Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing

Search...

12 Questions

0 Views

Importance of Advertising in Business

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the estimated yearly growth rate for employees in advertising related industries compared to other industries?

15%

20%

32% (correct)

40%

When advertising's function is to inform, what type of consumer responses is the emphasis on creating or influencing?

Happiness or satisfaction

Emotions or reactions

Purchases or decisions

Knowledge or beliefs (correct)

What is the main motive for an advertiser to use an informational appeal?

To promote competitor products

To avoid providing information

To confuse consumers

To communicate something new and potentially relevant (correct)

According to Abernethy and Franke (1996), which product category is more likely to use informational appeals?

Durable goods Signup and view all the answers

In which type of culture are informational appeals more often used in advertising?

Developed, industrialized cultures Signup and view all the answers

What are some of the most frequently communicated types of information through informational appeals?

Performance, availability, components, price Signup and view all the answers

What is one of the key roles of advertising mentioned in the text?

Facilitating competition among firms Signup and view all the answers

How does advertising benefit consumers, according to the text?

It informs consumers about new and existing products Signup and view all the answers

What is one of the consequences of advertising mentioned in the text?

It stirs competition between firms as competitors may lower prices Signup and view all the answers

Which of the following is NOT mentioned as a source of funding for mass media in the text?

Subscription fees Signup and view all the answers

What is stated about the advertising industry's role in employment?

It is an important employer Signup and view all the answers

Which countries are mentioned as maintaining a public service broadcasting system?

Great Britain, Germany, and the Netherlands Signup and view all the answers