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Goods and Services

• Success depends on understanding marketing, tracking products from raw material to sale, and critiquing marketing website effectiveness.

How It's Made: Hot Dogs

Raw Materials

• Raw materials are basic, unprocessed resources used to make goods.
• These materials are extracted or harvested from sources like mining companies, farms, fishing boats, oil rigs, and logging operations
• Examples include lumber, crude oil, and cotton.
• Raw materials are marketed from farmers to ketchup makers, or from forestry companies to paper mills.
• Canada is a large exporter of raw materials.
• Raw materials are mainly sold to businesses
• Canada's top exports by category in 2023:
  • Mineral fuels, oils, distillation products: $143.43B
  • Vehicles other than railway, tramway: $63.68B
  • Machinery, nuclear reactors, boilers: $42.46B
  • Pearls, precious stones, metals, coins: $26.74B
  • Commodities not specified according to kind: $22.05B
• Canada also imports raw materials like oranges
• Supply chains for necessary raw materials are often beyond a country's control.
• It is essential to explain the importance of raw materials for production.
• It is also important to discuss which industries rely heavily on raw materials

Processed Goods

• Raw materials are transformed through manufacturing into forms more useful for consumers.
• Examples include:
  • Pasteurizing Milk
  • Pressing apples into juice
  • Creating pulp from wood
  • Making steel from iron ore
• Processed goods can either be sold as finished goods or as semi-finished goods.
• Semi-finished goods are marketed and sold to manufacturers.
• Know the difference between raw materials and processed goods.
• Processing enhances value and marketability.

Finished Goods

• Finished goods have completed manufacturing and are consumer-ready, without needing further processing.
• Can be consumer goods (Nike Shoes) or industrial goods (car seats)
• Consumer goods are typically sold by retailers to consumers.
• Consumer goods can also be sold to industries (e.g., Original Maple Bat Company selling to major league baseball teams)
• Industrial goods are used by businesses to make other products.
• Industrial goods can be raw materials, processed goods, or finished goods
• Know the difference between Consumer Goods and Industrial Goods
• The importance of branding and packaging in marketing finished goods should me understood.

Services

• Services are intangible products that are performed rather than produced and fulfill needs or wants.
• Examples include:
  • Haircuts
  • Hotel Stays
  • Piano Tuning
• Tuning pianos for a symphony is an example of industrial services.
• Tuning pianos in people's homes is an example of consumer services.

Jones Soda Article

• The Canadian Marketing Profile on Pages 2-3 of the Jones Soda Article should be Read, and questions 1-2 answered.
• Question 3 is a separate activity.

Jones Soda Website

• The site shows items like Turkey and Gravy 2003 seasonal soda, and Halloween Cans from 2005
• Jones Soda Website allows users to post their photo to their Jones Soda Gallery and can now post submissions directly online
• They have the ability to Purchase a myJones to customize a photo label with their photo on the bottle.