12 Questions
Which element of the marketing mix focuses on the value that the product provides to the customer?
Product
What is the primary focus of social marketing?
Promoting a social cause or idea
Which component of the promotional mix involves establishing a visual identity for an organization?
Branding
In services marketing, who is at the center of focus?
Customers
What are the components of the 4P's of Marketing according to the text?
Promotion, Place, Product, Price
Which elements were added by Booms & Bitner in 1981 to expand the 4P's to 7P's of marketing?
Physical Evidence, People, Process
Which step in the Marketing Process involves identifying the wants and needs of different market segments?
Identify and create products and services based on research
Which component is part of the Promotional Mix as mentioned in the text?
Public Relations
What does library marketing primarily involve?
Promotions, events, user research, and activities
Which branch of marketing involves creating and exchanging offerings with value for customers, clients, partners, and society?
Services Marketing
What is the key characteristic of relationship marketing as defined in the text?
Focusing on customer relationship management (CRM)
What is the primary goal of content marketing based on the text?
Attracting and acquiring a clearly defined audience
Learn about the essential components of the marketing mix including Place, Promotion, Advertising, Direct Marketing, Personal Selling, Public Relations, and Sales Promotions. Test your knowledge on the 4Ps and 7Ps of marketing.
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