Journalism Fundamentals Quiz
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Questions and Answers

What is a key factor that makes news more interesting to people?

  • The geographical location of the event (correct)
  • The personal experiences of the reporters
  • The number of sources covering the story
  • The length of the news article

What does the inverted pyramid suggest about writing a news story?

  • Using a chronological structure throughout
  • Including extensive background information upfront
  • Presenting the most important information first (correct)
  • Starting with a summary of the entire article

Which of the following is NOT a characteristic of a good lead?

  • Being simple and brief
  • Including all essential information
  • Utilizing complex vocabulary (correct)
  • Being attractive and engaging

What is the ideal word count for a lead in a news article?

<p>30-35 words (D)</p> Signup and view all the answers

Which aspect may conflict with timely news reporting?

<p>Thoroughness of the research conducted (D)</p> Signup and view all the answers

What should a news lead primarily contain?

<p>Essential elements of the story clearly stated (B)</p> Signup and view all the answers

Why is it important to consider the element of timeliness in news?

<p>It connects the news relevance to current events (B)</p> Signup and view all the answers

What type of lead involves presenting multiple elements of a story?

<p>Multiple element lead (B)</p> Signup and view all the answers

What is a critical factor in making a lead engaging for readers?

<p>Including relevant statistics (C)</p> Signup and view all the answers

Why is it advised against starting a lead with a quote?

<p>It might confuse readers without context (C)</p> Signup and view all the answers

What should be avoided in news writing to maintain clarity?

<p>Flowery language (A)</p> Signup and view all the answers

What should a writer prioritize when structuring a news article?

<p>The most important information first (B)</p> Signup and view all the answers

What is essential to ensure when writing a news piece?

<p>Avoiding spelling mistakes (B)</p> Signup and view all the answers

In news writing, why is it important to avoid wordiness?

<p>It can obscure the main points (C)</p> Signup and view all the answers

How should a writer approach the facts in a news article?

<p>Presenting them clearly without confusion (C)</p> Signup and view all the answers

Which of the following strategies can enhance the intensity of a news story?

<p>Describing how long a situation took to resolve (A)</p> Signup and view all the answers

What should be ensured before shooting any video content?

<p>A complete ground recce should be done. (A)</p> Signup and view all the answers

What should you focus on during filming rather than just fancy visuals?

<p>Telling the story effectively. (A)</p> Signup and view all the answers

How should interviews be framed during shooting?

<p>Interviewees should speak to the interviewer who is positioned next to the camera. (D)</p> Signup and view all the answers

What is the role of B-roll footage in videography?

<p>It offers supplementary content without audio. (C)</p> Signup and view all the answers

What principle should guide the closing of a video story?

<p>There should be thematic unity and conclusion of raised questions. (A)</p> Signup and view all the answers

What is one challenge elderly individuals face regarding eldercare facilities?

<p>They may lack the financial means to access these services. (A)</p> Signup and view all the answers

Why is the silver economy considered significant in relation to the funeral industry?

<p>An aging population results in an increased number of deaths. (C)</p> Signup and view all the answers

What aspect of the aging population should be investigated to understand unemployment rates in China?

<p>Training mismatches for those entering eldercare. (D)</p> Signup and view all the answers

What perspective should not be used in an opinion piece about eldercare and birth rates?

<p>A journalist's viewpoint. (D)</p> Signup and view all the answers

In writing headlines, which of the following is NOT recommended?

<p>Focusing solely on puns for humor. (A)</p> Signup and view all the answers

What is a key factor in analyzing the urban-rural divide in China?

<p>Examining the demographics and their economic impact. (A)</p> Signup and view all the answers

What is important to consider when crafting effective headlines?

<p>Focusing on the verb to give action to the statement. (B)</p> Signup and view all the answers

What should be explored when discussing the responsibilities of working adults regarding their elderly parents?

<p>The economic factors driving the rise of eldercare services. (C)</p> Signup and view all the answers

What is an important technique to build rapport during an interview?

<p>Engage in comfortable small talk before the interview (C)</p> Signup and view all the answers

Which type of interview typically has the shortest time format?

<p>Video interview (C)</p> Signup and view all the answers

What is a key benefit of pre-recorded radio interviews?

<p>They allow for more follow-up questions to shape the story (D)</p> Signup and view all the answers

What technique should an interviewer avoid when dealing with sensitive topics?

<p>Forcing the interviewee into a corner (B)</p> Signup and view all the answers

What is one of the primary goals when conducting a good interview?

<p>Ensure clear context is provided to shape the story (D)</p> Signup and view all the answers

Who should be targeted for interviews on specific topics?

<p>Experts and those directly affected by the topic (D)</p> Signup and view all the answers

What should an interviewer do when starting small talk?

<p>Share story ideas to pique interest (C)</p> Signup and view all the answers

In which order should the preferred locations for interviews be ranked?

<p>In person, phone, online (A)</p> Signup and view all the answers

What is a key characteristic of effective news writing?

<p>Concise and clear writing (D)</p> Signup and view all the answers

Why is it important to specify the source of statements in news writing?

<p>To avoid misleading the readers (B)</p> Signup and view all the answers

Which structure should be followed for a press release?

<p>Inverted pyramid (A)</p> Signup and view all the answers

What aspect is often overlooked in press releases that can reduce their effectiveness?

<p>Including excessive jargon (C)</p> Signup and view all the answers

What is a primary purpose of public relations?

<p>To maintain positive relationships between an organization and the public (A)</p> Signup and view all the answers

In video storytelling, what tone is recommended?

<p>Conversational and engaging (B)</p> Signup and view all the answers

Which of the following is an essential component of a strong lead paragraph?

<p>The five W's and one H (A)</p> Signup and view all the answers

What does a press release generally include to provide background information?

<p>A boilerplate section (A)</p> Signup and view all the answers

What should quotes in news articles accomplish?

<p>Add depth and clarity to the story (B)</p> Signup and view all the answers

Why might journalists prefer immediate press releases over embargoed ones?

<p>Immediate releases prevent frustration and delays (A)</p> Signup and view all the answers

What is a common reason press releases fail to be read?

<p>Lack of news value (C)</p> Signup and view all the answers

What should be avoided in video storytelling to maintain authenticity?

<p>Staging the scene (C)</p> Signup and view all the answers

What is the role of gatekeepers in journalism as opposed to public relations?

<p>Editors act as gatekeepers in journalism, while management does so in PR (C)</p> Signup and view all the answers

What is a critical aspect of the inverted pyramid format in writing?

<p>Key information is included at the top (B)</p> Signup and view all the answers

Flashcards

Prominence in News

News about more important figures or events, will get more attention than less important news.

Proximity in News

News closer to the reader (geographically) is more interesting than news further away.

Timeliness in News

Fresh news is more interesting than old news.

Inverted Pyramid

Newspaper structure, lead with most important info first.

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Lead (News Writing)

The first sentence or paragraph of a news story.

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Vigorous Lead

A short lead with all necessary information.

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Direct/Delayed Lead

Different ways to present the information in the lead sentence.

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Telegram Scam (Lead)

Example of a news story with Telegram as a key element for readers to understand why it is important.

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Relevance in news leads

How well a news lead grabs a reader's attention and interest. It must be engaging and relevant to the target audience.

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Inverted pyramid style

News writing style that presents the most important information first, followed by supporting details.

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Lead in news writing

The opening sentence or paragraph of a news story that immediately captures the reader's attention and summarizes the key information.

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Intensity in news writing

Strong description of the event's impact/severity, importance, and emotional weight for the audience.

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Avoid starting with quotes as lead

In some cases, lead paragraphs should avoid starting with a quote , to aid understanding and keep reader interest.

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Newsworthiness criteria

Factors used to determine the significance or importance of a news story.

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Concise writing

Clear and brief writing that gets right to the point.

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Avoid jumping to conclusions

Present facts without adding your own interpretations or opinions to the news story.

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Interview Types: TV Story

A TV news interview, usually 10-15 minutes, where the subject is filmed talking about a topic. Can be shorter (20 seconds) for quote output.

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Interview Types: Walk-and-Talk

A type of interview where the subject is filmed moving around while talking, usually for a visual story.

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Interview Types: Radio Interview (Live)

A live radio interview, typically 10-15 minutes, where the subject talks directly to the audience.

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Interview Types: Radio Interview (Pre-recorded)

A pre-recorded radio interview, which can be longer (15-30 minutes), allowing for more questions and shaping the story.

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Interview Types: Panel Discussions

Interviews with 2-3 people discussing a topic, sometimes without a main news point, focusing on engagement.

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Interview Checklist: Building Rapport

Establishing a good relationship with interviewees by using phone calls, meetings, or small talk before the interview.

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Interview Technique: Clear Communication

Asking questions that encourage interviewees to provide details and explanations, avoiding ambiguity, and clarifying statements.

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Interview Tip: Sensitive Topics

Approaching sensitive topics with transparency, stating your purpose first, and avoiding forcing interviewees into uncomfortable positions.

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Silver Economy

Economic activities and trends related to the growing elderly population.

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Urban-Rural Divide

The differences in demographic trends, economic opportunities, and social conditions between urban and rural areas.

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Eldercare Facilities

Institutions providing specialized care and support for elderly individuals, addressing their physical, emotional, and social needs.

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Headline Essence

The core message or key takeaway that a headline conveys to readers.

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Intriguing Headline

A headline that sparks curiosity and compels readers to learn more.

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Emotional Headline

A headline that evokes feelings and connects with readers on an emotional level.

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Specific Headline

A headline that provides precise information and avoids vagueness.

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Headline Tone

The overall feeling or attitude conveyed by a headline, such as serious, humorous, or informative.

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B-roll

Supplementary footage used in video editing that often doesn't contain audio. Helps establish scenes, smooth transitions, add visual interest, and build mood/tone.

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Interview Framing

The standard setup for a phone video interview where the interviewee speaks to the interviewer who is standing next to the camera.

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Zoom with your feet

Moving closer to your subject to get a better shot instead of using the zoom function on your phone.

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Quiet Interviews

Conducting interviews in quiet places to ensure clear audio for the video.

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Video Story Structure

A video story should have a clear beginning, middle, and end, addressing the themes/questions established in the beginning.

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News Writing Feedback

Specific feedback on news writing, including using statistics, sourcing statements, selecting interviewees, and structuring quotes.

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Inverted Pyramid in News

A news writing style that presents the most important information first, followed by supporting details, in decreasing order of importance.

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Feature Story

A longer form of journalism that goes beyond just reporting the facts, often focusing on a person, event, or issue, with an engaging narrative style.

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Press Release Purpose

To inform the public about a company or organization's news, events, or activities. Often used to promote positive news or manage negative publicity.

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Inverted Pyramid in Press Releases

The structure of a press release, where the most important information is presented first, followed by supporting details.

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Public Relations Definition

The act of building and maintaining positive relationships between an organization and the public.

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Press Release Types

Different types of press releases, such as financial reports, product launches, crisis updates, and leadership changes.

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Boilerplate in Press Releases

A concise paragraph at the end of a press release that provides general information about the company or organization.

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Press Release Anatomy

The structure of a press release, including a headline, subheadline, body, key points, quotes, call to action, contact details, and a boilerplate.

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Video Story Conversational Tone

Using a casual and natural language style in video storytelling.

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Video Story Visual Impact

Using strong visuals to enhance storytelling and convey the message.

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Video Story Script

A written plan for a video story, outlining the key points, dialogue, and visual elements.

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Video Story Interviewing

Conducting effective interviews for video stories, focusing on genuine interaction and discovering truth.

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Video Story Authenticity

Capturing real moments and emotions in a video story, free from manipulation.

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Video Story Takeaways

Key lessons from the guest speaker's insights on video storytelling, emphasizing visual impact, authentic interviewing, and natural storytelling.

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Study Notes

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Description

Test your knowledge on key principles of journalism, including the characteristics of a good news lead and the inverted pyramid structure. This quiz will explore essential elements that make news articles engaging and informative.

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