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Marketing Tools for Establishing Prices and Incentives

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Marketing Tools for Establishing Prices and Incentives

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Questions and Answers

What is a common method to decrease monetary costs for desired behavior mentioned in the text?

Discount coupons (correct)

Reducing incentives

Eliminating promotions

Increasing prices

What is an example of trial incentives mentioned in the text?

Free gym membership for a month (correct)

Increased prices for new customers

Stringent refund policies

No incentive offered

How can social marketers apply promotional pricing to increase sales?

By reducing prices temporarily (correct)

By offering free trials

By increasing costs upfront

By basing prices on location

What is a strategy mentioned to decrease nonmonetary costs for desired behavior?

Anchor the new behavior to an established habit Signup and view all the answers

How can a social marketing organization reduce time costs associated with a new behavior?

Embedding the behavior into existing activities Signup and view all the answers

In what way can people anchor a new behavior to an established habit?

By associating the new behavior with an existing routine Signup and view all the answers

What is a suggested way to encourage physical activity according to the text?

Suggesting climbing stairs instead of taking the elevator Signup and view all the answers

'Subsidizing the incentive' involves which of the following actions, as per the text?

'Getting the word out' about incentives Signup and view all the answers

'Promotional pricing' is based on which factor according to the text?

'Geographic locations' Signup and view all the answers

'Discount on parking at work for carpool participants' is an example of which type of incentive mentioned in the text?

'Cash discounts' Signup and view all the answers