Introduction to Business Intelligence and Technologies
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What is the primary purpose of the face detection and recognition system used in business intelligence?

  • To provide personalized service to frequent customers (correct)
  • To alert sales assistants of a potential threat
  • To track customer purchases
  • To monitor employee attendance

    • What is the primary function of the remote computer in the face detection and recognition system?

  • To compare images with the database and alert sales assistants (correct)
  • To provide personalized service to customers
  • To store templates of known VIP customers
  • To capture images of customers

    • What is the role of segmentation in face recognition?

  • To extract features from facial regions
  • To align facial features for recognition
  • To verify identities through machine learning
  • To recognize faces from cluttered scenes (correct)

    • What is the main application of face recognition in digital advertising?

    <p>Targeted advertising based on customer demographics</p> Signup and view all the answers

    What is the primary difference between online and offline advertising?

    <p>Method of message delivery</p> Signup and view all the answers

    What is the main application of face recognition in business intelligence?

    <p>Customer service management</p> Signup and view all the answers

    How are images processed in the face recognition system?

    <p>Through feature extraction and verification</p> Signup and view all the answers

    What is the main advantage of using face recognition in business intelligence?

    <p>Improved customer service</p> Signup and view all the answers

    What is the primary goal of digital advertising?

    <p>To tell the story of your brand on various channels</p> Signup and view all the answers

    When was the first clickable ad introduced on the internet?

    <p>1994</p> Signup and view all the answers

    What is the role of Search Engine Optimization (SEO)?

    <p>To make a site appear well positioned on the organic search engine results</p> Signup and view all the answers

    What percentage of consumers use search engines more than once a day?

    <p>More than 50%</p> Signup and view all the answers

    What is the primary benefit of digital advertising over traditional advertising?

    <p>It is more universal and flexible</p> Signup and view all the answers

    Where can digital ads be seen?

    <p>On various channels, including websites, mobile phones, social media, and smart watches</p> Signup and view all the answers

    What is the significance of being listed on the first page of search engine results?

    <p>It increases the chance of being seen</p> Signup and view all the answers

    What percentage of consumers use search engines?

    <p>More than 90%</p> Signup and view all the answers

    What is the primary characteristic of pacing technologies?

    <p>They promise high competitive advantages for enterprises.</p> Signup and view all the answers

    What is the main goal of the billboards in Tokyo subway stations mentioned in the text?

    <p>To collect data on viewer demographics and display targeted ads.</p> Signup and view all the answers

    What is the primary distinction between key technologies and base technologies?

    <p>Key technologies offer explicit benefits of differentiation.</p> Signup and view all the answers

    What is the future expectation of obsolete technologies?

    <p>They will be completely replaced by substitution technologies.</p> Signup and view all the answers

    What is the common feature of the examples of businesses collecting data mentioned in the text?

    <p>They all use innovative technologies to engage their audience.</p> Signup and view all the answers

    What is the primary purpose of the camera in the London bus stop billboard?

    <p>To display a different advertisement based on the viewer's gender.</p> Signup and view all the answers

    What is the significance of the Minority Report example mentioned in the text?

    <p>It demonstrates the use of facial recognition technology in advertisements.</p> Signup and view all the answers

    What is the primary difference between the Tokyo subway station billboards and the London bus stop billboard?

    <p>The Tokyo billboards displayed advertisements based on age, while the London billboard displayed advertisements based on gender.</p> Signup and view all the answers

    What should the brand's promises align with to create a complete brand experience?

    <p>The expectations generated by the brand</p> Signup and view all the answers

    What is a key characteristic of a strong brand?

    <p>It is differentiating and possesses a unique quality</p> Signup and view all the answers

    What is one of the fundamental touch points between a brand and the market?

    <p>Brand behavior</p> Signup and view all the answers

    What is the purpose of a brand's visual presentation?

    <p>To support the brand's promise and deliver value</p> Signup and view all the answers

    What should a brand's behavior be manifest in?

    <p>Everything the company does</p> Signup and view all the answers

    What is the purpose of a brand's deliverability?

    <p>To fulfill the promise and deliver value</p> Signup and view all the answers

    What is a key element of a brand's appearance?

    <p>Graphic design applications</p> Signup and view all the answers

    What is the purpose of a brand's credibility?

    <p>To make the brand perceived as credible</p> Signup and view all the answers

    What is the primary function of a spider or crawler in a Search Engine?

    <p>To crawl the web, make copies of web pages, and store them in the SE’s index</p> Signup and view all the answers

    What is the primary advantage of using email marketing for client relationship management?

    <p>Efficiency</p> Signup and view all the answers

    What is the primary goal of brand identity and online presence?

    <p>To create a consistent, unified impression</p> Signup and view all the answers

    What is the primary purpose of pay-per-click (PPC) search ads?

    <p>To create targeted ads based on specific search terms</p> Signup and view all the answers

    Which of the following is NOT a type of online advertisement?

    <p>Business Intelligence</p> Signup and view all the answers

    What is the primary benefit of using email marketing for client relationship management?

    <p>All of the above</p> Signup and view all the answers

    What is the primary role of a spider in a Search Engine?

    <p>To crawl the web</p> Signup and view all the answers

    What is the primary goal of creating a brand identity?

    <p>To translate the brand idea into a coherent experience</p> Signup and view all the answers

    Study Notes

    Introduction to Multimedia and Business Intelligence

    • Pacing technologies will prevail in the market in the future and promise high competitive advantages for enterprises.
    • Key technologies are already established in the market and influence the competitiveness of enterprises.
    • Base technologies are established in the market and mastered by competitors without offering further benefits of differentiation.
    • Obsolete technologies are replaced by substitution technologies.

    Past, Present, and Future of Multimedia in Business Intelligence

    • Examples of futuristic technologies:
      • Facial recognition technology used in billboards to determine gender and age of passersby. +/targeted advertisements based on facial recognition.

    Applications of Multimedia in Business Intelligence

    Application Domain 1 – Face Detection & Recognition

    • Identifying customers:
      • Camera captures images of customers and sends data to a remote computer for comparison against a database of known VIP customers.
      • Measurements of the face are taken and checked against a template to provide personalized service.
    • Intelligent Facial Recognition:
      • Segmentation of faces from cluttered scenes
      • Feature extraction from facial regions
      • Recognition or verification using generic methods or machine learning methods

    Applications of Multimedia in Business Intelligence

    Application Domain 2 – Digital Advertising

    • Definition of Digital Advertising:
      • Leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
    • Evolution of Digital Advertising:
      • From traditional advertising to digital advertising, which is more universal and flexible.
    • Facts to Consider:
      • More than 90% of consumers use search engines.
      • Research shows that more than 50% of those use them more than once a day.
      • 90% of consumers choose a site listed on the first page of search engine results.
    • Types of Digital Advertising:
      • Pay-per-click (PPC) search ads
      • Display ads (visual advertisements on online media)
      • Email Marketing
      • Social ads

    Brand Identity and Online Presence

    • Definition of a Brand:
      • "A product is made in a factory; a brand is made in the mind."
    • Metrics of a Strong Brand:
      • Relevance to a real or projected need in the marketplace
      • Deliverability of the promise
      • Credibility of the company behind the promise
      • Differentiation from other competitively relevant brands
      • Inspiration and motivation among employees, shareholders, and customers
    • Three touch points of a brand:
      • Behavior: associate code of conduct toward clients, the public, and the corporation
      • Appearance ("look and feel"): graphic design applications, including corporate symbol and signature, color palette, packaging, etc.
      • Communication: verbal and non-verbal communication that vindicates the brand promise

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    Description

    This quiz covers the concepts of pacing, key, base, and obsolete technologies in the context of business intelligence, their impact on competitiveness, and their role in the marketplace.

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