Introduction to Advertising in Business Administration Quiz

Selecting a Media Outlet

• Target Audience: The media outlet should reach the target audience for the advertised product or service.
• Cost: The cost of advertising in the chosen media outlet should be within the advertising budget.
• Reach: The media outlet should reach a large enough audience to make the advertising campaign worthwhile.

Frequency and Advertising Effectiveness

• Repetition: Higher frequency increases memorability and effectiveness.

Direct-Action Advertising

• Primary Goal: To elicit an immediate response from the target audience, such as making a purchase or filling out a form.

Reach in Media Planning

• Reach Refers to: The number of people in the target audience exposed to an advertising message at least once during a specific period.

Continuity in Media Planning

• Continuity: Refers to the scheduling of advertising messages over a period of time, aiming for consistent exposure to the target audience.

Evaluating Cost in Media Selection

• Importance: Cost evaluation ensures the advertising expenditure is justified and aligned with the allocated budget.

Sales Support

• Goal: To assist salespeople in making sales and achieving sales objectives.

Personal Selling Process Steps

• Not a Part of the Process: Order Processing

B2B Sales Promotion Objectives

• Primary Objective: Generating leads and closing deals with businesses.

B2C Sales Promotion Devices

• Not a Common Device: B2B Sales Promotion

Guerrilla Marketing Characteristics

• Characterized by: Unconventional, creative, and often low-cost marketing strategies that aim to generate buzz and publicity

'Word-of-Mouth' Marketing Technique

• Technique: Relies on individuals sharing their experiences and recommendations with other people.

Brand Advertising Focus

• Main Focus: Building brand awareness, creating a positive brand image, and differentiating the brand from competitors.

Reminder Advertising

• Reminder Advertising: Aims to remind consumers of the existence of a product, especially when demand is cyclical or seasonal.

Competitive Advertising Goal

• Goal: To persuade consumers to choose one brand over another by highlighting its advantages and benefits.

Institutional Advertising Focus

• Focus: The image and reputation of a company, organization, or industry instead of promoting specific products or services.

Public Welfare Advertising

• Focus: Public welfare issues and social causes with the aim of raising awareness and promoting positive behavior.

Persuasive Advertising

• Distinguishes from Other Types: It seeks to convince consumers to buy a product by appealing to their emotions or logic.

Advertising vs. Publicity

• Main Difference: Advertising is paid media, while publicity is earned media.

Personal Selling Primary Goal

• Goal: To build relationships with potential customers, understand their needs, and persuade them to purchase products or services.

Publicity Credibility

• Reasons for Credibility: Publicity is often seen as more credible because it is not directly controlled by the company or organization.

Personal Selling Tasks

• Determining Needs and Explaining Benefits: This task involves understanding customer needs, demonstrating product benefits, and highlighting how the product addresses those needs.

Order Processing in Personal Selling

• Order Processing: Involves taking orders from customers, processing payments, and coordinating the delivery or fulfillment of the order.

Public Relations and Press Releases

• Relationship: Press releases are a common tool used in public relations to communicate important news and information to the media and public.

Test your knowledge on advertising in the field of business administration with this quiz focusing on different types of advertising such as Brand, Institutional, and Public service. Explore the definition and key concepts related to advertising as a promotional strategy.