10 Questions
What is a common method to decrease monetary costs for desired behavior mentioned in the text?
Discount coupons
What is an example of trial incentives mentioned in the text?
Free gym membership for a month
How can social marketers apply promotional pricing to increase sales?
By reducing prices temporarily
What is a strategy mentioned to decrease nonmonetary costs for desired behavior?
Anchor the new behavior to an established habit
How can a social marketing organization reduce time costs associated with a new behavior?
Embedding the behavior into existing activities
In what way can people anchor a new behavior to an established habit?
By associating the new behavior with an existing routine
What is a suggested way to encourage physical activity according to the text?
Suggesting climbing stairs instead of taking the elevator
'Subsidizing the incentive' involves which of the following actions, as per the text?
'Getting the word out' about incentives
'Promotional pricing' is based on which factor according to the text?
'Geographic locations'
'Discount on parking at work for carpool participants' is an example of which type of incentive mentioned in the text?
'Cash discounts'
Learn about the importance of establishing prices for goods or services before developing incentives. Explore how to determine monetary and non-monetary incentives and disincentives to enhance customer engagement and drive sales.
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