Kenneth Burke's Dramatism and Narrative Theory
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Questions and Answers

What term does Kenneth Burke use to describe the relationship between a speaker and their audience?

  • Rhetoric
  • Persuasion
  • Identification (correct)
  • Consubstantiality

    • In Burke's framework, which element refers to the 'person doing the act'?

  • Agency
  • Scene
  • Purpose
  • Agent (correct)

    • What does the 'Terministic screen' concept relate to?

  • The background setting of an action
  • The internal consistency of narratives
  • The persuasive techniques used by agents
  • The way humans interpret the world through language (correct)

    • Which of the following best defines 'narrative fidelity'?

    <p>The truthfulness or reliability of the story (C)</p> Signup and view all the answers

    What is the primary focus of the narrative paradigm?

    <p>Understanding the world through stories (D)</p> Signup and view all the answers

    In semiotics, what does the term 'signifier' refer to?

    <p>The physical form of the sign (B)</p> Signup and view all the answers

    How is 'coherence' defined in the context of narrative rationality?

    <p>The logical consistency of the narrative (C)</p> Signup and view all the answers

    Which concept refers to the set of ideas deemed as normal or natural by a group?

    <p>Ideology (D)</p> Signup and view all the answers

    What does denotation refer to in the context of signs?

    <p>The direct meaning of a sign (B)</p> Signup and view all the answers

    How does Social Judgement Theory categorize audiences?

    <p>Hostile, neutral, sympathetic (B)</p> Signup and view all the answers

    What is the 'boomerang effect' in persuasive messaging?

    <p>Moving further away from a viewpoint after exposure to strong claims (B)</p> Signup and view all the answers

    Which component is essential in the Theory of Reasoned Action for understanding decision-making?

    <p>Behavioral intention (D)</p> Signup and view all the answers

    In the Theory of Planned Behavior, what influences perceived behavioral control?

    <p>Prior experiences and confidence in one's ability (A)</p> Signup and view all the answers

    What is the primary distinction between the Theory of Reasoned Action and the Theory of Planned Behavior?

    <p>Focus on voluntary actions versus perceived control (D)</p> Signup and view all the answers

    What role does 'subjective norm' play in the Theory of Reasoned Action?

    <p>It affects behavior based on perceptions of others' actions (C)</p> Signup and view all the answers

    What is a key characteristic of the peripheral route in the Elaboration Likelihood Model?

    <p>Reliance on superficial cues for persuasion (A)</p> Signup and view all the answers

    Flashcards

    Burke's Dramatism

    A method of analyzing communication that focuses on identification and the ways people use language to create common ground.

    Identification (Burke)

    The process of establishing common ground with others through language, and creating shared values or beliefs.

    Narrative Rationality

    A way to evaluate the credibility of a story based on its internal consistency (coherence) and truthfulness to our values (fidelity).

    Narrative Coherence

    Is a story internally consistent, do the characters behave logically?

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    Narrative Fidelity

    How well a story aligns with our beliefs and values.

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    Ideology

    A set of beliefs that shapes how a person or group sees the world.

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    Hegemony

    How powerful groups maintain their influence or control.

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    Terministic Screen

    The words and concepts available to us that narrow the frame of how we see the world.

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    Connotation

    The implied or associated meaning of a word or image beyond its literal definition.

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    Social Judgement Theory

    A theory explaining how people evaluate persuasive messages, considering their pre-existing attitudes and beliefs.

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    Ego Involvement

    The degree to which an issue is personally relevant to someone's self-concept.

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    Theory of Reasoned Action

    A model predicting voluntary behaviors based on attitudes toward the behavior and subjective norms.

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    Theory of Planned Behavior

    Builds upon the Theory of Reasoned Action by adding perceived behavioral control.

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    Elaboration Likelihood Model

    Explains how people process persuasive messages using two routes: central and peripheral.

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    Peripheral Route

    Persuasion process relying on superficial cues rather than message content.

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    Reciprocity

    The principle that people are more likely to comply with a request if they feel obligated to return a favor.

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    Study Notes

    Kenneth Burke's Dramatism

    • Aristotle: invention; rhetoric = persuasion
    • Burke: critique; rhetoric = identification
    • Act: what is done
    • Agency: means of action
    • Agent: person performing the act
    • Scene: setting/background
    • Purpose: reason behind the act
    • Rhetoric: use of words by agents to influence others.
    • Identification: persuading someone by matching their language, speech, gestures, and attitudes.
    • Terministic screen: a filter through which people perceive the world, guiding attention.

    Narrative Rationality

    • Coherence: internal consistency and logical actions in a story
    • Fidelity: story's values align with listener's experiences("rings true")

    Cultural

    • Ideology: a set of beliefs and values considered natural. Examples include the concept of an American dream.
    • Hegemony: how these dominant ideas are maintained (e.g., media portrayal)

    Narrative Paradigm

    • Understanding the world through stories, not facts.

    Semiotics

    • Signifier: form (word, image).
    • Signified: meaning (concept)
    • Examples: Denotation - literal meaning (rose = flower); Connotation - added meaning (rose = love).

    Social Judgement Theory

    • Perception of persuasive messages: audience stance (hostile/neutral/sympathetic).
    • Ego involvement: how strongly an individual's belief is held.
    • Latitudes of acceptance/rejection: how receptive someone is to new ideas.

    Theory of Reasoned Action

    • Voluntary behaviors: rational & controllable.
    • Attitude toward behavior: belief about the consequences of the behavior.
    • Subjective norm: social pressure or expectations.
    • Planned behavior: considering perceived control.

    Elaboration Likelihood Model

    • Peripheral route: uses common cues (reciprocation, consistency, social proof, liking, authority, scarcity).
    • Central route: high-level processing/thought.

    Cognitive Dissonance Theory

    • Conflicting beliefs & behaviors.
    • Selective exposure/avoidance to maintain consistency.
    • Post-decision dissonance: justifying choices after making them.
    • Self-affirmation to reduce dissonance.

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    Description

    Explore the key concepts of Kenneth Burke's dramatism and narrative rationality. This quiz delves into elements such as act, agency, and scene, as well as narrative coherence and fidelity. Understand how these frameworks influence rhetoric and cultural ideologies in storytelling.

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