Consumer and Business Advertising Quiz

Consumer advertising is aimed at individuals and families for personal use or consumption, while B2B advertising is targeted at businesses and focuses on building relationships and making sales to other companies.

The main objective of B2C advertising is to build and position the brand, as well as to drive short-term sales through direct and impactful messaging.

Retail advertising uses direct, hard-hitting messaging packed with facts and information to drive footfalls. It often includes sales promotions and events, with a focus on short-term results and building the retail store image.

<p>The subhead promotes the Raina family's sense of fashion and economics, while the bodycopy promotes the stylish and affordable range of apparel, accessories, and gifts at Westside.</p> Signup and view all the answers

<p>The text emphasizes Westside's truly affordable prices as the unique selling proposition, in addition to its stylish range of products.</p> Signup and view all the answers