Introductie Marketingtools Cursus

Marketing is understanding customer needs and wants, and delivering products or services that satisfy those needs. It's about creating a relationship with the customer so the product sells itself.

Marketing focuses on understanding and meeting customer needs, while sales focuses on closing a deal. Marketing is broader, working to shape customer perception and desire.

To understand customers, satisfy their needs, and create a successful business with a mutually beneficial relationship.

A series of steps used to understand customer needs and create products or services that address those needs, resulting in satisfaction and repeat business.

Things a customer wants or feels they require to be satisfied.

A significant contributor to marketing theory who emphasized understanding customer needs, profit as a crucial factor, and the company's responsibilities.

A measure of financial success.

A plan for meeting customer needs and maximizing sales.

External factors that affect a company's ability to successfully market its products or services, such as economic conditions, competitors, and laws.

A group of customers who share common characteristics, needs, or wants.

A situation where customer demand for a product is higher than the amount of the product available.

When a product's price is higher than consumers are willing or able to pay.

A marketing philosophy focusing on creating the best possible product, continuously improving it.

A marketing approach that focuses on understanding customer needs and exceeding them better than competitors.

A marketing mistake of focusing too narrowly on the product rather than the customer needs.

A marketing approach focused on selling what is produced, using advertising to increase sales.

A product a customer doesn't typically think about buying.

A marketing plan based on thoroughly understanding customer needs and responding to them effectively.

A marketing approach based on deeply understanding customer needs and effectively responding to them.

The set of controllable marketing tools – product, price, place, and promotion – that work together to satisfy target customer needs.

A document outlining how a company will produce value for a customer.

The requirements and desires of a customer.

A marketing strategy where businesses prioritize customer needs while considering the well-being of society as a whole.

The good or service a business offers to solve a customer's need.

The cost of the product or service, taking into account its value.

The value a business brings to a customer—how a product or service will solve their problem or meet a need.

A model categorizing human needs into a hierarchy, from basic survival needs to self-actualization.

The desires and requirements of a market's consumers.

Individuals' requirements and desires related to products or services satisfying their needs.

A combination of products, services, information, or experiences provided to satisfy a customer need or desire.

The amount of money available for consumers to spend on goods or services.

Focusing too much on a product's characteristics and overlooking customer requirements.

Needs that are categorized into levels from basic needs to self-actualization, representing different levels of importance.

Understanding the consumer market and their needs and desires.

A documented strategy for creating value for customers, including product, price, place, and promotion.

The good or service a company offers to satisfy customer needs.

The value a customer pays for a product or service. Can vary based on factors like packaging.

Where and how a product is made available to customers (distribution).

Communication strategies to inform and persuade customers about the product and its benefits.

A pricing strategy focused on different prices for different customer groups.

Distribution method encompassing in-store availability and sales channels.

A general marketing approach demonstrating how different components (product, pricing, etc.) are combined.

Lotus Speculoos cookies are primarily found in Belgian stores like Colruyt, Delhaize, Carrefour, Okay, Aldi, and Albert Heyn. They are also available in gas stations.

A detailed plan that outlines how a company will achieve its marketing objectives by implementing a strategy and program.

Communication strategy to potential clients, encompassing both above-the-line and below-the-line approaches.

A marketing approach where a uniform message is delivered to everyone.

A marketing method involving customized messages for different groups of people.

Focuses on profitability and customer satisfaction, building on the previous steps.

Identifying and addressing the requirements and desires of consumers in the marketing process.

The benefit or solution a company offers to customers, highlighting its unique worth.

The total revenue a customer is expected to generate throughout their relationship with a company.

The percentage of a total market that a particular product or company controls.

The percentage of a customer's total spending that a particular company receives.

The use of online technology to facilitate buying and selling.

Adopting a global approach while still considering local requirements.

Companies taking responsibility for the societal impact of their operations.

Decreasing demand for a product temporarily.

Customer's potential revenue over their entire relationship with the company.