40 Questions
What is the primary purpose of the face detection and recognition system used in business intelligence?
To provide personalized service to frequent customers
What is the primary function of the remote computer in the face detection and recognition system?
To compare images with the database and alert sales assistants
What is the role of segmentation in face recognition?
To recognize faces from cluttered scenes
What is the main application of face recognition in digital advertising?
Targeted advertising based on customer demographics
What is the primary difference between online and offline advertising?
Method of message delivery
What is the main application of face recognition in business intelligence?
Customer service management
How are images processed in the face recognition system?
Through feature extraction and verification
What is the main advantage of using face recognition in business intelligence?
Improved customer service
What is the primary goal of digital advertising?
To tell the story of your brand on various channels
When was the first clickable ad introduced on the internet?
1994
What is the role of Search Engine Optimization (SEO)?
To make a site appear well positioned on the organic search engine results
What percentage of consumers use search engines more than once a day?
More than 50%
What is the primary benefit of digital advertising over traditional advertising?
It is more universal and flexible
Where can digital ads be seen?
On various channels, including websites, mobile phones, social media, and smart watches
What is the significance of being listed on the first page of search engine results?
It increases the chance of being seen
What percentage of consumers use search engines?
More than 90%
What is the primary characteristic of pacing technologies?
They promise high competitive advantages for enterprises.
What is the main goal of the billboards in Tokyo subway stations mentioned in the text?
To collect data on viewer demographics and display targeted ads.
What is the primary distinction between key technologies and base technologies?
Key technologies offer explicit benefits of differentiation.
What is the future expectation of obsolete technologies?
They will be completely replaced by substitution technologies.
What is the common feature of the examples of businesses collecting data mentioned in the text?
They all use innovative technologies to engage their audience.
What is the primary purpose of the camera in the London bus stop billboard?
To display a different advertisement based on the viewer's gender.
What is the significance of the Minority Report example mentioned in the text?
It demonstrates the use of facial recognition technology in advertisements.
What is the primary difference between the Tokyo subway station billboards and the London bus stop billboard?
The Tokyo billboards displayed advertisements based on age, while the London billboard displayed advertisements based on gender.
What should the brand's promises align with to create a complete brand experience?
The expectations generated by the brand
What is a key characteristic of a strong brand?
It is differentiating and possesses a unique quality
What is one of the fundamental touch points between a brand and the market?
Brand behavior
What is the purpose of a brand's visual presentation?
To support the brand's promise and deliver value
What should a brand's behavior be manifest in?
Everything the company does
What is the purpose of a brand's deliverability?
To fulfill the promise and deliver value
What is a key element of a brand's appearance?
Graphic design applications
What is the purpose of a brand's credibility?
To make the brand perceived as credible
What is the primary function of a spider or crawler in a Search Engine?
To crawl the web, make copies of web pages, and store them in the SE’s index
What is the primary advantage of using email marketing for client relationship management?
Efficiency
What is the primary goal of brand identity and online presence?
To create a consistent, unified impression
What is the primary purpose of pay-per-click (PPC) search ads?
To create targeted ads based on specific search terms
Which of the following is NOT a type of online advertisement?
Business Intelligence
What is the primary benefit of using email marketing for client relationship management?
All of the above
What is the primary role of a spider in a Search Engine?
To crawl the web
What is the primary goal of creating a brand identity?
To translate the brand idea into a coherent experience
Study Notes
Introduction to Multimedia and Business Intelligence
- Pacing technologies will prevail in the market in the future and promise high competitive advantages for enterprises.
- Key technologies are already established in the market and influence the competitiveness of enterprises.
- Base technologies are established in the market and mastered by competitors without offering further benefits of differentiation.
- Obsolete technologies are replaced by substitution technologies.
Past, Present, and Future of Multimedia in Business Intelligence
- Examples of futuristic technologies:
- Facial recognition technology used in billboards to determine gender and age of passersby. +/targeted advertisements based on facial recognition.
Applications of Multimedia in Business Intelligence
Application Domain 1 – Face Detection & Recognition
- Identifying customers:
- Camera captures images of customers and sends data to a remote computer for comparison against a database of known VIP customers.
- Measurements of the face are taken and checked against a template to provide personalized service.
- Intelligent Facial Recognition:
- Segmentation of faces from cluttered scenes
- Feature extraction from facial regions
- Recognition or verification using generic methods or machine learning methods
Applications of Multimedia in Business Intelligence
Application Domain 2 – Digital Advertising
- Definition of Digital Advertising:
- Leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
- Evolution of Digital Advertising:
- From traditional advertising to digital advertising, which is more universal and flexible.
- Facts to Consider:
- More than 90% of consumers use search engines.
- Research shows that more than 50% of those use them more than once a day.
- 90% of consumers choose a site listed on the first page of search engine results.
- Types of Digital Advertising:
- Pay-per-click (PPC) search ads
- Display ads (visual advertisements on online media)
- Email Marketing
- Social ads
Brand Identity and Online Presence
- Definition of a Brand:
- "A product is made in a factory; a brand is made in the mind."
- Metrics of a Strong Brand:
- Relevance to a real or projected need in the marketplace
- Deliverability of the promise
- Credibility of the company behind the promise
- Differentiation from other competitively relevant brands
- Inspiration and motivation among employees, shareholders, and customers
- Three touch points of a brand:
- Behavior: associate code of conduct toward clients, the public, and the corporation
- Appearance ("look and feel"): graphic design applications, including corporate symbol and signature, color palette, packaging, etc.
- Communication: verbal and non-verbal communication that vindicates the brand promise
This quiz covers the concepts of pacing, key, base, and obsolete technologies in the context of business intelligence, their impact on competitiveness, and their role in the marketplace.
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