Retail Marketing BA4008 PDF
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This document is a course outline, likely for a retail marketing course. It describes the topics to be covered in the course, including an introduction to retail, retail formats, retailing decisions, retail shop management, and retail shopper behavior. The course outcome is to learn retail operation, and methods and strategies used in retail management.
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BA4008 RETAIL MARKETING L T P C 3 0 0 3 COURSE OBJECTIVE: To understand the c...
BA4008 RETAIL MARKETING L T P C 3 0 0 3 COURSE OBJECTIVE: To understand the concepts of effective retailing UNIT I INTRODUCTION 9 An overview of Global Retailing – Challenges and opportunities – Retail trends in India – Socio economic and technological Influences on retail management – Government of India policy implications on retails. UNIT II RETAIL FORMATS 9 Organized and unorganized formats – Different organized retail formats – Characteristics of each format – Emerging trends in retail formats – MNC's role in organized retail formats. UNIT III RETAILING DECISIONS 9 Choice of retail locations - internal and external atmospherics – Positioning of retail shops – Building retail store Image - Retail service quality management – Retail Supply Chain Management – Retail Pricing Decisions. Merchandizing and category management – buying. UNIT IV RETAIL SHOP MANAGEMENT 9 Visual Merchandise Management – Space Management – Retail Inventory Management – Retail accounting and audits - Retail store brands – Retail advertising and promotions – Retail Management Information Systems - Online retail – Emerging trends. UNIT V RETAIL SHOPPER BEHAVIOUR 9 Understanding of Retail shopper behavior – Shopper Profile Analysis – Shopping Decision Process - Factors influencing retail shopper behavior – Complaints Management - Retail sales force Management – Challenges in Retailing in India. TOTAL: 45 PERIODS COURSE OUTCOMES: 1. To provide insights on retail operation 2. To understand effective methods and strategies required for retail management. 3. To understand how to utilize resources and techniques used in retail management. 4. To understand analysis of store location, merchandising, products and pricing. 5. To gain knowledge about shopping behaviour REFERENCES: 1. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill, Sixth Edition, 2007 2. Ogden, Integrated Retail Management, Biztantra, India, 2008. 3. Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4th Edition 2008. 4. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford University Press, 2007. 5. Swapna Pradhan, Retail Management -Text and Cases, Tata McGraw Hill, 3rd Edition, 2009. 6. Dunne, Retailing, Cengage Learning, 2nd Edition, 2008 7. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford University Press, 2008 8. Dr.JaspreetKaur , Customer Relationship Management, Kogent solution.
