Podcast
Questions and Answers
What does the term 'Agency' refer to in Burke's Dramatism?
What does the term 'Agency' refer to in Burke's Dramatism?
- The setting where the action occurs
- The means by which an action occurs (correct)
- The reason behind the action
- The person performing the action
What does 'narrative fidelity' indicate in the context of stories?
What does 'narrative fidelity' indicate in the context of stories?
- The likelihood that a story resonates with listeners' experiences (correct)
- The internal logic of the characters' actions
- The effectiveness of the speech used within the story
- The background setting of the story
Which element of Burke's Dramatism refers to the 'person doing the act'?
Which element of Burke's Dramatism refers to the 'person doing the act'?
- Scene
- Act
- Agent (correct)
- Purpose
How does Burke define rhetoric?
How does Burke define rhetoric?
What does a 'terministic screen' accomplish?
What does a 'terministic screen' accomplish?
What is emphasized by narrative coherence?
What is emphasized by narrative coherence?
In Burke's philosophy, how is identification described?
In Burke's philosophy, how is identification described?
What signifies the concept or meaning in semiotics?
What signifies the concept or meaning in semiotics?
What is the denotation of a sign?
What is the denotation of a sign?
How is ego involvement related to persuasion?
How is ego involvement related to persuasion?
What does the Theory of Planned Behavior emphasize as crucial for behavioral success?
What does the Theory of Planned Behavior emphasize as crucial for behavioral success?
Which of the following is a characteristic of myths in relation to culture?
Which of the following is a characteristic of myths in relation to culture?
What does the term 'boomerang effect' refer to in persuasion?
What does the term 'boomerang effect' refer to in persuasion?
In Social Judgement theory, which best describes the latitude of acceptance?
In Social Judgement theory, which best describes the latitude of acceptance?
What is a key difference between the Theory of Reasoned Action and the Theory of Planned Behavior?
What is a key difference between the Theory of Reasoned Action and the Theory of Planned Behavior?
Which of the following is NOT a component of the Elaboration Likelihood Model?
Which of the following is NOT a component of the Elaboration Likelihood Model?
Flashcards
Burke's Dramatism
Burke's Dramatism
A rhetorical approach that focuses on how humans use language to identify with each other. It emphasizes the importance of understanding the motives and intentions behind actions.
Narrative Rationality (Coherence)
Narrative Rationality (Coherence)
The internal consistency and logical flow of a story. Does it hang together? Do characters act in a way that seems believable?
Narrative Rationality (Fidelity)
Narrative Rationality (Fidelity)
How well a story aligns with the audience's values and their understanding of what's true or reasonable. It resonates with a listener’s experiences.
Identification (Burke)
Identification (Burke)
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Terministic Screen
Terministic Screen
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Signifier
Signifier
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Signified
Signified
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Ideology
Ideology
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Social Judgement Theory
Social Judgement Theory
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Latitude of Acceptance
Latitude of Acceptance
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Ego Involvement
Ego Involvement
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Theory of Reasoned Action
Theory of Reasoned Action
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Attitude toward behavior
Attitude toward behavior
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Subjective Norm
Subjective Norm
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Theory of Planned Behavior
Theory of Planned Behavior
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Elaboration Likelihood Model
Elaboration Likelihood Model
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Study Notes
Kenneth Burke's Dramatism
- Aristotle: invention, rhetoric = persuasion
- Burke: critique, rhetoric = identification
- Act: what is being done
- Agency: means by which an action occurs
- Agent: person doing the act
- Scene: setting/background for action
- Purpose: reason behind action
- Rhetoric: use of words by human agents to influence attitudes or actions in others
- Identification: aligning one's ways with another's through language, gestures, etc.
- Consubstantiality: degree to which people share common ground.
- Terministic screen: terms through which people perceive the world
Narrative Rationality
- Coherence: internal consistency of characters' actions
- Fidelity: narrative's resonance with audience values
- Narrative rationality: judging the worth of stories based on how coherent and faithful they are.
- Stories resonate with listeners' experiences, making them "ring true"
Cultural
- Ideology: beliefs a group/society deems normal/natural
- Ideology shapes perceptions of the world
- Hegemony: how dominant ideas are maintained and enforced.
Narrative Paradigm
- Understanding the world through stories, not facts
Semiotics
- Signifier: form of the sign (word, image)
- Signified: concept/meaning represented
- Denotation: literal meaning
- Connotation: associated meaning
- Myth: enduring stories reinforcing cultural values.
Social Judgement Theory
- How people perceive persuasive messages
- Audience: hostile, neutral, sympathetic
- "Ego involvement"—how connected an issue is to someone's identity
- Latitude of acceptance/rejection: range of opinions one finds acceptable/unacceptable.
Theory of Reasoned Action
- Behaviors that are voluntary, rational, & controllable.
- Attitude toward behavior/ subjective norm influence behavioral intent.
Elaboration Likelihood Model (ELM)
- Peripheral and central routes of persuasion
- Peripheral route: relies on cues, emotional appeals
- Central route: considers arguments in detail.
Cognitive Dissonance Theory
- Conflicting beliefs and behaviors
- Selective exposure: seeking confirming info, avoiding dissonant info
- Post-decision dissonance: justifying choices after making them.
- Self-affirmation: focusing on positive attributes to reduce dissonance.
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