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Introduction to Communication and Mass Media

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Introduction to Communication and Mass Media

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Questions and Answers

What are the 7C's of Communication and why are they important?

The 7C's of Communication are clarity, conciseness, correctness, completeness, consideration, courtesy, and connection; they are important as they enhance effective communication.

Explain the concept of barriers in communication and list two examples.

Barriers in communication refer to obstacles that hinder the effective exchange of messages; examples include linguistic barriers and cultural barriers.

Describe the Hypodermic Needle Theory in the context of mass communication.

The Hypodermic Needle Theory suggests that media messages are injected directly into the audience's minds, leading to immediate and direct influence on their beliefs and behaviors.

Summarize the importance of folk media in communication.

Folk media plays a vital role in cultural expression and community bonding, serving as a means of storytelling and preservation of traditions. Signup and view all the answers

What is the significance of models of mass communication, particularly Shannon and Weaver's model?

The Shannon and Weaver model is significant as it provides a framework for understanding the transmission of messages, highlighting the role of noise and feedback in communication. Signup and view all the answers

Illustrate the concept of 'gatekeeping' in the context of mass communication.

Gatekeeping refers to the process through which information is filtered and selected for dissemination to the public, determining what content reaches audiences. Signup and view all the answers

Identify and explain one of the functions of mass communication.

One function of mass communication is to inform the public, providing them with essential news and information that affects their daily lives. Signup and view all the answers

Discuss the impact of globalization on global media.

Globalization has led to the interconnectivity of media systems worldwide, increasing the distribution of content across different cultures and languages. Signup and view all the answers

Study Notes

Introduction to Communication

Communication and its processes, including the 7Cs
Sadharanikaran Model of Communication
Types and levels of communication (verbal and nonverbal)
Intrapersonal, interpersonal, group, public, and mass communication
Communication barriers (linguistic, cultural, psychological, physical)
Noise types (technical, semantic, physiological, psychological, environmental, cultural)

Introduction to Mass Communication

Characteristics and functions of mass communication
Evolution and development of mass media (print, cinema, radio, television)
Brief history of new media (Internet)

Folk Media

Characteristics and functions of folk media
Different forms of folk media (Chhou, Tamasha, Pawada, Nautanki, Jatra, Ramlila, Raslila)
Importance of folk media

Models of Mass Communication

Key models (Aristotle, Laswell, Osgood, Shannon and Weaver, Newcomb, Berlo, Gate keeping, Gerbner, Westly, Mclean)

Theories of Mass Communication

Key theories (Hypodermic Needle Theory, Agenda Setting Theory, Cultivation Theory, Two-Step and Multi-Step Theory, Uses and Gratifications Theory, Normative Theories of the Press, Cultural Imperialism Theory, Diffusion of innovations theory, Selective exposure theory)

Global Media

Globalization and media conglomerates

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Description

Explore the fundamental concepts of communication processes, including the 7Cs and various communication models. Dive into mass communication's evolution and the significance of folk media, alongside communication barriers and types. This quiz covers essential theories and characteristics related to both mass and folk media.