Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What is the definition of marketing?
What is the definition of marketing?
Marketing is the process of understanding customer needs and creating value for them.
Which of the following best describes marketing?
Which of the following best describes marketing?
- Creating products without customer input.
- Selling products at a discount.
- Understanding customer needs and creating value for them. (correct)
- Advertising through various media.
What does the marketing mix consist of?
What does the marketing mix consist of?
The marketing mix consists of Product, Price, Place, and Promotion.
Flashcards are hidden until you start studying
Study Notes
Definition of Marketing
- Marketing is the process of understanding what customers need and fulfilling those needs.
- This involves designing products or services that meet those needs.
The Marketing Mix (4Ps)
- Product: what a business offers to meet customer needs.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
