Podcast
Questions and Answers
What is the estimated yearly growth rate for employees in advertising related industries compared to other industries?
What is the estimated yearly growth rate for employees in advertising related industries compared to other industries?
- 15%
- 20%
- 32% (correct)
- 40%
When advertising's function is to inform, what type of consumer responses is the emphasis on creating or influencing?
When advertising's function is to inform, what type of consumer responses is the emphasis on creating or influencing?
- Happiness or satisfaction
- Emotions or reactions
- Purchases or decisions
- Knowledge or beliefs (correct)
What is the main motive for an advertiser to use an informational appeal?
What is the main motive for an advertiser to use an informational appeal?
- To promote competitor products
- To avoid providing information
- To confuse consumers
- To communicate something new and potentially relevant (correct)
According to Abernethy and Franke (1996), which product category is more likely to use informational appeals?
According to Abernethy and Franke (1996), which product category is more likely to use informational appeals?
In which type of culture are informational appeals more often used in advertising?
In which type of culture are informational appeals more often used in advertising?
What are some of the most frequently communicated types of information through informational appeals?
What are some of the most frequently communicated types of information through informational appeals?
What is one of the key roles of advertising mentioned in the text?
What is one of the key roles of advertising mentioned in the text?
How does advertising benefit consumers, according to the text?
How does advertising benefit consumers, according to the text?
What is one of the consequences of advertising mentioned in the text?
What is one of the consequences of advertising mentioned in the text?
Which of the following is NOT mentioned as a source of funding for mass media in the text?
Which of the following is NOT mentioned as a source of funding for mass media in the text?
What is stated about the advertising industry's role in employment?
What is stated about the advertising industry's role in employment?
Which countries are mentioned as maintaining a public service broadcasting system?
Which countries are mentioned as maintaining a public service broadcasting system?
