12 Questions
What is the estimated yearly growth rate for employees in advertising related industries compared to other industries?
32%
When advertising's function is to inform, what type of consumer responses is the emphasis on creating or influencing?
Knowledge or beliefs
What is the main motive for an advertiser to use an informational appeal?
To communicate something new and potentially relevant
According to Abernethy and Franke (1996), which product category is more likely to use informational appeals?
Durable goods
In which type of culture are informational appeals more often used in advertising?
Developed, industrialized cultures
What are some of the most frequently communicated types of information through informational appeals?
Performance, availability, components, price
What is one of the key roles of advertising mentioned in the text?
Facilitating competition among firms
How does advertising benefit consumers, according to the text?
It informs consumers about new and existing products
What is one of the consequences of advertising mentioned in the text?
It stirs competition between firms as competitors may lower prices
Which of the following is NOT mentioned as a source of funding for mass media in the text?
Subscription fees
What is stated about the advertising industry's role in employment?
It is an important employer
Which countries are mentioned as maintaining a public service broadcasting system?
Great Britain, Germany, and the Netherlands
Explore the significance of advertising in business competition and consumer communication. Learn about how advertising informs consumers about new and existing products and plays a key role in attracting consumer attention and preferences.
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