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Questions and Answers
Which unit discusses retail formats?
Which unit discusses retail formats?
- Unit IV
- Unit I
- Unit III
- Unit II (correct)
Retail trends in India are not influenced by socio-economic factors.
Retail trends in India are not influenced by socio-economic factors.
False (B)
What is included in the REFERENCE list for this course?
What is included in the REFERENCE list for this course?
- Retail Management by Michael Havy (correct)
- Retail and Fashion Management by Swapan Pradhan (correct)
- Marketing Management by Philip Kotler
- None of the above
What key aspect is discussed in Unit IV of the course?
What key aspect is discussed in Unit IV of the course?
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The total number of periods for the Retail Marketing course is ______.
The total number of periods for the Retail Marketing course is ______.
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Understanding retail shopper behavior is discussed in Unit V.
Understanding retail shopper behavior is discussed in Unit V.
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What is one of the outcomes of the Retail Marketing course?
What is one of the outcomes of the Retail Marketing course?
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Study Notes
Introduction to Retail Marketing
- The course covers critical retail concepts and their application in effective retailing.
- It explores global retail trends, including challenges and opportunities, and focuses specifically on the Indian retail market.
- Emphasis on the impact of socio-economic factors and technology on retail management
- Explores government policies and their implications on retail businesses in India
Retail Formats
- Explores the distinction between organized and unorganized retail formats.
- Provides in-depth analysis of various organized retail formats, outlining their unique characteristics.
- Examines emerging trends in retail formats, including the evolving role of multinational corporations (MNCs) in organized retail.
Retailing Decisions
- Covers critical decisions retailers face, including location selection, internal and external atmospherics, positioning, and building brand image.
- Focuses on optimizing retail service quality, managing retail supply chains, and formulating effective retail pricing strategies.
- Covers merchandising and category management, including buying decisions
Retail Shop Management
- Examines visual merchandising techniques and space management strategies
- Covers retail inventory management and accounting processes including audits.
- Explores the role of retail store brands in driving customer loyalty and differentiation.
- Analyzes retail advertising and promotional strategies, including the growing importance of online retail and emerging trends.
Retail Shopper Behaviour
- Emphasizes understanding shopper behaviour and developing effective strategies to cater to their needs.
- Covers shopper profile analysis and the shopping decision process.
- Examines factors influencing shopper behavior, including the importance of managing complaints effectively.
- Provides insights into retail sales force management and addresses key challenges faced by the Indian retail sector.
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