Kenneth Burke's Dramatism and Narrative Rationality

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Questions and Answers

What does the term 'Agency' refer to in Burke's Dramatism?

  • The setting where the action occurs
  • The means by which an action occurs (correct)
  • The reason behind the action
  • The person performing the action

What does 'narrative fidelity' indicate in the context of stories?

  • The likelihood that a story resonates with listeners' experiences (correct)
  • The internal logic of the characters' actions
  • The effectiveness of the speech used within the story
  • The background setting of the story

Which element of Burke's Dramatism refers to the 'person doing the act'?

  • Scene
  • Act
  • Agent (correct)
  • Purpose

How does Burke define rhetoric?

<p>The use of words to form attitudes or induce actions (C)</p> Signup and view all the answers

What does a 'terministic screen' accomplish?

<p>It directs attention to specific interpretations (A)</p> Signup and view all the answers

What is emphasized by narrative coherence?

<p>The internal consistency of the characters' actions (A)</p> Signup and view all the answers

In Burke's philosophy, how is identification described?

<p>As a process of language that brings people together (B)</p> Signup and view all the answers

What signifies the concept or meaning in semiotics?

<p>Signified (B)</p> Signup and view all the answers

What is the denotation of a sign?

<p>The direct meaning of the sign (C)</p> Signup and view all the answers

How is ego involvement related to persuasion?

<p>Greater ego involvement can lead to less persuasion (C)</p> Signup and view all the answers

What does the Theory of Planned Behavior emphasize as crucial for behavioral success?

<p>The perceived behavioral control (B)</p> Signup and view all the answers

Which of the following is a characteristic of myths in relation to culture?

<p>They reinforce dominant cultural values (B)</p> Signup and view all the answers

What does the term 'boomerang effect' refer to in persuasion?

<p>The failure to persuade and reinforcement of the original belief (D)</p> Signup and view all the answers

In Social Judgement theory, which best describes the latitude of acceptance?

<p>The range of messages that can be embraced (C)</p> Signup and view all the answers

What is a key difference between the Theory of Reasoned Action and the Theory of Planned Behavior?

<p>The Theory of Planned Behavior emphasizes perceived behavioral control (C)</p> Signup and view all the answers

Which of the following is NOT a component of the Elaboration Likelihood Model?

<p>Social norms (B)</p> Signup and view all the answers

Flashcards

Burke's Dramatism

A rhetorical approach that focuses on how humans use language to identify with each other. It emphasizes the importance of understanding the motives and intentions behind actions.

Narrative Rationality (Coherence)

The internal consistency and logical flow of a story. Does it hang together? Do characters act in a way that seems believable?

Narrative Rationality (Fidelity)

How well a story aligns with the audience's values and their understanding of what's true or reasonable. It resonates with a listener’s experiences.

Identification (Burke)

The process of creating common ground between people through language, gestures, tonality, and attitude. It's about persuasive communication that forms shared understanding.

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Terministic Screen

The way words and concepts frame how we see and perceive the world. It highlights certain aspects while obscuring others.

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Signifier

The form a sign takes (like a word or an image).

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Signified

The concept or meaning a sign represents.

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Ideology

A set of ideas a group or society considers normal. It shapes how people see the world and their place in it.

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Social Judgement Theory

A theory explaining how people perceive and react to persuasive messages.

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Latitude of Acceptance

The range of opinions a person finds acceptable.

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Ego Involvement

How strongly a person's sense of self is tied to an issue/opinion.

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Theory of Reasoned Action

A theory explaining voluntary, rational, controllable behaviors.

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Attitude toward behavior

Beliefs about the outcome of a behavior, influencing its likelihood.

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Subjective Norm

Social pressure influencing behavior, based on what others think.

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Theory of Planned Behavior

Expands upon reasoned action, including perceived behavioral control.

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Elaboration Likelihood Model

Describes how people process persuasive messages.

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Study Notes

Kenneth Burke's Dramatism

  • Aristotle: invention, rhetoric = persuasion
  • Burke: critique, rhetoric = identification
  • Act: what is being done
  • Agency: means by which an action occurs
  • Agent: person doing the act
  • Scene: setting/background for action
  • Purpose: reason behind action
  • Rhetoric: use of words by human agents to influence attitudes or actions in others
  • Identification: aligning one's ways with another's through language, gestures, etc.
  • Consubstantiality: degree to which people share common ground.
  • Terministic screen: terms through which people perceive the world

Narrative Rationality

  • Coherence: internal consistency of characters' actions
  • Fidelity: narrative's resonance with audience values
  • Narrative rationality: judging the worth of stories based on how coherent and faithful they are.
  • Stories resonate with listeners' experiences, making them "ring true"

Cultural

  • Ideology: beliefs a group/society deems normal/natural
  • Ideology shapes perceptions of the world
  • Hegemony: how dominant ideas are maintained and enforced.

Narrative Paradigm

  • Understanding the world through stories, not facts

Semiotics

  • Signifier: form of the sign (word, image)
  • Signified: concept/meaning represented
  • Denotation: literal meaning
  • Connotation: associated meaning
  • Myth: enduring stories reinforcing cultural values.

Social Judgement Theory

  • How people perceive persuasive messages
  • Audience: hostile, neutral, sympathetic
  • "Ego involvement"—how connected an issue is to someone's identity
  • Latitude of acceptance/rejection: range of opinions one finds acceptable/unacceptable.

Theory of Reasoned Action

  • Behaviors that are voluntary, rational, & controllable.
  • Attitude toward behavior/ subjective norm influence behavioral intent.

Elaboration Likelihood Model (ELM)

  • Peripheral and central routes of persuasion
  • Peripheral route: relies on cues, emotional appeals
  • Central route: considers arguments in detail.

Cognitive Dissonance Theory

  • Conflicting beliefs and behaviors
  • Selective exposure: seeking confirming info, avoiding dissonant info
  • Post-decision dissonance: justifying choices after making them.
  • Self-affirmation: focusing on positive attributes to reduce dissonance.

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