Mart Revision Final Exam PDF
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Summary
This is a document of lecture notes on a course overview and introduction to marketing. The document is discussing the definition of marketing, and the marketing mix (4Ps).
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Lecture 1: Course Overview & Introduction to Marketing Definition of Marketing Marketing is the process of understanding customer needs and creating value for them. It involves identifying what customers want and designing products or services that satisfy those needs....
Lecture 1: Course Overview & Introduction to Marketing Definition of Marketing Marketing is the process of understanding customer needs and creating value for them. It involves identifying what customers want and designing products or services that satisfy those needs. The Marketing Mix (4Ps) 1. Product: o What the business o
