12 Questions
What is the primary function of the receiver in the communication process?
To decode the message
What is the term for the response or reaction provided by the receiver to the sender?
Feedback
Which theory suggests that media have the power to influence the salience or importance of issues in public discourse?
Agenda-Setting Theory
Who are the individuals who play a crucial role in shaping public opinion according to the Two-Step Flow Model?
Opinion leaders
What is the primary goal of Normative Theories in communication?
To prescribe ethical guidelines and standards for media professionals
Which theory advocates for unrestricted freedom of speech and press?
Libertarian Theory
What is the primary purpose of models and theories of mass communication?
To provide frameworks for understanding how communication processes function in society
Which model of communication posits that information flows from media to opinion leaders and then to the broader public?
Two-Step Flow Model
What is the primary function of the sender in the Shannon-Weaver Model?
To initiate the communication by encoding a message
Who developed the Shannon-Weaver Model of Communication?
Claude Shannon and Warren Weaver
What is the name of the theory that suggests media influence the salience of issues in public discourse?
Agenda-Setting Theory
What is the primary focus of the Shannon-Weaver Model?
The linear process of communication
Test your knowledge of models and theories of mass communication, including normative theories, administrative and critical traditions in communication, and their applications in media and journalism studies. Explore technological determinism, Marshall McLuhan's views, and Marxist approaches. Evaluate information and knowledge societies.
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