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Questions and Answers
Which unit discusses retail formats?
Retail trends in India are not influenced by socio-economic factors.
False
What is included in the REFERENCE list for this course?
What key aspect is discussed in Unit IV of the course?
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The total number of periods for the Retail Marketing course is ______.
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Understanding retail shopper behavior is discussed in Unit V.
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What is one of the outcomes of the Retail Marketing course?
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Study Notes
Introduction to Retail Marketing
- The course covers critical retail concepts and their application in effective retailing.
- It explores global retail trends, including challenges and opportunities, and focuses specifically on the Indian retail market.
- Emphasis on the impact of socio-economic factors and technology on retail management
- Explores government policies and their implications on retail businesses in India
Retail Formats
- Explores the distinction between organized and unorganized retail formats.
- Provides in-depth analysis of various organized retail formats, outlining their unique characteristics.
- Examines emerging trends in retail formats, including the evolving role of multinational corporations (MNCs) in organized retail.
Retailing Decisions
- Covers critical decisions retailers face, including location selection, internal and external atmospherics, positioning, and building brand image.
- Focuses on optimizing retail service quality, managing retail supply chains, and formulating effective retail pricing strategies.
- Covers merchandising and category management, including buying decisions
Retail Shop Management
- Examines visual merchandising techniques and space management strategies
- Covers retail inventory management and accounting processes including audits.
- Explores the role of retail store brands in driving customer loyalty and differentiation.
- Analyzes retail advertising and promotional strategies, including the growing importance of online retail and emerging trends.
Retail Shopper Behaviour
- Emphasizes understanding shopper behaviour and developing effective strategies to cater to their needs.
- Covers shopper profile analysis and the shopping decision process.
- Examines factors influencing shopper behavior, including the importance of managing complaints effectively.
- Provides insights into retail sales force management and addresses key challenges faced by the Indian retail sector.
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Description
This quiz evaluates your understanding of key concepts in retail marketing, including retail formats, decision-making processes, and the influence of socio-economic factors. It examines both global trends and specific challenges within the Indian retail market. Test your knowledge on organized versus unorganized retail and the impact of technology on retail management.
