and view all the answers
Which component is essential in the Theory of Reasoned Action for understanding decision-making?
Which component is essential in the Theory of Reasoned Action for understanding decision-making?
Signup and view all the answers
In the Theory of Planned Behavior, what influences perceived behavioral control?
In the Theory of Planned Behavior, what influences perceived behavioral control?
Signup and view all the answers
What is the primary distinction between the Theory of Reasoned Action and the Theory of Planned Behavior?
What is the primary distinction between the Theory of Reasoned Action and the Theory of Planned Behavior?
Signup and view all the answers
What role does 'subjective norm' play in the Theory of Reasoned Action?
What role does 'subjective norm' play in the Theory of Reasoned Action?
Signup and view all the answers
What is a key characteristic of the peripheral route in the Elaboration Likelihood Model?
What is a key characteristic of the peripheral route in the Elaboration Likelihood Model?
Signup and view all the answers
Study Notes
Kenneth Burke's Dramatism
- Aristotle: invention; rhetoric = persuasion
- Burke: critique; rhetoric = identification
- Act: what is done
- Agency: means of action
- Agent: person performing the act
- Scene: setting/background
- Purpose: reason behind the act
- Rhetoric: use of words by agents to influence others.
- Identification: persuading someone by matching their language, speech, gestures, and attitudes.
- Terministic screen: a filter through which people perceive the world, guiding attention.
Narrative Rationality
- Coherence: internal consistency and logical actions in a story
- Fidelity: story's values align with listener's experiences("rings true")
Cultural
- Ideology: a set of beliefs and values considered natural. Examples include the concept of an American dream.
- Hegemony: how these dominant ideas are maintained (e.g., media portrayal)
Narrative Paradigm
- Understanding the world through stories, not facts.
Semiotics
- Signifier: form (word, image).
- Signified: meaning (concept)
- Examples: Denotation - literal meaning (rose = flower); Connotation - added meaning (rose = love).
Social Judgement Theory
- Perception of persuasive messages: audience stance (hostile/neutral/sympathetic).
- Ego involvement: how strongly an individual's belief is held.
- Latitudes of acceptance/rejection: how receptive someone is to new ideas.
Theory of Reasoned Action
- Voluntary behaviors: rational & controllable.
- Attitude toward behavior: belief about the consequences of the behavior.
- Subjective norm: social pressure or expectations.
- Planned behavior: considering perceived control.
Elaboration Likelihood Model
- Peripheral route: uses common cues (reciprocation, consistency, social proof, liking, authority, scarcity).
- Central route: high-level processing/thought.
Cognitive Dissonance Theory
- Conflicting beliefs & behaviors.
- Selective exposure/avoidance to maintain consistency.
- Post-decision dissonance: justifying choices after making them.
- Self-affirmation to reduce dissonance.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
Explore the key concepts of Kenneth Burke's dramatism and narrative rationality. This quiz delves into elements such as act, agency, and scene, as well as narrative coherence and fidelity. Understand how these frameworks influence rhetoric and cultural ideologies in storytelling.
